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Book Marketing and Publishing Tips for Authors
Newsletter Issue #274 – March 15, 2023
Practical Publishing Advice and Guidance for Authors
In this issue
1. Author Tips & Tools ... In Colorado? - Discover DreamBooks
2. AuthorYOU VIP Member Benefit … Meet Audiobook and Videobook Revolution
3. Webinar The AI Writing Revolution, Part 2... Register for April
4.Book Publishing Unplugged ... Register for March In-Person & Online Unplugged-1 spot open
5. Amazon Bestseller ... Register now for April workshops
6. Replay of AI Revolution, Part I ... 90 minutes of eye-opening POP
7. AuthorYOU Salons … Posted through
April
8. Hot podcasts for March … Add to your calendar and
listen
9. Question of the Week … Should I enter my book in awards contests?
10. Book Shepherd “Fun” of the Week … Singing Chocolates Are Back!
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This Week Under The Book Shepherd’s™ Roof
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Today is a celebration of and for women ... hear us roar ... and do we ever.
In fact, in my opinion, this should be an everyday cheer.
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Hello and Good Publishing Day to YOU … and
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WOW ... WOW ... WOW –what a webinar yesterday. Greg
Jameson hit a home run with his roll-up sleeves showathon on ChatGPT. So good, that we are coming back with a Part 2 on April 4. Info is below to get registered.
I’m ready for two Book Publishing Unplugged sessions this weekend. Workbooks at the printer ... next up are slide time.
If you are playing this weekend celebrating St. Paddy’s Day, have fun ... but be smart if driving. The Irish have lots of sayings, including one that I’m fond of: May the wind always be at your back.
Maybe it’s the luck of the Irish (I’m half per the ancestry gods) with the feedback I’m getting for The Author’s Walk-Finding and Using Your Voice to Create Publishing Success –it’s a different book for me ... not the usual “how to” when dealing with publishing and speaking positioning. It’s the reality check.
The armchair encourager. For the writer putting the toe in the possibility of writing a book—or the author who needs to be recharged. The book that readers are telling me is, “If only I had this when I first started writing.” Grab your copy ... It’s up on Amazon: https://bit.ly/AuthorsWalk
Are you an Aspiring Author? Do you need a brush-up on Book Publishing 101? If yes, then get you to either the Online or the In-Person Book Publishing Unplugged slated for Friday, March 17 for ONLINE participants and Saturday, March
18 for IN-PERSON participants. The IN-PESON is limited to a maximum of 10 participants and is held in my offices in Colorado.
There is ONE spot left.
Details are on TheBookShepherd.com website under the Experiences tab. Registration link is below.
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On this Friday, March 10, Author Talk Happy Hour featuring Colorado Authors Hall of Fame inductee Jerry Jenkins goes live at 5 pm MT ... it has to be 5 pm somewhere! Jerry has hit the New York Times bestseller list 21 times. He’s the author of over 200 books that have generated over 70 million books sold to date. His Left Behind series has become a classic. Come. Learn from a master storyteller and writer on Friday,
March 10th.
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Register HERE: https://bit.ly/FRIAuthorHappyHour
Please—pre-register. If I don’t know you are coming, you won’t be notified of any last-minute changes.
This week on the AuthorU-Your Guide to Book Publishing podcast— Sensitivity Editing—what is it ... ... is it a good thing ... or has it gone overboard? Join Barb Wilson for a digging-in session, Part II.
I heard from so many readers of my Be a Doer ... Not a Dreamer Saturday blog with this past week’s—the focus was your personal energy ... read it: https://thebookshepherd.com/dr-judiths-saturday-blog-be-a-doer-not-a-dreamer-7/
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Amazon Bestseller - Registrations are open for my Amazon bestseller workshops... the next session will be in ONLINE in APRIL: 5, 12, 19, 26. Details are on the Experiences tab on TheBookShepherd.com. Get registered now to participate in the next program. All programs are now scheduled for 2023 – a total of five through October
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And on May 3, 10, 17, I will be delivering my new Create and Write Snappy Sassy Sizzling Book Back Cover & Marketing Copy 3-session online workshop. Early bird details here: https://bit.ly/SizzlingCopy
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| And it’s Woof Wednesday ... books are the best kind of addiction—recovery is not an option.
Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new
blog
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 14 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. March 17 Book Publishing Unplugged – ONLINE only
2. March 18 Book Publishing Unplugged – IN-PERSON only
3. April 1 1st Saturday AuthorYOU program – TBA
4. April 4 AI Revolution Webinar Part II
5. April 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
6. April 12 Amazon Bestseller Campaign Workshop
7. April 13 Thursdays with Judith
– Questions Authors Walk – ONLINE
8. April 14 Authors Hall of Famer Margaret Coel tells all ... Zoom
9. April 14 Book Marketing Unplugged - Online
10. April 15 Book Marketing Unplugged – Denver
11. April 22 Barnes & Noble – Colorado Blvd
12. April 23 Barnes & Noble - Southlands
13. MAY 3, 10, 17 Create Book Marketing Copy ONLINE
14. MAY 6 1st Saturday AuthorYOU program – TBA
15. MAY 11 Ask Judith Anything webinar
16. MAY 12 Authors Hall of Famer Michael Gear tells all ... Zoom
17. MAY 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
18. MAY 19 Social Media Unplugged ONLINE
19. MAY 20 Social Media Unplugged IN-PERSON – Denver
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AuthorYOU members … the April second Saturday AuthorYOU Salon is slated for Saturday, the 8th and is at
the ONLINE time only this month, 7 am to 8.30 and IN-PERSON 9 am to 11.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 1 spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
And a heads up—hold the FIRST Saturday of each month for our live event meetings—it’s
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PS ... I may “noodle” my home for a pickup if local authors want to deliver books here over a two day period. Let me know if anyone is interested.
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| 2 Discover Imagination StoryBooks
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You are in the right place if you are:
· Deciding the best way to produce, distribute, and market your money-making audiobook
· Looking for a great audiobook narrator
· An independent publisher looking to create audiobook versions of your titles
· Looking for audiobook masterclasses online
· An author looking to get THE book on Audiobook Creation
· Looking for tips on audiobooks and audiobook creation
· Want to create a Children’s Video Book
Children’s Picture Books have been turned into audiobooks by having a downloadable PDF of the images go along with the audio track. The Audiobook Revolution team is now creating children’s Videobooks instead.
Audiobooks are available on Amazon Prime Video and Vimeo streaming platforms – children’s picture books with narration,
illustrations, animation, and more… They are an essential component of the author publishing mix and the fastest-growing component in publishing for the past four years.
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| 3 NEW ... The AI Writing Revolution-Part II
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ChatGPT is a powerful artificial intelligence platform that is quickly becoming popular among developers. Is it a friend ... or a foe to Human Intelligence writers and authors? Or can it be used to enhance and expand what H.I. delivers? It’s time to talk
built-in biases and limitations of ChatGPT.
This is a SHOW and TELL webinar.
REGISTER HERE: https://bit.ly/AIRevolution-Part2
What’s the difference between OpenAI playground and Chat GPT and other resources?
Learn how to prep ChatGPT with information before you ask it to product output, including using the phrase, "Do
you understand?"
· Show how the more detailed the prompt you provide, the better your results are. Learn and use the phrase, "Prompt Engineering."
· How to repurpose what you’ve already created.
· How to flip copy from serious to humorous.
· Discover how to create images – ways to create the ooh and aww and how to avoid the OMG, delete it.
· Tips on adding AI created music to jazz up a blog.
· Tips for ideas for AI to create swag.
For nonfiction authors ... how about fast-forwarding your research needs to get instant answers? Or build an outline and mini descriptions for chapters? Hmmm.
REGISTER HERE: https://bit.ly/AIRevolution-Part2
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| 4 Book Publishing Unplugged - 1 SPOTS LEFT
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ONLINE – Friday, March 17
IN-PERSON – Saturday, March 18
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Calling all Aspiring Authors ... are you ready to take your writing, your manuscript, your book to Publishing Success?
Would you be willing to invest one day to get all the latest publishing and strategy information you need ... information and strategies that will create the Game Plan to be an awesome and seriously successful author? Either Online or In-Person.
It’s Book or Bust time
March 17 – on Zoom
March 18 – Judith’s Offices
Experience a full day with Judith ... no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 40 + years in the publishing field and as The Book Shepherd.
Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... get the answers to the questions you have ... all of them. Judith is the master book publishing coach and guide.
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| 5 Can Your Book Be an International Bestseller?
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Yes, it can. Next workshop starts in April …
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Create an Amazon Bestseller Campaign for Your
eBook Online Course in 4 weeks!
There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the later. I will take you through each step during the four weeks. When you complete #17, you are ready to execute your bestseller action plan.
Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts.
Your Requirements:
1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Wednesday afternoon will be our start time. This is not a webinar, it’s live, online coaching.
2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
4. A computer. A free account on either Canva or BookBrush.
Dates: April 5, 12, 19, 26
Times: 4.00 pm to 5.30 pm MT
Judith’s next Amazon Bestseller class begins in February. Four Wednesday afternoons. and are always limited it size. Info here to get registered: https://bit.ly/JanAMZ
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| 6 REPLAY AI Writing Revolution, Part I
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| Discover How to Dominate Your Genre and Industry with Smarter Content
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ChatGPT is a powerful artificial intelligence platform that is quickly becoming popular among developers. Is it a friend ... or a foe to Human Intelligence writers and authors? Or can it be used to enhance and expand what H.I. delivers? It’s time to talk built-in biases and limitations of ChatGPT.
REPLAY HERE:https://vimeo.com/808266939
Register for Part II on April 4th: https://bit.ly/AIRevolution-Part2
What’s the difference between OpenAI playground and Chat GPT and other resources?
Learn how to prep ChatGPT with information before you ask it to product output, including using the phrase, "Do you
understand?"
· Lean how to prep ChatGPT with information before you ask it to product output, including using the phrase, "Do you understand?"
· Show how the more detailed the prompt you provide, the better your results are. Learn and use the phrase, "Prompt Engineering."
· How to repurpose what you’ve already created.
· How to flip copy from serious to humorous.
· Discover how to create images – ways to create the ooh and aww and how to avoid the OMG, delete it.
This was a SHOW and TELL webinar ... oodles of questions and lots of how to shows.
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AuthorYOU Salons … March-April
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second
Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for February
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March 2 - Special Sales – Brian Jud
March 9 - Sensitivity Writing – Barb Wilson
March 16 - Sensitivity Writing, Part 2 – Barb Wilson
March 23 - AI Updates – Greg Jameson
March 30 - Audio and Video Storybooks – Richard Rieman
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| Question of the Week ... Should I enter my book into book award contests?
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Answer: Why not? Next week, I will post out my Tuesday blog with updates on many of the book award contests that are open for submissions. Awards add to your brag line ... our credibility ... and customers do an eyebrow raise when you reveal that your book is award winning ... just saying!
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Funny
of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy—Cat Obsessed With Snow
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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