Book Marketing and Publishing Tips for Authors–

eZine Issue #92 October 9, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1. Author Tools … include a second phone line on the same phone

2. November Program … Writing Pearls and Podcasting

     3.  Unplugged … Book Marketing is popping in 10 days

     4.  Hot podcasts for OCTOBER … 5 to put on your calendar

     5.  All New Webinar … TODAY … Create a bestseller for both
     new and old books PLUS book reviews

    6. Question of the Week …

    7. Book Shepherd "Fun" of the Week … hitch hiking monkey

This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to YOU.

On Sunday, I tested out components for the all-new Book Marketing Unplugged … and what a HUGE success it was for the packed room of attendees in Houston, Texas. This was a "roll your sleeves up" … "boot the laptops up" … "connect with the internet" … because it was a totally I show; I demo, and ALL the participants did it. No questions were left unanswered. All came away with over two dozen easy peasy ways to make their book marketing move forward.

It was informative. It was fun. And all walked away with not homework—it was done in session. How cool is that?

And that’s what will be happening in just 10 days when I roll out the Book Marketing Unplugged event here in Denver at the Inverness. 

Looking forward to seeing my local authors this Saturday—it’s my Salons and they start at 8.30 a.m. Coffee will be ready.

And, last weekend delivered Pinterest to a high boil using the slow cooker method. Perfect for all the posters you create; your blogs you write; to drawing people to your website. Heather Delaccio wove attendees in a variety of advanced strategies for Pinterest success. Huge thanks to Heather for expertise and guidance. And the take away: yes, it is work. If you don’t want to do it, hire someone to do it for you.


The October Saturday AuthorYOU Salon will be held on Saturday, October 12th – join me at my home—we call it Casa Quatar! All start at 8.30 am —we’ve moved the time up by popular demand!

The AuthorYOU Salons
if you are in Colorado—come for coffee or tea … it’s on me. It’s a perfect way to start your Saturday for author savvy and know-how.

Details HERE.

Want Tips for Authoring and Publishing? This week on our podcast: AuthorU-Your Guide to Book Publishing, it’s all about writing the memoir that people will care about. It is all about saving money, avoiding mistakes on your marketing strategy.
Book Marketing Unplugged! Rolls out in just 10 days. 2 spots left … is one yours?

· Do you want to morph your author and book life?

· Do you want viable marketing strategies that work, ones that you don’t need a PhD to understand NOR do you need big bucks to use?

· Do you want to sell books?

IF YES, join me in June for two fun and deep-diving days at my annual Book Publishing Unplugged event. The dates are October 18-19. The Hotel is the Hilton Inverness (nice!). October is beautiful in Denver and our classroom overlooks a small pond and golf course where you will be able to view the changing colors. Perfecto for learning, a bit of escape and spending two days with me. Space is always limited. Always new info—come! Details below.

The power of the "in-person" connecting with other authors is stratospheric. The support. The insights. The ahas that can just pop up and out.

Another heavy-duty writing week for me on a variety of projects. Plus, the prepping and execution of TWO big events this month.

JOIN the new AuthorYOU …

If you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?

JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Author Tools – Discover Sideline
Sideline gives you a 2nd number with all the communication tools you need to start, work, and grow your presence and business. One line is personal. The other for business. And all on your one phone. How cool is that? You can share the number with others on your team, even text. There is a free 7-day trial them $9.99 monthly forward. Details here:

November Program … it’s combo program Podcasting and Writing Pearls on November 2
Judith Briles and Mara Purl will join forces … to provide a variety of writing tips to move you into the new year with new ideas, new tips on completing your "next" work PLUS entering the wide world of podcasting. Is it time for you to get in front of the mic and share your wisdom and expertise? How about your awesome storytelling or interviewing of others?
Everything You Need to Know About Podcasting!

• What is a Podcast?
• Should you start a podcasts?
• Should you record it yourself?
• Can you record in your home office?
• Are podcasts only for non-fiction authors?
• Can fiction be podcast?
• Can a serial story become a podcasts?

Join us for a breakthrough seminar Saturday, November 2nd, 2019

Details and registration here:

The Book Marketing Unplugged …and don’t miss this!

Only 2 Spots left!

Get ready to USE OVER 25 tools to rock ‘n roll your book marketing success in 10 days!

So … let’s talk about YOUR book … what about marketing yours? Do you have a problem? Are you doing cartwheels with your sales? If not, start asking:

· There are people who would benefit from your book, and you aren’t connecting with them.

·  There are people who are interested in your topic or your genre and you haven’t reached out via social media to connect.

· There are people within social media that are interested in your topic and who aren’t engaging with you.

· There is a change you are focusing on that relates to the premise of your book … and others "don’t get it."

·  You are having difficulty persuading book buyers or your target market to buy your book.

· Your ideal/target market doesn’t connect with your reasoning, rationale, solutions, or storyline within your book.

· Your social media and email contacts are less than 1,000.

· You have engaged the "BB" gun approach to marketing—just aim anywhere; push it out to anyone at any time.

Do any of the above sounds like you? If yes, you have a marketing problem.

Solution: Attend and participate in the first annual The Book Shepherd’s Book Marketing Unplugged. Successful authors have learned and practice: if my book marketing success is to be … it’s up to me. Join Judith Briles for Book Marketing Unplugged this fall. It’s a two-day intensive with just Judith. And YES, there will be hot seats for each participant.

Date: October 18-19

Site: HILTON DENVER INVERNESS – 200 Inverness Drive West, Englewood, CO 80112


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

Throughout October, I will be doing individual podcasts on publishing, dealing with rogue publishers and publishing predators, book marketing, and publicity.

October 3 Building and Reviving Your Platforms – Judith Briles

October 10 Is there a Publishing Predator in Your Midst?  – Judith Briles

October 17Chicken & Egg –Do You Plan and Implement Your Book Marketing First?  – Judith Briles

October 24Chicken & Egg – Do You Plan and Implement Your Publicity First?  – Judith Briles

October  31 Roundup of My Favorite Tools  – Judith Briles

Bestseller Webinar on October 9th
Want to turn every book you have into a REAL bestseller?

Bet you do. And I’ve got a special webinar popping at NOON Mountain time on Tuesday, October 9th.

Writing a book is an act of passion. It takes time, energy and sacrifice.

You take something real and vibrant from within your soul and you put it on the table for the world to see. And, you become vulnerable.

                         What will people think?
                         What will they say?
                         Will they buy my book?

There is nothing more devastating for authors than to write an amazing book and put in their best effort to launch it… Only to hear the sound of crickets.

Most authors put off thoughts of publishing and marketing until after their masterpiece is written… and that’s totally understandable.

Oh-Oh, that can be a death sentence for your next book.

Here’s my truthiness: most launches succeed or fail long before the book hits the shelves. It’s the pre launch buzz and strategy that make the difference.


Here are just a few of the secrets you will master next week:

-  Harness the PASSION CONUNDRUM: How to turn your passion into the fulcrum that turns your next book into a bestseller.

-  Learn the LIKEABILITY SECRET: The secret to making every visitor FOUR TIMES more likely to buy your book.

-  Beat the LAUNCH HURDLES: How to jump over the accursed book launch hurdle that trips up far too many budding authors.

-  And much, much more!

Get ready to learn exactly where to turn the wrench on your next book launch (or relaunch) and once you know it, it’s going to feel like a breeze!

Questions of the Week:

Question: Are there ways to market my book without spending a fortune?

Answer: In a word, yes. But you have to have the GOYT Factor in play—Get Off Your Tush. There are numerous free tools that you can use in promotion. There are also tools that have a financial cost to them. They will all involve your time to some degree. Some are work-work; many are a little work—lots of fun. Those are the tools I will be using, demoing, and having all attendees us at my Book Marketing Unplugged event this month. Be there.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. It’s a lazy money who hitchhikes on her pal, the pooch

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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