Book Marketing and Publishing Tips for Authors–

eZine Issue #178 – June 2, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover Unbounce for your Opt-In Notice

2. AuthorYOU VIP Member Benefit … Meet Kelsey Owens

3. AuthorYOU First Saturday in June- John Kremer Unplugged plus Book Marketing

4. Dr. Judith Briles’ Unplugged Experiences … Speaking Unplugged in   June … Live and in Person!

5. AuthorYOU Salons … June through December IN-PERSON and ONLINE

    6. Create an Amazon Bestseller Campaign in July is open for registration

    7. Hot podcasts for June… Add to your calendar and listen
8. Question of the Week … What happens when the unexpected drops in?

9. Book Shepherd “Fun” of the Week … Magpie brings his friends to play

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Yikes ... the Tattered Cover has flaked out on the Saturday morning program that has been scheduled for three months... BAD for them. But here's the GOOD for us: the awesome, outrageous book marketing guru John Kremer will jump into the HOT SEAT with the AuthorYOU community. He's got lots to share ... never at a loss for words or book related ideas. This Saturday will be a not to miss morning.
What if … a 100 bags of mulch are delivered to your house? That’s what happened over Memorial Day weekend … and an old kid’s ditty rang through my head … the one that we would sing on the bus to one of my second through fourth grade school ventures. The one that started with “100 bottles of beer on the way; 100 bottles of beer. Take one down and pass it around, 99 bottles of beer on the wall.” The countdown continued until zero was hit and “alone at last …” was shouted out by all … before we someone started up a new group sing.
As I starting moving bag after bag, flowing through my head, then I started humming …

100 bags of mulch on the ground … 100 bags of mulch.

Break one open and spread it around …

99 bags of mulch on the ground …

The garden is in—dill, Italian parsley, cilantro, basil added. Plus some mint for summer tea. The squashes are growing, round cucumbers happy with the rain, tomatoes in full sun and I’m seeing hints of green beans and snow pea seedlings. One of my favorites—a peony plant has sprouted 40—I counted them yesterday morning—promising buds—it will be glorious as they start their grand opening within the next two weeks. And the corner iris are rising their heads. C’mon sun and do your thing!

Love it when awesome authors turn up their awesomeness meter. Flavour with Benefits-France authors Cathy Connolly and Charley Best have connected with a winery to carry their newly released book at the Roost Winery in Clarksburg, Ontario Canada. Huge bravos and shout out to Cathy who has created a following of over 13,000 on her Instagram account.
I’ve scheduled the remainder of 2021 AuthorYOUSalons on the website. We will experiment … a combo of IN-PERSON and using a monitor for the ONLINE Zoom authors. For the IN-PERSON ... you must be fully vaccinated—no exceptions. We will also bring it in via ZOOM. IN-PERSON attendees ... bring new socks for my Sock Ambassador support plus a healthy snack to share. It’s your entry ticket.

And, I’m sticking my neck out and building the calendar through the end of the year. Summer BBQ -August 7th, Author Tea is on it - October 30th, Holiday Celebration-December 4th. Plus more. For all live and in-person events—the rule is you have been vaccinated.
LAST CHANCE to SAVE $$$$$$$ is today. Speaking of speaking, the early bird registration is “live” for my IN PERSON Speaking Unplugged slated for June 25-26 here in the beautiful city of Denver. No snow. Sunshine. Learning to sell and pitching your book without traditional in your face pitching. Making money. Having fun.
And, it’s a go … Go … GO … come join me live (as in “in-person”)  in Denver June 25-26 for my two-day Speaking Unplugged event. You must have had your COVID vaccine. Space is very limited—Price will transition at midnight tonight—only 3 spots available. Details below. You coming?

And... watch for announcements about the Colorado Authors’ Hall of Fame. After mega hours with the Nominating Committee members since mid-March, the list was narrowed down and the 2021 Inductees identified. We are enormously excited … I think you will be when they are formally announced, too. Put September 18th on your calendars.

That’s my week … how’s yours? And, please share your news.

Have you ever explored the network website where I store all my podcasts? Holy Moly … over 7 million downloads of various podcasts already. Fun watching the download numbers—something that I look at each morning with my hot mug of tea.
Last week, it was all about taking a deep dive into building collaborative author strategies and relationships with Philippa Burgess. This week, I’m exploring the power of speaking and where to start.

You can select which podcast is for you from over 350 shows and 7,000,000 total downloads since the show started … the latest will always be posted on top of the show page: it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. June 3 – Podcast, How to Maximize an Amazon Bestseller Campaign

2. June 5 – First Saturday AuthorYOU program ONLINE – John Kremer Unplugged plus Book Marketing

3. June 10 - Podcast, The New World of Hybrid Speaking

4. June 12 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

5. June 25-26 - Speaking Unplugged IN PERSON … Denver

6. July 7, 14, 21, 28 – Create an Amazon Bestseller

7. July 10 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

8. August 7 – AuthorYOU Summer BBQ … Judith’s home

9. August 14 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

10. September 4 – First Saturday AuthorYOU program

11. September 11 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

12. September 18 – Authors Hall of Fame Induction

13. October 4 – First Saturday AuthorYOU program

14. October 11 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

15. October 30 – Author Fall Book Tea

16. November 6 – First Saturday AuthorYOU program

17. November 13 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

18. November 19-20 – Social Media Unplugged

19. December 4 – AuthorYOU Holiday Celebration starting at 3 pm

AuthorYOU members the June second Saturday AuthorYOU Salons of the year is slated for June 12th WILL BE VIRTUAL, Zoom online. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … you bring questions … ands get answers.

Held via Zoom, a special email blast will be sent to AuthorYOU members … it’s a day-by-day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in June —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? During the month of June, I will be hosting and the solo expert on a variety of topics on our monthly podcast. This week, I lead with Speaking strategies.

Author Tools … Discover Unbounce to Grab Followers
for a high converting marketing campaigns

I’m a HUGE supporter of having a “lead magnet / opt-in” on the Home page of your website. Here’s a nifty tool to convert your landing pages into a sales machine—meaning visitors sign up for whatever you are offering.
Unbounce may be the magnet you are looking for. It goes beyond your website and offers a way to produce a landing pages that attracts customers. The software includes over 100 drag and drop templates to choose from without having to know any coding—my fave part. There’s a free 14-day trial … then a monthly fee.

Meet Kelsey Owens
KAOS Studio
Kelsey Owens
(303) 912-1702

Services: Web Design, Graphical Content, Photo Editing, Logos & Branding, Social Media Campaigns & Content, Book Design. I’m here to help you build a strong visual identity for your brand. Whatever your needs are, KAOS Studio brings order to your chaos.

John Kremer Unplugged plus Book Marketing
June 5, 2021 – Get registered

Authoring and publishing a book is a major event. And accomplishment. you know what steps to take in engaging any bookseller … what specific questions you should ask … plus what exactly you should be giving one about you and your book?

It’s an OPEN opportunity have book marketing consultant John Kremer for 90 minutes of info … info and consulting time that would cost you individually in excess of $1,000.

John has a checklist of items that he will go over that represent what’s hot in the book marketing arena … PLUS … he will be open until we shut down for a give and takeaway with publishing and book marketing questions that you ask.

An unexpected to treat for this first Saturday of June.

WHEN: Saturday, June 5
TIME: 9 am Mountain
WHERE: Your computer via Zoom
COST: $25 members, $35 nonmembers. Prices increase $10 on Tuesday, June 2

Register for Unplugged Experiences Now! Speaking in JUNE in Denver-Live …
Early Bird ENDS in 5 Days
Speaking Unplugged Sessions in 2021:
June 25-26
Register for Early Bird
All attendees must have had COVID vaccine.
ONLY 3 SPOTS available
Would you like to know-how powerful you, your book, and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends, and financial success?

You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated more than $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …

           June 25-26 will change your authoring life in Denver, CO

Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.

Reserve Your Spot NOW
for 2 Colorful Brain-Jammed Days, including meals.

Details on site under “Experiences”

AuthorYOU Salons … register through August online only

FORWARD … Salons are a Free benefit for VIP AuthorYOU members.

If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register and getting notices/reminders forward:

Create an Amazon Bestseller Campaign in May is SOLD OUT. The July 2021 … for Your bestseller course in 4 weeks – Starts Wednesday, July 7th

Only 6 spots available

If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates: WEDNESDAYs at 4 pm MT for each 90-minute session:
July 7, 14, 21, 28


PS … there are special rates for Alumni for repeats for the next campaign.

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

JUNE 3  How Speaking Can Morph Your Book Sales  Judith Briles

JUNE 10 Why an Amazon Bestseller Campaign is a GO Judith Briles

JUNE 17 Crowdfunding 101 – Tips & Strategies Judith Briles

JUNE 24  Tips & Strategies for Blogging Power Judith Briles

Questions of the Week:

Question: What happens when the unexpected drops in?

Answer: If it’s bad or uncomfortable … and outside of death or dismemberment … you need to wing it. The unexpected happens to everyone. Start with taking a deep breath. Ask yourself—What’s the most awful thing that can happen now? You may need to ask for help. You may need to say something—even outrageous to relieve the pressure … for yourself … for others who may be there. You may need to say, “I’m sorry this has happened.” You may need to do nothing. You may need to just walk away.

If it’s one of those “happy” unexpected … welcome it; embrace it; enjoy it; share it with others.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Woman Gives Toys to a Wild Magpie — and He Invites His Friends Over to Play:

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.


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