Book Marketing and Publishing Tips for Authors–

eZine Issue #125 – May 27, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover 2 FREE Writing Tools

2. AuthorYOU VIP Member Benefit … Meet Barb Wilson

3. Webinar REPLAYS …  Audiobooks 2020, Discover Your Demand and Replay of Goldmine of Author Nuggets

4. Speaking Unplugged IS ON! … sell oodles of books via the cash Cow 2-Step and get the super-duper Bonus  in JUNE 26-27

5. Hot podcasts for MAY … Add to your calendar and listen/learn

6. Question of the Week … Should I publish the paperback with the hardback of my book?

     7. Book Shepherd “Fun” of the Week …
Dusty the Klepto Cat!

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …

I always mourn when I finally throw in the gardening towel and remove or drastically cut back a tree. Two weeks ago, two were removed from my side yard. This week, six will be dramatically cut back in the back area. In their nakedness, I will sprinkle a few shepherd hooks with baskets of flowers to soothe my eyes until we can determine if the six can find new life. Sigh.

To relieve the tree bummer, I decided to get John out of the house. He’s been within the walls and back deck since February. Our wine cellar hasn’t been added to since last fall. With masks, we headed to first to Trader Joe’s with a mission to do a restocking on three bucks Chuck, then to Total Wine, a new store neither of us had been to. I did the run into Trader Joe’s, knowing what I was looking for. John was safe in the car. Within 15 minutes, I emerged with seven cases. Next stop, he was going to go in with me for a “look-see”. A beautiful, huge store—it was the Chilean and Australian wines plus a few higher-end reds I was after.

Not being a wine drinker since 2006 after an accident that altered my taste buds, wines are offered to guests within gatherings and entertaining plus John loves a glass with dinner. I digress. The result is that the wine cellar is now full once again and we should be good for the rest of 2020.

Thanks to neighbor Dan who helped carry a dozen cases downstairs—he selected a bottle of his choice and headed to a Memorial Day Fish Fry. John and I did our own fish BBQ—a delicious wild halibut and salad. In chatting with friends in AZ who texted me—why weren’t we invited? They will be here in July … on the menu with a Caesar salad. Life goes on!

This is the final week of How to Write a Book in 4 Weeks Online with 9 awesome authors. Chapters are being revealed … we have new authors in our midst! So much fun to see what flows from the minds and hands.

CHANGE for Fridays Virtual Happy Hour. If you want to join, you need to email me Judith @ Briles DOT com no later than 3 pm on Friday. I will email you the password to use. The master link is below. Join us … come with FUN in mind … reveal your latest binge, what’s cooking in the kitchen, an aha, even something unexpected and off-the-way. Be prepared to do a form of kitchen off the stove, out of the refrigerator, or into the pantry writing. Bring your sense of fun and get ready to have some. Starts at 5 pm Mountain time.

Zoom Tales … Virtual Author Happy Hour
Password: my first name - Judith

FRIDAYs in May until the lockdown is over … 5:00 - 6:00ish PM Mountain Time Join Zoom

Strong Suggestion: copy and save the above link in your calendar to reuse on Fridays for the VAHH … once I’m on … I will not be answering my phone or responding to a text.

Speaking Unplugged dates are now in JUNE.
Details HERE:
Treat yourself ... Come … it’s fun and lots of take-aways. Savvy attendees have learned that it’s smart to stay on site at the hotel. The site is the Embassy Suites DTC North. The NEW DATE is JUNE 26-27. We will be doing Speaker Photos on the 26th with the awesome Ashlee Bratton. We usually gather for a let our hair down dinner and bonus time together Friday night. Alumni participants of previous Unpluggeds always get a deep discount. JOIN me – all my fingers and toes are crossed that the shutdowns will become open doors for events. It will be WONDERFUL to be around people in person. Early bird for this ends at the end of MAY. This will be a GO, if the “lock-in” eases. We will know soon.

Have you ever explored the network website where I store all my podcasts? Over 162,000 authors download episodes during That’s a wowsa for sure! From May 1 to 5, already 26,700 have been downloaded! Here’s a new link to the AuthorU-Your Guide to Book Publishing podcast SHOW page.

Last week I focused on This week, I will take a solo run on the AuthorU-Your Guide to Book Publishing podcast. The topic is SPEAKING on your expertise and book. Join me. Will be interested to see what our total viewer count comes in this month. Already, there have been 158,759 listens. Love it!

You can select which podcast is for you from over 300 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Join me for the Friday Author Happy Hour … and as always, be safe and well.

AND … an ask. Due to the shut-in we all have/are experiencing, a June AuthorYOU program hasn’t been planned. I’m game to make one virtually, which would be calendared for Saturday, June 6th in the AM. It’s a MEMBERS CHOICE time … what says you. What would you like a program on? Email me now …

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. May 29 – VAHH – Virtual Author Happy Hour

2. May 6, 13, 20, 27 – How to Write a NF Book in 4 Weeks

May 9, June 13 – AuthorYOU Salons-free for AuthorYOU members only

4. June 26-27 – Speaking Unplugged –live in Denver

AuthorYOU members … the JUNE second Saturday AuthorYOU Salons of the year is slated for June 9th WILL BE either live in my home or virtual—it depends on the status of where Colorado is on “Stay home”. It starts at 8.30 a.m., ending at 11.30 a.m.

If virtual, it’s on Zoom—I will post the link the Wednesday before to copy and click on in your browers. Accept the audio on computer and when in, in the lower left of the dashboard at the bottom CLICK on the camera so that you are not blocked. A separate email has been sent to all AuthorYOU members with the link—just do a copy/paste and you will be on Zoom. If in Casa Quatar, I will post the address as we get closer to the date. BRING YOUR QUESTIONS>

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program.

Want Tips for Authoring and Publishing? I go solo and focus on the power of speaking to groups to book clubs anywhere with your voice that can support your book and your expertise.

JOIN the new AuthorYOU …

Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—


2 FREE Writing Tools

Do you need a goose to remind you about something you need to do with your writing? Then, discover DRAFT. It’s an online word processor that not only keeps track of how many words you write per day, it will email you reminders about your daily word count goals. Now, if the reminder bugs you, you can turn the function off. It’s similar to Google Docs: allowing you to track changes, collaborate via suggested edits, and make comments on the doc.
Of course, Microsoft Word is a writing tool. Typically, a version comes with a PC when purchased … or you may have invested in an upgraded version separately. Here’s another: LIBREOFFICE, an open source answer for those who want to try Microsoft without paying the price tag. Plus, it’s compatible with all of the regular file types people are used to, such as .doc, .docx, .xls, .xlsx, .ppt, and .pptx files. Kinda cool.
AuthorYOU VIP Member Benefit... Meet Barb Wilson
Barb Wilson is the owner and CEO of

With over thirty years of experience in editing/proofreading, she has edited numerous books in all genres, from nonfiction to children’s stories to erotica. She specializes in developmental (content) edits and also offers additional services such as manuscript critiquing/evaluation, proofreading, and line edits. Her enthusiasm for the craft of writing and her positive approach to working through obstacles like writer’s block, POV problems, head-hopping, and plot arc issues will help you complete your project—while having less stress and more fun!

Check out her web page to see the variety of services currently offered. She can combine multiple services and customize them to fit your particular project needs. Editing doesn’t need to be a painful, drawn-out process—her long list of repeat clients can attest to that!
989-284-8769 (EST)

Services: Currently offering content editing for fiction and non-fiction, detailed critiques, copy editing, and ghostwriting. Barb specializes in enhancing the flow, clarity, and power of your work, ensuring no reader will want to put it down. She believes a great editor/author relationship is based on collaboration, communication, and respect. Newbie authors more than welcome! Ask about a free sample edit.

AuthorYOU members get 10% off of editing services.

Webinar Replays—Audiobooks, Author Influence and Golden Nuggets:
Audiobook 2020
Things have changed rapidly in the world of audiobooks since Richard Rieman’s award-winning book, The Author’s Guide to Audiobook Creation

· For the first time last year, half of all Americans over the age of 12 has listened to an audiobook.

· There are new major competitors to Amazon’s Audible in the audiobook creation world.

· Nonfiction books (History, Biographies, Memoirs) are overtaking many other genres among audiobook listeners.

· Distribution options.

· Narration: You … or a Professional?

· And of course, much more

You get 90 minutes of how to—why you should—detailed responses to dozens of questions asked by participants that will expand your knowledge base.


Replay Webinar—Author Influence and Marketing: Discover Your EXISTING Demand
Thousands of people search the Internet every day for what you sell.
Are you connecting with them?
We’ve discovered that 95% of Authors aren’t!

Your takeaways include:
• How to get in front of the existing demand for your goods, services or book.
• Discover the keywords that people search on when they look for your book.
• Spy on Your Amazon Competition
• What you need to do to increase your website visitors, leads and book sales.
• Tips on Using Amazon Marketing Services (AMS)

REPLAY here:    

It’s an Author How to Goldmine
Virtual Gathering

If you want Author Success,  How-to and Tools … including enhancing your productivity, this webinar is for you. Many wrote me post—this was one of the best … it’s a NO PITCH to buy anything—just information.

If you want Author and Book Marketing Success,  How-to and Tools … including enhancing your productivity, join me this Saturday, April 4 in the morning. Audiobooks 2020 will be rescheduled for the May program.

-connect with tools to push you forward for writing and marketing
-rediscover your writing mojo
-Marketing tips for going forward
-And of course, more …

Listen and Watch here:  here is the link for the replay

Want to Sell Oodles of Books? New date!
Join me in Colorado for my 4th Speaking Unplugged slated for June 26-27th – it’s all about creating the Cash Cow 2-Step!

NOTE: This date will not change if necessary, it will become virtual.

Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?

Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?

If that’s a YES, get yourself to Denver and show up for the 4th annual Speaking Unplugged bootcamp next month. You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

May 7  Branding Tips from a Designer Part I Annie Harmon

May 14 Out of This World Marketing For Authors, Part II Annie Harmon

May 21 Rock Around Social Media with LinkedIN Debra Jason

May 28 Speaking on Your Expertise Judith Briles

Questions of the Week:

Question: Should I publish the paperback with the hardback of my book?

Answer: In a word: NO. I say this because the paper version will be much less in retail pricing than the hardback is. You will end up undercutting your hardback sales. Is that what you want to do? And, if you release the paper 6 months to a year later, it gives you the opportunity to do another book launch. New York typically holds back a paper version and leads with the hardback if there is to be one. I would mirror their strategy.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Today, I love Dusty … what a hoot!

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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