Book Marketing and Publishing Tips for Authors–

eZine Issue #76 June 19, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   Author Tools … Discover "Print What You Like"
2.   AuthorYOU … Member benefit feature – Meet Indexer John Maling
3.   June Publishing 101 for Newbies … new Summer programs
4.   June Webinar … 30 + Sizzling Hot Tips
5.   July programs … free group brainstorming and annual BBQ—be there
6.   Hot podcasts for JUNE… 4 to put on your calendar (always archived)
7.   Question of the Week … My publisher has shut down—help!
8.   Book Shepherd "Fun" of the Week … Dogs on Broadway

This Week Under The Book Shepherd’s Roof:
Hello and Good Publishing Day to YOU.

This week is all about final prepping for the 5th annual Book Publishing Unplugged event held in Denver. SOLD OUT once again, I’m looking forward working with authors from five states and Canada.

Finally, I’m seeing new leaves starting to pop up on some of my trees after the hail blast we had in my neighborhood a few weeks ago.

As we move into summer time, many of you are aggressively marketing your books at outdoor events. Let’s face it—the weather is usually better, making it easier to get out and about. Don’t forget fall time as well as the other seasons. If you are an author who wants to sell books, marketing needs to be part of your middle name.

So, so honored to be a Bronze Winner for Book of the Year with Foreword Reviews! Here's to the power of How to Create a $1,000,000 Speech! It also picked up the Indie Excellence award and the Independent Press award this past month. Huge, humongous, thanks to Nick Zelinger of NZ Graphics for his awesome book design!

I’ll be taking early bird sign-ups for my all new Book Marketing Unplugged slated for October 18-19 here in Denver. I’m looking forward to delivering a new program.

And I’m looking forward to keynoting the Houston Writers October 5 and deliver a special one-day Unplugged for the authors of Houston on October 4—details will follow.

Looking forward to October and keynoting the Houston Writers plus presenting a special one-day Unplugged event for authors in Texas.

The July Saturday Salon will be held on the 13th– join me at my home—we call it Casa Quatar! The AuthorYOU Salons for Julyif you are in Colorado—come for coffee or tea … it’s on me. It’s a perfect way to start your Saturday for author savvy and know-how. Details HERE.  

NEW Summer Special for Newbies for Publishing I’ve blocked out 3 days this summer to roll up my sleeves and do an all day Publishing 101 for Newbies. Meaning you are truly green to all things publishing. Thinking that there may be a book in me. Of course, I think and ask: should it come out
The July Saturday Salon will be held on the 13th– join me at my home—we call it Casa Quatar!

The AuthorYOU Salons for July —
if you are in Colorado—come for coffee or tea … it’s on me.It’s a perfect way to start your Saturday for author savvy and know-how. Details HERE.  

If you are a Newbie, it will be one of my original Salon formats, a 9-4, includes lunch and snacks, writing exercises, limited size. Dates will be on a Saturday, June 15, July 20, August 24. Details on my website under Events on The Book Shepherd.
Is your writing getting stiff? Want to goose it up? This week, Master Writing Coach Cynthia Morris shares a variety of essential tips to move your writing faster and forward. All on our podcast.
The next Unplugged is a new one: Book Marketing Unplugged. Book Marketing Unplugged! Want to morph your author and book life. Join me in June for two fun and deep-diving days at my annual Book Publishing Unplugged event. The dates are October 18-19.
The Hotel is the Hilton Inverness (nice!). October is beautiful in Denver and our classroom overlook a small pond and golf course where you will be able to view the changing colors. Perfecto for learning, a bit of escape and spending two days with me. Space is always limited. Always new info—come! Details are on The Book Shepherd website.

And, how was your week and what are you planning as you go forward?

JOIN the new AuthorYOU …

If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately.

The online NO PITCH one-hour only webinar that focused on new strategies for the New Year yesterday got "fantastic" feedback. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?

JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Author Tools – Print What You Like
Hooray: a nifty tool that turns every element on a web page into an editable element, so you may print only the elements you want. Remove background images, hide site margins, increase text size, etc.

AuthorYOU Member Benefit … meet John Maling for Indexing

If you write nonfiction and want your book in libraries, appreciated by book reviewers, make sure you include an Index. Yes, you can do it yourself. But, if you want a detailed or cross-referenced one with other sections of your book, you need a pro working with your book.

Indexes are completed AFTER the final proofing of your book and it is formally layed out. It starts with the finished PDF.

Contact John Maling for informatin, turnaround time and costs: | 303-885-4460

AuthorYOU Programs – June 29

Over 80% of Americans think they want to write a book. Is that you? Do you know the "why" of why your book should be available to others? And, do you need to learn the basics of publishing, what it takes to turn your vision, your words, into a print book?

Designed in an all-day workshop guided by Judith, Publishing 101 Workshop for Newbies is for those who think they want to write a book; who want to write a book; are currently working on a book; and want to discover the publishing options that are viable today. It’s the first step … a baby step, but a huge one. This is not my Unplugged event.

The Publishing 101 Workshop for Newbies has been created for you if these questions are in your space and you are feeling lost in the forest of authoring and publishing: Should I publish? How do I get started? What do I do? Which way should I go? Help!
It’s time to get found.

Come network with other authors to be and get direction and guidance from The Book Shepherd to start your publishing journey.

There are three available sessions this summer: June 28th , July 20th, and August 24th. Each session will be from 9:00-4:00, and lunch and snacks will be included.

Space availability: limited to 10
Location: Casa Quatar: Judith’s Salon, Deck, and Yard in Aurora, Colorado

                       Is the Publishing Plunge for you?

Details and registration:

AuthorYOU Programs –June ...

It’s yummers and schmoozing time … ready for our annual BBQ. The date is Saturday, July 6th.
It’s our annual BBQ gathering … NO AGENDA … just good eating … excellent conversations … catching up. Bring you and yours to Casa Quatar (aka Judith’s home) where all the women are amazing, all the men are awesome, and all the authors sell more books than the average author.

The grill will be fired up. There’s plenty of yummy food options—don’t bring any please-we have it all covered. Adult beverages included. JUST SHOW UP … but do tell us you are coming. Don’t forget — there are s’mores around the fire pit!

Park on the street if there is room in the driveway, use it!

Time: 4:30pm to 8:30???

Place: Judith’s Deck and Yard: 8122 S. Quatar Circle, Aurora aka Casa Quatar! This is a gated community (Heritage Eagle Bend)–you will be sent directions and the gate code the week prior to the BBQ via email.

Single: $15
Couple: $20

Tell me you are coming:

This Month’s Webinars …
Next week … Monday, June 24th

            at 4 Pacific, 5 Mountain, 6 Central, 7 Eastern
7 excellent and outrageous publishing pros deliver 30 + sizzling publishing and marketing tips.


On MONDAY, June 24 (7 ET, 6 CT, 5 MT, 4 PT) … 30 awesome and Hot Publishing Ahas and Tips from six amazing publishing pros: Sandy Lawrence, Judith Briles, Daniel Hall, Rebecca Finkel, Kelly Johnson, and Ashlee Bratton. Plus, we always throw in a few more that you won't want to miss!

What author and writer don't want savvy insider tips and ahas on publishing, publicity, book marketing, book design, making money on your book and the latest awesome gizmos and gadgets authors can use?

Don't bother to pop the popcorn--you won't have time to eat it--you will be taking notes like crazy!

AND ... Make sure you register even if you can't attend the LIVE presentation ... you will automatically get the replay the next day.

Get it on your calendar:
MONDAY, June 24th (4 PT, 5 MT, 6 CT, 7 ET)

REPLAY of Hollywood Webinar
Is There a MOVIE in You?  Maybe …

Here’s Your Webinar REPLAY with Ken Atchity
Hollywood Producer and Emmy award nominee who sold the Hollywood Blockbuster "The Meg" (International sales exceed 500 million) and 30+ other Hollywood Deals

The Webinar introduced the latest in deal-making and how-tos to what is going on in Hollywood. The VALUE of what Ken Atchity brings to the party is his vast experience and success as both agent and creator of stories and books that have been converted to both the big and small screen. You will be guided step-by-step by him on the "how-to" of creating treatments … so critical – and for those of you who do pick up on the deal that Ken offers.

Hot podcasts slated for this month
· Pulling Your Words Out with Cynthia Morris
· Discover StoryBook with Ana Benitez
· Snagging Sales with Ideal Words with Tom Antion
· Awesome Hooks with Joan Stewart

Questions of the Week:

Question: : My publisher has gone out of business. What do I do?
Answer: Your website should deliver three things: trust, content, and the ability to capture the visitors name and email address. You do that with delivering trust and content. You capture names and emails be giving some that are free and desirable to the visitor. Offering a free subscription to your newsletter or a chapter in your book is so yesteryear. Come up with "something" that would ease the pain of the visitor—you are about something. What? What’s your expertise? Create an "opt-in" give away that is unique, connects with your expertise and post it on the upper one-third of your Home page. Then create a social media pushout to your platforms—Facebook, Twitter, LinkedIn, etc., on an ongoing basis—meaning daily. Your goal is to drive traffic to your website. Offer something that your visitors would want. If they do, they will sign up.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … Watch how a French Bulldog and Dad are NYC Broadway Stars | The Dodo City Pets

Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

wait, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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