Book Marketing and Publishing Tips for Authors–

eZine Issue #63 March 20, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   April First Saturday meetings … it’s a social media blitz

2.   Your Website Tabs … what’s on yours?

3.   Nominate an Author … discover the Colorado Authors Hall of Fame

4.   Author Tools … Amazon shortener

5.   Webinars Scheduled … March and April

6.   Hot podcasts for March… 4 to put on your calendar (always archived)

7.   Question of the Week … where do I start marketing my books?

     8. Book Shepherd "Fun" of the Week … wow – tiny dog has        wheels!

This Week Under The Book Shepherd’s Roof:
Hello and Good Publishing Day to YOU.

This past weekend kicked off with a special webinar I did for Florida Writers: Marketing for Newbies. I’ll set this up as a webinar for all—it’s a fast hour. Watch for the date. It will surface in April.

Saturday afternoon found several of the AuthorYOU community meetings greeting and selling books to visitors to the Arvada Book Festival.

And What a fun, fun, FUN St. Patrick’s Day brunch John and I had with friends. Over delicious food and cranmosas, we ate and talked and ate and talked at YaYas, a wonderful restaurant in the Denver Tech area. I had bid on a champagne brunch for four at the AuthorYOU Extravaganza and was the happy, happy winner. And so were our friends!

My weekend was buried in the re-writes for the workbook that will be used this weekend at the Speaking Unplugged two-day event. Always tweaking, I’ve added three new modules. Looking forward to being with 25—coming from California, Mexico, Missouri, Arizona, and Colorado, of course.

And DRUM ROLL … the Colorado Authors’ Hall of Fame is official and live. You all got an eblast on it. We are now posting social media. Go to the site and NOMINATE an author—living or passed—who has a body of work that has made its mark on readers, on society, on the workplace.

Spring has "sprung" on the calendar officially today. I can hardly wait!

And, how was your week and what are you planning as you go forward?

JOIN the new AuthorYOU …

If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately.

If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately. The online NO PITCH one-hour only webinar that focused on new strategies for the New Year yesterday got "fantastic" feedback. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?

JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

for AuthorYOU monthly meeting

April 6th  

Social Media … Do you Love It … or, Do You Hate?

Either way, you need to live with it!

Social media has flipped the way people interact; connect; find resources … and market and sell books.

This "intense" workshop for authors will reveal:

• Ways to know what your true Target Market is and where they hang out
• How to Create a Social Media Strategy for today’s fans
• A myriad of ways to leverage LinkedIn Contracts
• What the science of Facebook Marketing of all about
• How to gain mega Instagram followers
• What Tools you need to connect the Dots And bring sanity to your online life!

Get registered NOW … It’s $22 for AuthorYOU members and $30 for nonmembers. Prices will increase $10 on March 29th.

Register here

Your Website Tab
Within your website, you should have a dedicated TAB for Speaking and/or Consulting. In no specific order, your Speaking section should have these items:

As the Speaker …

About YOU—what brings you to the topic; your style of presenting.

Presentations—identify TITLE and if for workshop or keynote as well as take-aways/benefits for the participants.

Calendar—identify STATE, maybe the group or if it’s private or public.

Kudos—get from both meetings planners and audience members.

One-Sheet—create one that can easily be printed out. Visually attractive—it’s a synopsis of kudos, contact, a few talk titles, and why you.

Photos—both for programs and action of your speaking action.

Fun Facts
—personalizes you … also can be placed on your ABOUT tab

For Meeting Planners …

—customize for group or industry.

Special Needs—includes Setup, travel needs; or items not included in Contract.

Pre-questionnaire—delivers the stats of the potential attendees.

Contact—include contact information: phone, email.

So … what’s in your website wallet?

Discover the Colorado Authors’ Hall of Fame. Just launched, it’s ready to celebrate and honor the legacy of authors connected with Colorado.

What authors, you might say or think? And how do they need to be
connected? Good questions, here’s how:

· Authors who have been born in Colorado;
· Authors who lived at one time in Colorado;
· Authors who came and come to Colorado as a muse and backdrop to create work;
·  Authors who write about Colorado; and
·  Authors who use Colorado locations as props within their work.

Yes,  authors who have made a difference to millions of readers with revelations, insights, solutions, and amazing storytelling. The Hall wants to ensure that their insight and visionary achievements will not be forgotten.

Effective this month, The Colorado Authors’ Hall of Fame is officially ALIVE via its website. Nominations are now OPEN for the first class of Inductees during the summer of 2019. All genres welcome!

The mission of the Hall is to: honor and promote the works of outstanding published authors from all genres and generations to ensure their legacies will not be lost.

The Colorado Authors’ Hall of Fame is dedicated to recognizing and preserving the history about the accomplishments of past and present authors who have created and published books. Both historical and contemporary authors who have shared their words of wisdom, encouragement, and entertainment are celebrated.

Explore our website:
Nominate an Author Who Has Made a Difference

· Support the Hall by shouting out to others who love "words" and "books." 
· Support it by nominating candidates for the 2019 Induction.
· Support it by attending the bi-annual Induction ceremony;
· Support it by telling others across Colorado.

We will start a funding program as the year progresses. A HUGE thank you to Nick Zelinger for designing our logo and to Michelle Renee for creating our website.

Author Tools
I love gizmos and gadgets and discovering new tools for we authors. Here’s two for this week: Heepsy and Pinterest
Would you like to have a shortened Amazon link to your book a page using an Amazon shortener: Here’s a trick to get your Amazon Links manageable.
Use this format: number or the 10-digit ISBN 

You will find the ASIN and the 10-digit on the "details" section of your author book page                      

Webinars to come …
Within 5 Minutes, Make other authors envious of your book images!

DATE: Tuesday, April 2 –   4 MDT , 6 Eastern – get ready for awesome—and I mean awesome – mock up images mockup choice of photos and book covers. It will only go for one hour, including questions.

Within 5 Minutes, Make other authors envious of your book images … and more!

Have you ever been envious of authors with fantastic images of their books? Well, the truth is, you probably should be. And there is absolutely no reason why you have to be in that position!

Major studies and truckloads of book sales data has proven time and time again that the better your book looks to potential readers … the more prone they are to buy it.

My guest is CJ McDaniel for April’s webinar. We are going to demo and "no-brainer" tool that requires no software downloading and no work on your side. It’s simply a copy and pastes to soar your image success. Love it!
And we are going to give you a portal to do a few at zip cost

See you on April 2nd. We will select a few of the live registrants and "play" with their book covers during the webinar so you can see the morphing in seconds in front of your eyes.

Register NOW:


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the "On the Air" image on the Home page—wait for it to upload. Or (click on the Resources tab).
· Printing Ahas and Strategies with Sandy Gould
· Legal Potholes and Insights with Helen Sedwick
· Book Designing with Nick Zelinger
· Photography Pop with Andrew Darlow
Questions of the Week:

Question: Where do I start marketing my book?

Answer: On your website. It starts there—yes there is Amazon and social media. But let’s look at an essential: your website. It’s your global business card. The portal that displays who you are; what drives you; how to connect with you; your insights; and yes, about your book. Start there. Get it set up early on, before your book. Move from being "green" to knowledgeable in adding new material on a regular basis. My two bits.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect.  

Check out the Tiniest Puppy that Loves to Race Around On His Wheels:  

Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

wait, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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