Book Marketing and Publishing Tips for Authors

Newsletter Issue #250 – September 28, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
   1. Author Tips & Tools ... Discover Bookwire

2. AuthorYOU VIP Member Benefit … Streamline Websites

3. October Hot Program ... 60 Author tips in 90 minutes

4. 2022 Unplugged Events Are Posted … October, November-early bird ends soon

5. Author Autumn Tea ... signups for participants open

6. Publishing at Sea ... It’s a working vacation in the Caribbean

7. AuthorYOU Salons … posted through December 2022 on Meetup & AuthorU sites

    8. Hot podcasts for September… Add to your calendar and listen

    9. Question of the Week … What suggestion do you have for Lead Magnets for website Home page?

  10. Book Shepherd “Fun” of the Week … Cutie pooches

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Last Saturday was busy, busy for AuthorYOU members at the Colorado Blvd. Barnes & Noble store in Glendale, Colorado. Selling books of course—and we sold plenty.. Meeting old fans and new ones. And raising moneys for future Aspiring Author Scholarship recipients. We plan on returning on December 4th.
Mega book award winner Mara Purl enjoyed over 2,000 downloads for her book When Otters Play this past weekend, earning over 7 #1s on Amazon.
So ideal for a winter break ... join me and two dozen other authors in the Caribbean this winter. I am so ready to get back to the Publishing at Sea cruise slated for January 21-28. It's on one of my favorite ships--love the Central Park area for schmoozing and relaxing--has always been a personal favorite. It's going to be a writing time for me as well ... I will be completing my next book. Why not join me? Info below and Details are on the ... the website is updated with the Faculty and Topics.

Fast Tips from pros are hot ... and that’s what the AuthorYOU community plans for this Saturday, October 1—be there for a 90 minute plus whirlwind of ideas flowing you way on this special Zoom program. Details below—get registered for it. I’ll record and ONLY send it to those who are registered. You won’t be able to take notes fast enough. If you haven’t signed up ... You are a Tardy Bird. Details below.

Yes, it’s happening. info to participate in my annual Author Tea posted on AuthorYOU website under events. Hold the date: it’s Saturday, October 29 from 1 to 4.

My Unpluggeds are open for registration—Marketing and Social Media in October and Speaking in November. And get registered for the November Amazon Bestseller workshop. Details are on the Experiences tab on Get registered now to participate in the next program. Early Bird ends Saturday, October 1st. Info below.

My SEPTEMBER Amazon Bestseller 4-week session sets up week four TODAY—looking forward to working with Alumni and newbies for four weeks. Next one is in November.

Getting ready to tape my October podcasts and noodling doing a Top Podcast Countdown month before the year is out ... some of my shows have had over 200,000 separate downloads.

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is Nicole Sullivan, founder, CEO, and Visionary of the BookBar and new owner of the Bookies, two excellent indie book stores in the metro Denver center. Lots of tips for authors and working with your local indie bookstores.
And it’s Woof Wednesday ... November is often a writing challenge month and it’s just around the corner. Are you noodling your ideas? Ready to hunker down and let your words flow? All my work on the upcoming January Publishing at Sea Cruise reminds me that I’ve scheduled time to finish a book surrounded by my twin muses of water and sun. What’s yours?

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. September 7, 14, 21, 28 Amazon Bestseller Campaign Workshop

2. October 1  1st Saturday AuthorYOU program – ZOOM 60 Tips in 90 Minutes

3. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

4. October 22  Book Publishing/Social Media ONLINE

5. October 29  Author’s Tea

           6. November 2, 9, 16, 23 Amazon Bestseller Campaign Workshop

7. November 5  1st Saturday AuthorYOU program – ZOOM Book Design and Swag Popapalooza

8. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

9. November 18-19 Speaking Unplugged IN-PERSON

10. December 4  BN Author Event – Colorado Blvd in Glendale, CO

11. December 10 1st Saturday AuthorYOU program – ZOOM

12. December 11  AuthorYOU Holiday party

13. January 7 1st Saturday AuthorYOU program – ZOOM Book Design and Swag Popapalooza

14. January 14  AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

          15. January 21-28 Publishing at Sea – IN PERSON

AuthorYOU members the October second Saturday AuthorYOU Salons of the year are slated for Saturday, October 8th it is ONLINE only this month. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

1 Discover Bookwire for Publishers

Authors and Publishers that purchase ISBNs and provision bibliographic details about their titles automatically receive web page featuring information about their titles which is included in the Bookwire Index.
If you are the publisher. and you find an error in any of the product details related to your book, please provide us updated information by updating your data on Bowker's My Identifiers.

About changing your book information on My Identifiers:

1. You can use your or BowkerLink username and password to sign-in.

2. If you do not have a sign-in, but your book is listed,
click here to use our FIND ME feature to establish your sign-in credentials.

3. Once you are in your account on My Identifiers:

a. Select the "My Account" link and click on "My Identifiers" in the menu.
b. The page that opens up will be a dashboard of all your ISBNs. You may navigate to your ISBN by clicking on the title, or search for your specific ISBN in search at the bottom of the page by ISBN-13 format.

IT's time to update and add details to your Bowker page via

Meet Streamline Websites & Michelle Renee
Michelle Renee
Owner & Lead Web Developer
Streamlined Business Solutions, LLC

How do we do it? Streamlined Business Solutions is here to help small business owners attract more clients and GROW their business. To do this, we begin with affordable web design but it doesn’t end there… when we build your website, we also include business consulting & support to help you find even more ways to attract attention and GROW! So speak to us before you spend thousands of dollars on a website or try to build one yourself. With websites starting at only $499, we like to say, “Don’t spend your time building a website when you should be focused on building your business!”
Our website prices start at only $499 and most are priced below $800, depending on the design you choose.

Contact us today to set up your free consultation!

3 OCTOBER program: 60 Hot Author Success Tips in 90 Minutes
It’s happening on Saturday, October 1st.

Have your hot coffee and tea ready when we start ... maybe a few nibbles ... and definitely do a health break. When Dr. Judith Briles and her Merry Tribe of Experts start the 90 Minute Round Clock, you won’t want to leave the room ... or for remote participants, your computer.

You authors and authors-to-be out there ... suggest you be present ... get registered.

DATE and TIME: Saturday, October 1 Online 8:00 A.M 10:30 A.M.

COST: Members $25 ... Nonmembers- $50


4 Two Unplugged Events – Get Registered … Early Bird ends in 3 days.

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events. EARLY Bird ends on October 1—that’s 3 days from now.
Are YOU ...
ready for  book marketing & social media kick butt success?
Early Bird Ends October 1st.
Most authors rarely respond with a YES when asked: Did you start marketing your book when you began writing it? And it means a commitment to marketing your book. And to untangling the confusion of social media?
Who do you call to untangle it all?

Judith Briles … that’s who you call.

· Do you want use social media where it works for you and your book?
· Do you want to have a defined plan that you understand?
· Do you want one that you can implement without needing a PhD?

If that is you, then how much time are you spending working on a marketing solution? What about social media and using it within your marketing strategies. What are you investing in your time, energy, and money to learn and create a plan that works? Savvy authors have learned that you cannot solve your marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year. That’s author insanity.

SOLUTION: Spend a day with me in October. Attend and participate in the ONLINE Dr. Judith Briles Book Marketing & Social Media Unplugged. Successful authors believe and practice my motto: if my author success is to be … it’s up to me. It’s the Author Success model.

Sound like a plan? Details are on the Experience tab on my website.


Be there …

Get Registered and attend Judith Briles COMBO Book Marketing & Social  Media Unplugged ONLINE.

Join me for the COMBO Book Marketing and Social Media Unplugged on Saturday, October 22. It’s an intensive day … And YES, there will be hot seats for each participant.

ALERT: Early Bird pricing ends October 1st

BE AWARE … NEW Registration rates will increase $100 21 days prior to event.

October 22 Book Marketing- Social Media Unplugged Combo- ONLINE – $197

Venue: your computer and location of choice

PLUS ... in November ... IN PERSON
November 18-19   Speaking Unplugged
IN-PERSON only $297
Registration: click on the Experiences tab.
5 Autumn Author Tea

It’s that time of the year for many of my favorite people: Authors!

If that’s YOU, my question is: are you interested in being featured at my annual Author’s Tea slated for Saturday afternoon, October 29th that will be in my home.
The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 29   from 1 – 4 pm

I will be hosting the gathering in my home within the Heritage Eagle Bend Golf Club in Aurora, Colorado. Think of this as a book marketing coop. The catch is that you MUST bring guests. No exceptions. I bring at least 40. You need to invite and bring guests as well. It won’t work unless you do. It doesn’t matter what your friends/family already own your book—but they don’t know about other local authors. Friends are cheerleaders for you and your books to those they meet when at the schmooze fest ... and believe me, it is.

YOUR cost is two-fold:

· $25 now to be included—you can send a check or call me and pay by credit card. This will cover the cost of food and beverage for attendees—think High Tea, which mean sweets and sandwiches along with teas—sometimes we do cranmosas as well. AND I have several cases of books that I’m going to toss in as gifts to all who buy books during the event—some are mine; and some are titles donated by other authors.          

· INVITE & BRING people. This is a marketing coop … you need to get people there. It’s a MUST … not a “coast” … Let your fans and friends know NOW to HOLD THE DATE. I will be posting the event on the site, two Meetup Groups and sent out invites via to 300 personal contacts.

What you need to do now … let me know now that you are IN   email me TODAY at and in the subject line: OCT author tea  there are only 20 slots … is one yours?

6 Publishing at Sea ... It’s a working vacation in the Caribbean
It’s the 10th Annual Publishing at Sea Author Working Vacation –
Get ready to change your publishing and authoring life

… 7 fabulous nights …
January 21 – 28, 2023
Create Your Ultimate Bestseller
Authors who need a crash course in book publishing before they write; need to create demand for books that aren’t selling; who want to learn the latest strategies in marketing, publicity, and how to keep the sanity in an overwhelm world can learn the inside secrets of how to create, write and market the book success that they envision during a Caribbean cruise.

The “Create the Ultimate Bestseller at Sea!” cruise includes training sessions and laser coaching.

At sea, participants will attend intensive sessions on strategic book marketing, distribution, publicity, professional speaking, social media, and other topics important to creating a bestseller. They can also take advantage of laser coaching with the four experts. In port, participants are free to relax and enjoy the sites or just lounge around the massive ship that has something for everyone.

Details at

AuthorYOU Salons October and November
Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

Hot podcasts slated for September
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

September 1 Must-Haves for the Speaker’s Website – Judith Briles - Judith Briles

September 8 Cash Cow Two Step for Authors – Speaking Part 2- Judith Briles

September 15 Preventive Author Fraud  - Cheryl Obermiller

September 22 State of Indie Bookstore and Working with Them 2022  - Nicole Sullivan

Question of the Week

Question: I’m thinking of adding a lead magnet to my website Home page. What suggestions do you have for formats.

Answer: lead magnets, or opt-ins, are ideal for your Home page. The purpose—to attract visitors to download what you offer. In exchange of the free download, they reveal their email and usually name. Top choices what be a Tips Sheet or Cheat Sheet. What you deliver is a pain relief for the visitor—want to know information.
Funny of the Week
It’s cute pooch time ... love the dog who can trigger auto ball throwing ...
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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