Book Marketing and Publishing Tips for Authors–

eZine Issue
#38 September 26, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

Taking care of you … tomorrow could be times up
2. More great tools that are no-brainers … where to put your advertising moneys
3. Hot podcasts for the month coming … always a variety
4. Webinars slated …today- publishing options & in October, create killer PowerPoints
5. Question of the Week …
     6. Book Shepherd "Fun" of the Week … a little Pumpkin spice             for you
This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to all of you.

This week started with another plane trip—this time Anchorage, Alaska was my destination. A location I’ve been many times and loved each one of them that landed me in awesome Alaska and especially, speaking at the Alaska Writers Guild annual event led by visionary Brooke Hartman—what a delight to work with her and the AWG team. The scenery, of course, was gorgeous—fall was falling! I enjoyed finally meeting in person Jim Misko—fiction author extraordinaire and having dinner plus ogling the scene from his gorgeous deck he shares with his wife and master gardener Patti. And I loved the Candian geese sculpture in the Anchorage airport that greets new arrivals—very cool.
Heads up … half the slots are filled for the annual Author Tea that is slated for Saturday, October 27th. From 1 to 4 p.m. A small cost to authors who are presenting and selling books. For sippers of tea; munchers of goodies galore and shoppers of books, it’s a freebie. If you are an author and you want to be a "participant" and have your book offered, you need to do "the Ask"—email or call me.

Always fun. And, always, lots of book sales. Will you be part of this year’s event? See info on my Events page.

Make sure you get signed up for the Speaking Unplugged event in November. Details on under the Events tab.

And remember anyone who bought my book, How to Create a $1,000,000 Speech, make sure you email me. I’ll send you the Word document of the contract featured in Chapter 14 … so you can make it "your own."

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd.

For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group. Here's the deal ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:

I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

See you next Monday ... bring your questions. OR email them to me at before 11 AM Mountain Time and I will answer when I'm live. We skip the 10th (I’m on a plane and it would be a tad difficult to do). Otherwise—every Monday forward to the end of the year.

So cool … we are closing out our annual cruise slated for next January. Check out what the faculty has in store with you … here’s a video of 30 hot tips to fast forward your author career and book marketing:

Go for it …

MEET me when I’m on the road. Heading to a private writing retreat in Ft. Lauderdale in early October and then at the end of the month, the Florida authors in Altamonte Springs, Florida October 18-20. a busy fall coming. And I look forward to being with the Nebraska Writers Guild and the Palm Springs Writers Guild who have already booked me for keynoting their conferences next year.

You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Author Friendly Fridays are fun, sharing and a dynamic closed group. … You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Skype.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up for September and October. Details below.

AND … How’s your week going?

Taking care of you …
As Autumn lays its golden carpet along our pathways, my thoughts continually turn to someone I miss dearly. Fifteen years have passed since my beloved Heart Mom died. Joyce wasn’t my birth mother, she was someone who took me under her maternal wing, seeding me to who I was to become and was my role model from the time I was 12. Yes, she was my Heart Mom. She cared for her six kids and those she took under her maternal week. And, she was the primary caregiver for several years after husband Bill was diagnosed with Alzheimer’s.   

Initially, not wanting others to know that he had it, or how much home life was deteriorating, she bore the great burden of his care. She avoided any discussion about his mental decline, often making excuses for it. Family members begged her to get help. I distinctly remember a phone call with her when I told her that I feared that the stress would take her before it ever did him. A year before her death, she finally got some help when he turned violent and the situation couldn’t be ignored. Bill was placed in a facility specializing in Alzheimer’s. I’m afraid it was too, too late. Her heart gave out not long after. His didn’t for another ten.

Do you know a caregiver? My guess is that you do, or have known someone in this position. You know them by the circles under their eyes, and the sense of isolation and foreboding floating around them as the cloak of hopelessness covers their broad shoulders. It’s common for them to deny, as Joyce did, that things are tough and sometimes overwhelming.

Chances are, all of us in our lifetimes will experience either being the caregiver or being the cared for, even if for a short while. Don’t put off having "the family discussion" so that the responsibility of caregiving doesn’t fall on one family member. It’s a discussion I had with my daughters last year—a discussion that they said, "Thank you …"

Few like to dive and deal with the "what ifs" … but look in the mirror, your "what if" could be here tomorrow. Remember to take care of you.

More Great Tools

My kick butt suggestions to goose up Social Media Advertising …

Have you ever wondered if you should be paying for any social media advertising? Would you like some data to show you where you should be investing your ad spend? Bet you would In the article by Lisa Clark via Social Media Examiner (highly recommend that you follow SME), you’ll discover essential insights that reveal how other marketers are plan their social advertising plus which platforms would be appropriate.
Hot podcasts slated for May - August

· Discover the Power of StoryRocket with Ana Benitez
· What the Hell is Going on with Amazon and Create Space with Amy Collins
· Revising and Repurposing What You’ve Already Done with Anne Janzer 
· Tips for Authors and Writers to Keep the IRS Beast Away with Abby Eisenkraft
Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

TODAY at 5 PM Mountain
Easy Publishing Success: How the right book with the right team will take your business to the next level.

Let’s face it … authors-to-be would LOVE easy publishing success. Wouldn’t you?

We’ve got a short webinar set up to update all on the latest in the publishing route. If you are a Newbie, you want to be here. If you are already published, let’s do a brush up of options. There’s one thing I’ve learned … there is always something new out there.


So … if you are new to publishing, or just want a refresher course … this webinar is for you. You will take away:

• How a book expands your business opportunities – opens up doors and I will show you how it’s done.

• How a book showcases your expertise and authority. You can use the ideas in your book to create a podcast, webinar, or even an online course.

• What is the best option for you to publish your book - self-publishing, traditional publishing or Hybrid Publishing - The pros and cons of each.

With me will be Karen Strauss, Founder of Global Hybrid Publishing as your guide--opening up new worlds in publishing that you may not have known were there … or if you did, what they were about.

It all happens on Wednesday, September 26th at 5 Mountain time.

October 24 at 5 MT
Graphics Secrets to Create Eye-Popping PowerPoint Slides

Have you ever been in a presentation and gone blurry because the slides being used are the pits?
Or …

· How many times have you been in an audience and the slides used by the speaker are unreadable?
· How many times have you watched a webinar and the slides are boring?
· How many times have you felt that a presenter’s slides are awful?

If you are like me … the answer is LOTS!

In fact, most slides are mediocre, print is either too small or too much and not engaging.

Not after October’s webinar. We are going to show you how to create eye candy. Slides that connect "brain wise" with your viewers and audiences. Slides that get your point across immediately. Slides that are 21st Century … not yesteryear’s newsprint quality.

Get ready for Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to be here.
· If you are educating your audience and plan on using visuals … you need to be here.
· If you are doing any type of interaction this uses slides and PowerPoint, you need to be here.

It’s all happening on Wednesday, October 24th at 5 PM  Mountain Time it will only go one hour, including questions. Short. To the point. Effective.


Your presenter is Dr. Jaclyn Kostner, a webinar management expert. She’s a best-selling business author with 20+ years of expertise in training people how to design and create engaging eLearning webinars, presentation webinars, and collaborative virtual team meetings for Fortune 500 clients. She has an exceptional understanding of how to make webinars engaging, interactive, and fun for clients worldwide. Jaclyn is a proven leader innovating how humans communicate, collaborate, and connect in the virtual workplace.

Get ready to sizzle. See you there …

Get Ready to Rock You Book Sales with Pinterest and John Kremer's Tip-O-Graphics

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?

Are you doubtful as to whether creating one makes dollars and sense? Are you uncertain as to how to have one made?
Don't miss this opportunity to join the Audiobook Revolution!

Here’s the replay:

You’ll discover:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!

Questions of the Week:

Question: Is there one key question that should always be asked … and answered by the author?

Answer: Easy peasy response: Who’s your reader? Who’s your target? … Now answer it. Address it. Blog your content for it. Create an opt-in piece for your Home page on your website as a magnet to lure them in. Explore which hashtags your ideal readers follow and use them in your social media postings. Identify comparable authors and follow them. Begin your marketing early and be consistent … long before your book pops out.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. A little Pumpkin in your life for the new Autumn.

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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