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Book Marketing and Publishing Tips for Authors
Newsletter Issue #307 – November 15, 2023
Practical Publishing Advice and Guidance for Authors
In this Issue
1. Author Tips & Tools... Customized URLs
2. Publishing Help ... Discover F & P Design
3. Holiday Gathering ... It’s a Brunch on December 9
4. Book Success ... Book Publishing Unplugged in January
5. Hot podcasts for November… Add to your calendar and listen
6. Question of the Week … How Any suggestions for promoting my book when it becomes a bestseller?
7. Book Shepherd “Smile” of the Week … If you Make
‘em Laugh
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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| This weekend … meet me at BN at the West Village Lakewood fabulous store. Decked out for readling pleasure and buyers. What do I love about BN? Those who enter through their doors love books … and the authors who created them. It’s a good place to be. Join us …
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Last weekend, was the FINAL Online and In-Person Salons for 2023. December will bring the Author Holiday Brunch on Saturday December 9 … that is an IN-PERSON only gathering. Food (lots), schmoozing, gift exchange. My house. I’m the only cook. Belgium waffles. Quiches. Hash Browns. Fruit. Always a salad. And of course, much more. And yes, it’s FUN. If you are in Colorado, get registered.
This is the SALONS’ meetup site: https://meetup.com/authoryousalons
It usually shows up to 4 Salons quickly. If there are more, the must click UPSCOMING SEE ALL. As of today …
December Brunch In-Person – you must register for this
January In-Person and Online
February Online and In-Person
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Are you coming? The HOLIDAY Party is a BRUNCH this year and slated for Saturday AM, December 9th at 10 am. Meet for the Author Holiday Brunch at 10 am in my home. If you are a brunch person, this would be a good place to be … plus you will have your afternoon free for other events. December doesn’t have enough days in it. Details below to register here https://bit.ly/AuthorBrunch and say “I ... we ... will be there.”
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November 18 will be in Lakewood will bring several authors to the Barnes & Noble Lakewood store … we are ready for festive book selling time. It’s a meet and greet with new fans. Next up will be on December 2 at the Southlands Mall location.
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Reminder ... AuthorYOU members … the January second Saturday AuthorYOU Salon is slated for Saturday, the 13th.
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This week on the AuthorU-Your Guide to Book Publishing podcast—With so much going on in the book world, this week’s podcast, is Internet marketing guru Tom Antion. Tom has an email list that exceeds 100,000. Join me to learn from a master in marketing using emails.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. November 1, 8, 15, 22 Create an Amazon Bestseller
2. November 18 Barnes & Nobles Lakewood
3. November 21 AuthorYOU program - Amazon+ workshop - ONLINE
4. December 2 Barnes & Nobles Southlands
5. December 9 Author Holiday Brunch
6. December 10 Barnes & Nobles Colorado Blvd.
7. December 16 Barnes & Nobles Boulder
2024
8. January
6 AuthorYOU program – Workshop ONLINE—60 Tips in 90 Minutes
9. January 13 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
10. February 2-9 Publishing at Sea Cruise
11. November 15-22 Writing at Sea Cruise
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AuthorYOU members … the January second Saturday AuthorYOU Salon is slated for Saturday, the 13th, In-Person and ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Customized URLs – Rebrandly
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Brand URLs.Shorten URLs ®
Rebrandly manages all your links enabling you to brand, track and share short URLs using a custom domain name. https://www.rebrandly.com/
The complete platform to brand and manage links Brand
Enhance brand visibility and trust by putting your brand name on every link you share
Collaborate
Share branded short links across departments, regions and teams with one cohesive strategy
Integrate
Incorporate branded links into your existing processes, workflow and tools with ease
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Track
Understand social media, email marketing, ads and SEO through detailed click stats
Optimize
Growth and Target your audience with our link shortener
Scale
Increase usage with an infrastructure that can grow at the same rate as your business
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| 2 Discover F + P Graphic Design
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Rebecca Finkel
F + P Graphic Design
970.223-1375
Rebecca@FPGD.com
Website: fpgd.wordpress.com
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Ever judge a book by its cover? Yep. Everybody does. Why not create a cover that WOWs your readers? Then follow it up with a polished interior and superior eBook. Rebecca Finkel of F + P Graphic Design can help you meet these goals. With 25 years of book design experience, she
will design a book that leaps off the shelf to your readers.
Rebecca Finkel of F + P Graphic Design offers cover, interior, and eBook design services at an affordable rate. Rebecca is regularly recognized by regional, national, and international book and eBook design organizations.
Judith Briles notes, “Rebecca is the master of creativity and delivers the art of perfection for all things in book and cover design. Authors couldn’t be in better hands.”
Visit FPGD.com to see some of her latest projects. She would be happy to start a conversation with you about your book.
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Author Holiday Brunch ... Saturday, December 9th
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It’s that time of the year again ... Holidays are
coming!
Fun, Laughter, Great Food, Interesting Gifts, and Amazing Schmoozing—the food is always excellent, the networking, schmoozing and laughter not to be surpassed.
Members chose to have it during the daylight hours ... who knows what the weather will be
in Colorado.
This year, the annual author holiday gathering will be a Brunch.
Date: Saturday, December 9th from 10:00 AM to ???
Bring: One unmarked gift to exchange in the off-the-wall Wacko Pick and Steal after dinner. If there are two in your party, bring two, please.
Location: Judith and John's Home: 8122 S Quatar Cir, Aurora, CO 80016, USA
Cost: $20 per person or $35 per couple
Single Person $20
Couple $35
Register Here: https://bit.ly/AuthorBrunch
… includes Brunch and Beverages (no tipping!)
Gifts: We do an exchange--the Wacko Pick and Steal exchange to be exact; please keep your cost value to less than $15—hot items in the past: wine; nifty
gadgets from Home Depot and Costco; sports stuff; movie tickets; goofy and quirky can be fun …
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Book Publishing Unplugged in January
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Would you like to turn the book you have or are creating into the book and authoring success you want? Maybe Repurpose it?
Would you be willing to trade just a day to get all the publishing and strategy information you need … information and strategies that will create FREEDOM to be an awesome author?
January 19
– ONLINE
January 20 – IN-PERSON
Early Bird ENDS on December 30th
Last 5 years sold out … don’t miss out …
Awesome authors came from everywhere …
where will you come from?
January 19 or 20 will change your authoring life …
Experience one full day of Judith–either online via Zoom … no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30-plus years in the publishing field and as The Book Shepherd.
Create the bestseller you dream of … turn into the award-winning and sought-after author you aspire to … brainstorm the crowdfunding program to fund your project … get the answers to the questions you have … all of them.
Judith is the master book publishing coach and guide.
Reserve Your Spot NOW – All Unpluggeds are limited in size.
for a Colorful Book Brain-Jammed Day.
January 19 or 20, 2024
Details and Registration: https://bit.ly/PublishingUnplugged
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| Hot podcasts slated for November
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November 2 Book Marketing Year End and Going Forward Part 2- Brian Jud
November 9 eMail Marketing - Tom Antion
November 16 Internet Marketing: A Three-Prong Attack on a 7 Figure Income - Tom Antion
November 23 Creating a 2024 Calendar Special Day Extravaganza - Judith Briles
November 30 Turning Authors & Book Clutter and Chaos into a Zen Computer - Nick Zelinger
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| Question of the Week ... Any suggestions for promoting my book when it becomes a bestseller?
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Answer: Lots—start with creating a press release and sending it to all the media contacts—print, TV, radio, podcast. Add images. Write a blog around it. Post it on your social media platforms – make sure you add the hashtag #bestseller to your posts. Add “Bestselling Author” to the profiles of your social media platforms. If you are making presentations, make sure you add “Bestselling Author” to your introduction. Alter your headline on the Details page for your book on both your website and the online outlets you may be posted on—Amazon, IngramSpark, BN, Kobo, etc. That’s a start.
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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