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Book Marketing and Publishing Tips for Authors
Newsletter Issue #434 – April 29, 2026
Publisher: Judith Briles
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Practical Publishing Advice and Guidance for Authors
I create books authors never have to apologize for …In this Issue
1. Discover ... Hacker Alert: The Beekeeper Movie
2. Meet ... Book Help U Write
3. The Author Gathering … This Saturday ONLINE
4. Amazon Bestseller … June 3, 10, 17, 24
5. Hot podcasts for April and May … Add to your calendar and listen
6. Question of the week … Should I do an audiobook?
7. Smile time … I Will Survive!
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AuthorU-Your Guide to Book Publishing Podcast Hits the Top Listener Charts
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Don't you love it when you open your email and there is a "surprise" in it that makes you feel great? Yesterday, I was scanning mine to do the fast delete and stopped ... I had a "Congratulations--your podcast has made the following Top Listener charts on Goodpods ... that's a TaDah for the AuthorU-Your Guide to Book Publishing podcast. Tis warm fuzzies for me here in Colorado on a rainy day!
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU …
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Last weekend was a bookstore jammed packed selling marathon. Saturday found six local authors and one of the AuthorU Texas members, Charles Breakfield in the Ft Collins Barnes & Noble store and on Sunday, the Colorado Blvd. store. From the opening until 5 pm, selling our own books and plus chatting it up with
hundreds of store fans. What is awesome about BN is that it supports the Colorado Authors Hall of Fame Aspiring Author scholarships with a percentage of overall store sales going toward the kitty ... WOOT!
If you missed us … there is a “wait … wait … more to come. The day before Mother’s Day, we will be in the Centerra store in Loveland and on the 16th, Southlands. Joining the team is newly, hot-oo-the print run author ay Nakagawa with his The UnConventional Strategist business book. Drop to say hello … and buy books. Graduation gifts. Birthday gifts. Mother’s Day, Father’s Day. And of course, YOU.
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| This Saturday is the Author Gathering –starting at 8 am MT to 9.30 am. All on Zoom. Join in with questions that need answers plus your own shares. I’m up to my wooden spoons and ideas for my next book, the Appetizers with Judith cookbook. I can happily declare I’ve passed the half way mark. Goal is to have it done in 35 days. Woot!
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| On this Thursday’s podcast Listeners heard from bestselling and Colorado Authors Hall of Famer Dom Testa on the Mind of the Writer. This week, it’s Bob Sweeney and the Power of the
Weeklies.
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Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and re-juicing. Read in less than a minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 22 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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| 1. April 23 Podcast … The Mind of the Writer - Get Your Book Done … Dom Testa
2. April 25 … BN Book Fair, Fort Collins
3. April 26 … BN Book Fair, Colorado Blvd
4. April 30 Podcast … Discover the Power of the Weeklies … Bob Sweeney
5. May 2 … The Author Gathering … Zoom Only
6. May 7 Podcast … Creating Strategic Author Success …
Judith Briles
7. May 9 BN Book Fair, Loveland
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May 14 Podcast … The Future of Authoring & Publishing … Tom Frey
9. May 16 … BN Book Fair, Southlands
10. May 21 Podcast … Fire Horse Editing & Writing … Barb Wilson
11. May 28 Podcast … Fire Horse Writing & Publishing … Dan Janal
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Don’t forget … become a member of AuthorU.org. Why? The once a month Author Gathering on the first Saturday of the month is yours free. Webinars are free. Special programs for Author Success are free. Discounts to publishing
service providers.
Here’s were to join: https://www.authoru.org/j-o-i-n
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| 1 Discover the World of Hackers … The Beekeeper’s opening first 10 minutes is a MUST see.
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Why? If you are online … and you are if you are reading this …
your accounts are at risk … an innocent, naive click away. This past week, I have had so many reportings from others of hacking events on their accounts. Because a massive hack of a computer sets the stage to put the Beekeeper in motion. Then the reveal in the next 15 minutes of the true behind the scenes and how hackers are trained to manipulate a caller. It’s a hack that could happen to you … to me … and a hack that I know has dramatically impacted several authors I know that have been bamboozled by the internet cons. Mega thousands of dollars have been stolen. It’s the hack that most of us have seen or heard about. The one that a voice pops up and your computer screen is hijacked. A warning—do not turn your computer off—is played. What do you do? Millions have
called the “official” looking logo and the phone number. And when that happens … will it’s not a good thing. Be forewarned. Call your computer tech. Press escape. DO NOT CALL the number. Watch The Beekeeper. Alert. There is violence in it. The Beekeeper is going to stop the “entity” that destroyed the one person who was kind to him.
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Carolyne Ruck Help-U-Write Email: Info@Help-U-Write.com
Help-U-Write offers “Editing and Proofreading” as a package service, although they are really two different processes.
Editing serves a very useful
purpose. It’s essential for the indie author of today. Sometimes you will have used “jargon” or “slang” that is very familiar to you because you use it daily, but it is unfamiliar to your audience. At times, an event needs more explanation because it is unique to a particular locale. Occasionally, we will even suggest that you present the ideas in a slightly different order so that it will be easier for the reader to understand your meaning. At all times in the editing process, we suggest changes….it is up to you whether you wish to follow the suggestions or go a different direction.
Editing and Proofreading can be billed by the job or by the hour, depending on the length or difficulty of the manuscript. For short pieces, we usually charge by the hour.
If you’re interested in talking with us about editing or proofreading your manuscript, please email us at info@help-u-write.com. Write “Editing” in the subject line.`
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3 Saturday MAY 2 ... Creating the BUZZ Factor ONLINE ONLY –The Author Gathering ONLINE
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The Author Gathering for Your Book
Publishing Success
May 2, 8 to 9.30 ... ZOOM
May opens up a strategy session on how to defrost what isn't working on how to open up new avenues for your author success .. about you; about your book ... about what? It's part of your author infrastructure.
Join Zoom Meeting
For AuthorYOU members only. For AuthorU members only. It's your First Saturday MasterMind gathering ... think of the Author Gathering as having a mini Advisory Board. Gatherings are a benefit for fully paid members of the [AuthorU.org](http://authoru.org/) community. If less than 5 register by NOON the Friday before, it will be canceled.
Join Zoom Meeting https://zoom.us/j/93931497233?pwd=GPjy72qizD0mDsSlyFJb8wfq8A5bzx.1 Passcode: AU
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May 2nd delivers a landscape of ideas for authors. Creativity is at its peak before the summer heat rears its head. Marketing ideas flow like a mountain stream. What's blooming in your word and book
garden?
AS ALWAYS, All gatherings start with a virtual flip chart and a question: what do you need? The morning is then off ... who knows what paths it
will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions ... AND participate. The value of the group is to give, not just take.
The Author Gatherings participants are true masterminds. Each gathering will expand your projects and the breadth of your success. If you want to make your book happen ... here's the inner circle that has ideas and experience to kick-start it, goose it and just get the launch started. Your answers are in the room. It's on the Meetup Up page.
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This Event is exclusively for AuthorU Members.
To Join AuthorU, visit
https://www.authoru.org/j-o-i-n ... and sign up for a VIP AuthorYOU Membership.
The value of the group is to give, not just take. The Author YOU SALON participants are true masterminds. The GATHERINGS are created to expand your projects and the breadth of your success. If you want to make your book happen ... here's the inner circle that has ideas and experience to kick-start it, goose it and just get the launch started. Your answers are in the room.
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| 4 Create an Amazon Bestseller Campaign for Your eBook Online Course in 4 weeks!
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“Judith’s Amazon BestSeller
program works!! I hit #1 in at least 9 categories before 11 AM on launch day. Do yourself a favor – take Judith’s class and FOLLOW HER GUIDANCE! You’ll be an Amazon BestSeller too!” – Suzanne Asaff Blankenship, Author of How To Take Care of Old People Without Losing Your Marbles Amazon Ebook #1 BestSeller Create an Amazon Bestseller Campaign for Your eBook Online Course in 4 weeks!
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Sign up for our next sessions for June 3, 10, 17, 24
There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY. The Create an Amazon Bestseller Campaign
for Your eBook Online course is the later. I will take you through each step during the four weeks. When you complete #17, you are ready to execute. My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts. Requirements:
- Two hours of your time online each week via Zoom with Judith Briles. Late Wednesday afternoon will be our start time.
- Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
- An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
- A computer. A free account on either Canva and BookBrush.
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Dates: June 3, 10, 17, 24
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5 Hot podcasts slated for April - May
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
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| April 2 AI Hacks for Authors … Tom Antion
April 9 IP Protection for Authors, Part 1 … Colin O’Brien April 16 IP Protection for Authors, Part 2 … Colin O’Brien
April 23 The Mind of the Writer - Get Your Book Done … Dom Testa
April 30 Discover the Power of the Weeklies … Bob Sweeney
May 7 Creating Strategic Author Success … Judith Briles
May 14 The Future of Authoring & Publishing … Tom Frey
May 21 Fire Horse Editing & Writing … Barb Wilson
May 28 Fire Horse Writing & Publishing … Dan Janal
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| 6 Question of the Week ... Should I Do an Audiobook?
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My Answer: At this point, creating an audiobook should be a no-brainer for authors. It’s a huge yes—audiobooks are part of the regular publishing menu—it should be on your publishing checklist.
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Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Smile time—and Optimism time.
Listen into Gloria Gaynor’s fabulous I Will Survive: I Will Survive - Gloria Gaynor "Live" - YouTube
Enjoy her … listen and read her words … my two bits. And what a hoot .. the band ends up signing as well as the audience. Such fun.
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, and audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
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It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies,
tips, and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
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Podcast has expanded to 11 networks … Follow us and learn … new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly
(always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet
peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2026 Judith Briles - The Book Shepherd™ All Rights Reserved.
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