Book Marketing and Publishing Tips for Authors–

eZine Issue #96 November 6, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1. Author Tools … do you know about Heepsy?

2. Annual Author Holiday Tea … celebrate authors, food and fun!

     3.  All New Webinars …
           New Webinars for NOV and DEC … get registered

     4.  Hot podcasts for NOVEMBER … 4 to add to your calendar

     5. Question of the Week … should I do a podcast?

     6. Book Shepherd "Fun" of the Week … puppy adopts a new                  friend

This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to YOU.

The last of the snow from last week’s kiss of winter and low temps that lasted for a week has left my back deck. It was cold … but inside, at Saturday’s AuthorYOU Podcasting meeting, no one was frozen … it was hot! Huge thank yous to Mara Purl and Kelly Johnson who joined me for the program. Are you missing out? Did you know that almost 40% of all adults listened to at least one podcast in the last 30 days? That means over 100 million people. And, did you know that over 80% of all listeners LISTEN in for the majority of ALL of the podcast? Those stats are huge? Are you missing out here? Is there a podcast show in you?
In last Saturday’s program, I shared the latest stats for my own podcast—AuthorU- Your Guide to Book Publishing. Each podcast is originally published on a Thursday. In October, there were five Thursdays and I did the entire month solo, meaning just me with no guests—sharing my personal marketing and publishing insights, strategies and tools on a specific marketing topic (platform building, avoiding predators, book marketing in general, marketing tools, and publicity gathering). Audience response was HUGE, showing downloads for each show averaging in excess of 10,000 listeners. Wowsa.

Take-aways: never under-estimate the power of your own voice and expertise. Typically, I have guest experts … but sometimes, it just makes sense to reinforce your own branding, positions and how-tos.

Wrapping up my Saturday, I delivered a closing talk via Zoom for the annual meeting of the Independent Publishers of New England. They were in Massachusetts … I was in Colorado.

We have webinars popping—this Thursday is on audiobooks; next week on Book Launches. Details on the website, under Events.

Sunday, I started swimming again. And, then, the bloody hard drive on my computer died. Gads.

Have you checked out my Snappy Sassy Salty Cat Quotes for Authors and Writers on Pinterest? Have had more fun creating at least three new posters for pinning each day. Check it out and DO SHARE them on your Pinterest accounts. Yup, they are snappy, sassy and sometimes a tad salty. Find them HERE.  

November 1 kicks off National Novel Writing Month (NaNoWriMo)—are you joining in this year? Many thousands do as they strive to write the first draft of a novel within the 30 days. It’s quite a focused push—have fun if this in your wheelhouse.

The end of the year months always bring in lots of events and things to do. Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. November 23 - Annual Author Holiday Tea from 1 to 4 (food, free and fun)

2. November 24 - Book Celebration for Mara Purl & Judith Briles  10-Noon

3. December 14 - AuthorYOU Salons from 8.30 to 11.30 (celebrate what’s happen and plan forward)

4. December 15 - Barnes & Noble Book Fair from 9 to 6 (if you buy anything in the store, it will donate to the Authors Hall of Fame).

5. December 21 - Holiday gathering from 1 p.m. to ???  (yes, I’m the cooking

and bring your spouse/partner). New this year: in addition to our annual wacko gift exchange, please bring a NEW, unwrapped toy or BOOK for any age—baby through teen. AuthorYOU will support the Chris Alexander Annual Toy Drive for Denver’s Children's Hospital. Member MaryJo Wagner serves as our "ELF" representative and will arrange delivery.

The NOVEMBER Saturday AuthorYOU Salon will be held on Saturday, November 9th – join me at my home—we call it Casa Quatar! All start at 8.30 am —we’ve moved the time up by popular demand!

The AuthorYOU Salons
if you are in Colorado—come for coffee or tea … it’s on me.It’s a perfect way to start your Saturday for author savvy and know-how.

Details HERE.

Want Tips for Authoring and Publishing? This week on our podcast: AuthorU-Your Guide to Book Publishing, it’s all about writing the memoir that people will care about. Last week was all about recognizing and publicity tips. This week, I share a variety of tips, tricks and tools to propel your book marketing.

JOIN the new AuthorYOU …

If you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?

JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Author Tools – Discover Heepsy
Another search engine that has a slew of advanced filters for slithers. You can discover influencers based on their social media channels, locations, even the number of followers. There is info about the engagement rate, even a cost for possible collaboration. There’s a free and a fee plan ($29 a month). Check it out at:

JANUARY 2020 …

will be about children’s books.

Yes, for those who write them as their main genre. What about the Fiction and Nonfiction authors … is it possible to convert yours for the kids? Yes, yes, it is. Lisa Reinicke will lead a fun and how-to in the first program of the month. The site will be the Smokey Hill Library in Aurora. January 4th at 9 am. Coffee will be ready. Details will be posted on the website soon. As Lisa says, "Heck yes, you can write for children!"

All New Webinars for November and December coming …
November 7th  Noon Mountain time

Audiobooks are booming in popularity, and they're only growing.
With so many people craving audiobooks these days, if you're not providing them, you could be losing out on extra royalties every month. 
The cool thing is, unlike eBooks, it's not overly crowded so you stand a much better chance of having your books be seen and sold there.

I'm doing a free webinar training with Derek Doepker on how you can start profiting with audiobooks.

You can join us on Thursday, November 7th here: 
He'll answer all your questions about whether it's best to do it yourself or outsource.

Even if you live outside the US and UK (ACX distribution territories) you can still us ACX and another resource with some special secrets he'll share.

On this webinar you'll discover:

-  How audiobooks are generating hundreds to thousands of extra dollars in royalties for some self-published authors on auto-pilot.

-  How you can produce audiobooks on any budget and distribute them from anywhere in the world.

-  The critical facts you have to consider before deciding whether to outsource or produce your own audiobooks that could save you thousands of dollars.

-  Where to hire professional audiobook narrators if you wish to outsource.

-  The exact microphone, software, and equipment you need to produce limitless top-quality audiobooks on a shoestring budget.
ü  Your audiobook questions answered personally.

Date: Thursday, Nov 5th at Noon  Mountain time.


Creating Your Book Launch – an Author YOU No Pitch, Just Info Webinar

Tuesday, Nov 12 at NOON Mountain time

Oh boy … It’s happening… your book has arrived, and your readers want to know. It’s grand news … but what do you do to kick it off? To bring attention? How do you shout it out? What?

-Should you create an "event"?
-Should you do a social media campaign?
-Should you have a party?
-Should you do press releases?
-Should you do ….?

In this fast hour, The Book Shepherd™ Judith Briles will take you through ideas, options, and actions to kickstart the launching of your book (or relaunching)
When: Tuesday, November 12 at Noon Mountain time
Where: anywhere your computer is connected to the internet

Register here:

The Perfect Book Marketing Gift Awaits You …
December 5th at Noon Mountain time

Have you ever wondered ...

·  How can I focus on writing and publishing instead of constantly promoting my books?

· How can I get consistent sales of full priced books instead of just short-term spikes during promotions?

· How can my book stand out when there are SO many competing books on Amazon and it feels like pulling teeth to get sales?

· How do I get reviews and build my audience FAST if I'm starting from scratch?

· Where can I outsource the work I don't want to do?

Note: If you want 1,001 ways to market your book, this isn't for you.
If you want to 80/20 concepts, the 20% that leads to 80% of your results ... then you'll need to check out this free live training called Automatic Book Sales System we're doing Thursday, December 5th at NOON Mountain time.

Register here:

In this training you'll discover:

-  The most powerful form of auto-pilot book promotion to sell full priced books consistently – this has led to over $3,505 in EXTRA book sales in less than 8 weeks!

-  The 3 biggest marketing mistakes authors make that sabotage their success … and how to fix them.

-  How to get reviews and build your audience even if you’re starting completely from scratch with no following.
  And more!

Join us by registering now—it’s the perfect gift, just for you and your book.

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

Throughout October, I will be doing individual podcasts on publishing, dealing with rogue publishers and publishing predators, book marketing, and publicity.

November 7 Podcasting, Part I – Kelly Glover

November 14 Podcasting, Part II – Kelly Glover

November 21Pinterest, Part I – Heather Delaccio

November 28Pinterest, Part II – Heather Delaccio

December 1 Social Media Forward for 2020 – Aimee Ravichandran

Questions of the Week:

Question: : Should I start a podcast?

Answer: Last week, we did a program of the what, when, why, where, and how of creating a podcast. The "who" is you. Podcasting should start with branding—yours and it. You don’t want to experience pod fade, meaning you start and drop out. Like those who start a blog and then dribble addition blogs, eventually stopping. The value of podcasting is enormous—including that over 80% of listeners LISTEN to the entire program—be it 15 minutes or an hour. Think of the influence you can have? If you will do the homework you need for the setup, make the commitment, then my response is, just do it.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Discover Can A Puppy Adopt A Stray Kitten?

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign