Latest NEWS from The Book Shepherd this week / The AI Writing Revolution, Part 2... Register for April

Book Marketing and Publishing Tips for Authors

Newsletter Issue #275 – March 22, 2023

Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In this issue

1. Author Tips & Tools ... Discover a Different Search Tool

3. Webinar The AI Writing Revolution, Part 2... Register for April

4.Book Publishing Unplugged ... Register for APR In-Person & Online Book Marketing Unplugged

5. Amazon Bestseller ... Register now for April workshops

6. Replay of AI Revolution, Part I ... 90 minutes of eye-opening POP

7. AuthorYOU Salons … Posted through April

8. Hot podcasts for March … Add to your calendar and listen

9. Question of the Week … Which part of book marketing works?

10. Book Shepherd “Fun” of the Week … School Vending 2023

Spring is in the air—I see the tease of buds to come; a few daffodil shoots are coming up in groups; green stalks are emerging on border shrubs; snow has finally melted; and last Sunday pulling me out to my back deck where I uncovered a chair and settled into it as the sun shared its warming rays. Of course, I’m in Colorado—meaning that more snow is sure to drop in before its booted away.

Tomorrow ... Tomorrow (through Saturday), my new book, The Author’s Walk-Finding and Using Your Voice to Create Publishing Success, is a freebie eBook on Kindle. My suggestion—get the free eBook and get ready to ooh and ahh the beautiful the eBook designer Rebecca Finkle created. AND ... purchase the print. This is the “reference book” you will revisit many times. It’s a different book for me ... not the usual “how to” when dealing with publishing and speaking positioning. It’s the reality check. The armchair encourager. For the writer putting the toe in the possibility of writing a book—or the author who needs to be recharged. The book that readers are telling me, “If only I had this when I first started writing.” Grab your copy ... It’s up on Amazon: https://bit.ly/AuthorsWalk

April promises to be a packed month of author and publishing opportunities.

I’m ready for two Book Marketing Unplugged sessions next month. Registration is open for both online and in-person sessions are open for registration. Remember, I limit the number of participants. Plus, the Amazon Bestseller Campaign workshop, plus several more options for your author success.

Details are on TheBookShepherd.com website under the Experiences tab. Registration link is below

Register HERE: https://bit.ly/FRIAuthorHappyHour

Please—pre-register. If I don’t know you are coming, you won’t be notified of any last minute changes.

This week on the AuthorU-Your Guide to Book Publishing podcast— It's all about AI--artificial intelligence with Greg Jameson. Understand how to use it and what to avoid.

I heard from so many readers of my Be a Doer ... Not a Dreamer Saturday blog with this past week’s—the focus was your personal energy ... read it: https://thebookshepherd.com/dr-judiths-saturday-blog-be-a-doer-not-a-dreamer-7/

My Book Marketing Unplugged is set for Friday, April 14 for ONLINE participants and Saturday, April 15 for IN-PERSON participants. IN-PERSON is limited to a maximum of 10 participants and held in my offices in Colorado.

Details and Registration here: https://thebookshepherd.com/book-marketing-unplugged/

Amazon Bestseller - Registrations are open for my Amazon bestseller workshops... the next session will be in ONLINE in APRIL: 5, 12, 19, 26. Details are on the Experiences tab on TheBookShepherd.com. Get registered now to participate in the next program. All programs are now scheduled for 2023 – a total of five through October

1. April 1 1st Saturday AuthorYOU program – TBA

2. April 4 Webinar: The AI Revolution, Part II

3. April 5, 12, 19, 26 Amazon Bestseller Campaign Workshop

4. April 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

5. April 14 Authors Hall of Famer Margaret Cole tells all ... Zoom

6. April 14 Book Marketing Unplugged - Online

7. April 15 Book Marketing Unplugged – Denver

8. April 22 Barnes & Noble – Colorado Blvd

9. April 23 Barnes & Noble - Southlands

10. May 3, 10, 17 Create Sizzling Book Marketing Copy ONLINE

11. May 6 1st Saturday AuthorYOU program – TBA

12. May 7 Secrets Book Brunch – Judith’s home

13. May 11 Ask Judith Anything webinar

14. May 12 Authors Hall of Famer Michael Gear tells all ... Zoom

15. May 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

16. May 19 Social Media Unplugged ONLINE

17. May 20 Social Media Unplugged IN-PERSON – Denver

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o

And a heads up—hold the FIRST Saturday of each month for our live event meetings—it’s

Wolfram | Alpha - A nifty knowledge search engine-here’s its boast: “we aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything.” In other words, you can analyze data, look up IP addresses, compare stats of just about anything, and get step-by-step instructions for how to help—a maze of information with a path to it. That’s a heck of a promise. Check it out at: www.WolframAlpha.com

Bobby Crew
The Author Assistant

Phone: 303-257-2748
Email: Bobby@AuthorYou.org
Website: https://thebookshepherd.com/the-authors-assistant/

Do you suffer from publishing overwhelm? Do you find that you don’t have enough time to invest in yourself? Do you struggle with social media and email marketing? Do you need someone to help you create online content or to manage and schedule posts to promote your book, business, or expertise?

What Can Your Author’s Assistant Do for You?

· Manage your Social Media Platforms

· Help you Build and Manage Amazon Bestseller Campaigns

· Manage your Email Marketing

· Website Maintenance

· Manuscript Evaluations

· Publishing Support

· Presentation Support

· Write Press Releases

· Write Query Letters

· Event Planning and Event Coordinating

· Manage your Product Sales System and CRM

ChatGPT is a powerful artificial intelligence platform that is quickly becoming popular among developers. Is it a friend ... or a foe to Human Intelligence writers and authors? Or can it be used to enhance and expand what H.I. delivers? It’s time to talk built-in biases and limitations of ChatGPT.

This is a SHOW and TELL webinar.

REGISTER HERE: https://bit.ly/AIRevolution-Part2

What’s the difference between OpenAI playground and Chat GPT and other resources?

Learn how to prep ChatGPT with information before you ask it to product output, including using the phrase, "Do you understand?"

· Show how the more detailed the prompt you provide, the better your results are. Learn and use the phrase, "Prompt Engineering."

· How to repurpose what you’ve already created.

· How to flip copy from serious to humorous.

· Discover how to create images – ways to create the ooh and aww and how to avoid the OMG, delete it.

· Tips on adding AI created music to jazz up a blog.

· Tips for ideas for AI to create swag.

For nonfiction authors ... how about fast-forwarding your research needs to get instant answers? Or build an outline and mini descriptions for chapters? Hmmm.

REGISTER HERE: https://bit.ly/AIRevolution-Part2

Calling all Authors ... are you ready to take your book to Sales Success?

Would you be willing to invest one day to get all the latest book marketing strategy and tools you need ... information and strategies that will create the Game Plan to be an awesome and seriously successful author? Either Online or In-Person.

It’s Book Sales or Bust time
April 14 – via Zoom
April 15 – in Judith’s Offices

Experience a full day with Judith ... oodles of ideas and coaching throughout—it’s just Judith Briles Book Marketing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 40 + years in the publishing field and as The Book Shepherd. Judith has sold over one million copies of her books—have you?

Create an Amazon Bestseller Campaign for Your eBook Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the later. I will take you through each step during the four weeks. When you complete #17, you are ready to execute your bestseller action plan.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts.

Your Requirements:

1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Wednesday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.

3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.

4. A computer. A free account on either Canva or BookBrush.

Dates: April 5, 12, 19, 26
Times: 4.00 pm to 5.30 pm MT

Judith’s next Amazon Bestseller class begins in February. Four Wednesday afternoons. and are always limited it size. Info here to get registered: https://bit.ly/JanAMZ

Register for Part II on April 4th: https://bit.ly/AIRevolution-Part2

What’s the difference between OpenAI playground and Chat GPT and other resources?

Learn how to prep ChatGPT with information before you ask it to product output, including using the phrase, "Do you understand?"

· Lean how to prep ChatGPT with information before you ask it to product output, including using the phrase, "Do you understand?"

· Show how the more detailed the prompt you provide, the better your results are. Learn and use the phrase, "Prompt Engineering."

· How to repurpose what you’ve already created.

· How to flip copy from serious to humorous.

· Discover how to create images – ways to create the ooh and aww and how to avoid the OMG, delete it.

This was a SHOW and TELL webinar ... oodles of questions and lots of how to shows.

Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.

RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here: https://www.meetup.com/AuthorYOUSalons/

Answer: : Whatever you do, it will be between 40 and 50 percent. The problem is, few know which will work and which won’t. So … the one guarantee that I can give you is: speaking sells truckloads of books. Start speaking. Learn how to engage and connect with your audiences. Become a storyteller—presentations that are woven with stories—real stories—not jokes that have been repeated a gazillion times. Dig into your past; your childhood; your family; your workplace experiences; something that you observed; news in the media that connects with your topic … you name it, STORIES are everywhere. They enrich every presentation you make.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription

About Judith Briles, The Book Shepherd ™

Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.