Book Marketing and Publishing Tips for Authors–

eZine Issue #126 – June 4, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover  BookFunnel

2. AuthorYOU VIP Member Benefit … Meet John Maling, Indexing

3. June Monthly Meeting … Getting Computer Organized

4. New Webinar …  Hey Authors: Create a Workbook that POPS

5. Speaking Unplugged is Deferred to September!

6. Hot podcasts for JUNE … Add to your calendar and listen/learn

7. Question of the Week … Should I use a Nom de Plume as my writing name?

     8. Book Shepherd “Fun” of the Week … The Fox and the Hound

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …

Love the mask imagination that I see everywhere. Last week, my daughter Shelley “took orders”—23 designs to choose from … we all stepped up to order our favorites. I now have 7 that get rotated. Plain black … are you kidding… express our personality … have some fun … and stay safe. My two bits. Love the one: Do you read? Read my book! And the one that simply says: Read my book! Onward all.

As May closed in podcast land, the AuthorU—Your Guide to Book Publishing kissed the big 200—

200,037 downloads bubbled up this past month. That is a wowsa!

This was a week where two more books were finished, and back cover copy created. Congrats to Kim Curtis for Retirement Secrets and J C Childers for What Are You Going to Do the Rest of Your Life?  With COVID-19, each required last-minute adds.

I’ve been buried working with writing projects for clients and doing multiple interviews for a new book that I’m cowriting for a client. Little did I know that I would become a deep learner of all things opioids!

Oh my … bunnies are cute, but they can destroy the garden quickly. It’s my Bunny Blaster (my name for it) to the rescue. When I see them, I pump it up, and aim—a good 30 feet of water is delivered to the rear/side/head and bunnykins moves quickly away—to someone else’s garden. I also use it for the deer—the buggers will eat just about anything too. The first year I moved, they ate two of my new trees. Speaking of trees, the purple robe locusts are one of my favorites. Blooming for the past two weeks, they’ve become “the place to bee” as in bumblebee. Look closely, and you see one.
Fridays Virtual Happy Hour is a wonderful way to end the week (you do know that Friday is typically the end of the WORK week … yes? The password is my first name: Judith—that’s Judith. Many of you email me during the hour asking for the password—I’m not responding … because, I’m not reading emails.

The master link is below. Join us … come with FUN in mind … reveal your latest binge, what’s cooking in the kitchen, an aha, even something unexpected and off-the-way. Be prepared to do a form of kitchen off the stove, out of the refrigerator, or into the pantry writing. Bring your sense of fun and get ready to have some. It starts at 5 pm Mountain time.

Zoom Tales … Virtual Author Happy Hour

FRIDAYs in May until the lockdown is over … 5:00 - 6:00ish PM Mountain Time Join Zoom

Strong Suggestion: copy and save the above link in your calendar to reuse on Fridays for the VAHH … once I’m on … I will not be answering my phone or responding to a text.

Speaking Unplugged dates are now in SEPTEMBER. Details HERE: Treat yourself ... Come … it’s fun and lots of take-aways. Savvy attendees have learned that it’s smart to stay on site at the hotel. The site is the Embassy Suites DTC North. The NEW DATE will be announced next week. Many who were traveling, can’t travel yet from their locations. Alumni participants of previous Unpluggeds always get a deep discount. JOIN me – all my fingers and toes are crossed that the shutdowns will become open doors for events. It will be WONDERFUL to be around people in person. Early bird for this ends at the end of MAY. This will be a GO, if the “lock-in” eases. We will know soon.

Have you ever explored the network website where I store all my podcasts? Over 162,000 authors download episodes during That’s a wowsa for sure! From May 1 to 5, already 26,700 have been downloaded! Here’s a new link to the AuthorU-Your Guide to Book Publishing podcast SHOW page.

This week, Go-Giver Bob Burg joins me for a variety of author and marketing success tips on the AuthorU-Your Guide to Book Publishing podcast. The topic is author success, networking, and marketing. Join me.

You can select which podcast is for you from over 300 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Join me for the Friday Author Happy Hour … and as always, be safe and well.

AND … an ask. Due to the shut-in we all have/are experiencing, a June AuthorYOU program hasn’t been planned. I’m game to make one virtually, which would be calendared for Saturday, June 6th in the AM. It’s a MEMBERS CHOICE time … what says you. What would you like a program on? Email me now …

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. June 5, 12, 19, 26 – VAHH – Virtual Author Happy Hour

2. June 6 – AuthorYOU Zoom monthly meeting. The topic: Get your COMPUTER Organized for your book and promotion

3. June 13 – AuthorYOU Salons-free for AuthorYOU members only

4. June 16 – Webinar- Hey Authors: Create a Workbook that POPS

5. September – Speaking Unplugged –LIVE in Denver

AuthorYOU members … the JUNE second Saturday AuthorYOU Salons of the year is slated for June 9th WILL BE either live in my home or virtual—it depends on the status of where Colorado is on “Stay home”. It starts at 8.30 a.m., ending at 11.30 a.m.

If virtual, it’s on Zoom—I will post the link the Wednesday before to copy and click on in your browers. Accept the audio on computer and when in, in the lower left of the dashboard at the bottom CLICK on the camera so that you are not blocked. A separate email has been sent to all AuthorYOU members with the link—just do a copy/paste and you will be on Zoom. If in Casa Quatar, I will post the address as we get closer to the date. BRING YOUR QUESTIONS>

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program.

Want Tips for Authoring and Publishing? This week, Go-Giver Bob Burg joins me for a variety of author and marketing success tips on the AuthorU-Your Guide to Book Publishing podcast. The topic is author success, networking, and marketing. Join me.

JOIN the new AuthorYOU …

Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—



BookFunnel is a great way to deliver eBooks to readers. You can deliver freebies through its blog plus your author website as well. It has a download that it offers readers. Readers can follow the easy-peasy instructions and the book you’ve sent them will … Tadah … appear in their e-reader.  Another tip: if you are out for reviews, this is a resource to deliver ARCs (advanced reader copies) to reviewers and for sending one-time eBook gifts to others on your list. Very cool.  Pricing starts at $20 (this is where I would start). 
AuthorYOU VIP Member Benefit... Meet John Maling, Indexing
John Maling

Phone: 303-885-4460

Services: Indexing for Nonfiction books … John Maling is both a multi-award winning author in his own right plus an award-winning editor. If your book is nonfiction and you want it to be ordered by a library for availability, you need an Index. It’s the secret sauce.

AuthorYOU June online monthly meeting
June 6 from 10 to NOON MT

Get your COMPUTER Organized for your book and promotion
AuthorYOU's monthly program is all about being Overloaded and Overwhelmed. A common feeling and experience most authors feel as they set out on the author and publishing journey. In AuthorYOU's monthly online meeting (until we can meet in person), you will get organization tips for both your writing space, setting up folders and files on your computer, capturing your ideas, and creating a business.

Hooray ... it's a perfect way to kick off the summer! Your Computer will be happy … your book or project will be happy … and you will be doing the happy dance.



NEW Webinar

Workbook Wealth
Create a Workbook that Pops Tuesday, June 16 at 4 pm MT

Calling all authors … especially Nonfiction. Is there a Workbook in your midst? Have you thought about taking your sage advice within the covers of your books and creating a WORKBOOK? One that you can sell as a new product?

Why not create one … or several?

Get ready to receive oodles tips and strategies next week. It’s ideal for the established author, coach … anyone who has advice that can be turned into a new product … and did you know that WORKBOOKs sell for more per unit than a book? Now you do.

Get registered and learn the how-tos on the 16th.
Register now:

Want to Sell Oodles of Books? New date!
Join me in Colorado for my 4th Speaking Unplugged slated now for September—– it’s all about creating the Cash Cow 2-Step!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?

Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?

If that’s a YES, get yourself to Denver and show up for the 4th annual Speaking Unplugged bootcamp next month. You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

June 4  Author and Book Selling Success Bob Burg

June 11 Author Success -Websites, Gadgets &More Steven Sanchez

June 18 Instagram Pop & Power Debra Jason

June 25 The Future for Authors – Dan Burrus, futurist

Questions of the Week:

Question: Should I use a Nom de Plume as my writing name?

Answer: In a word: NO … unless you need to be hidden. Otherwise, it’s a pain in the tush. You need to develop a new persona. You now have a real you and the fake one. Nom de plumes are pseudonyms. Are you ready to do the work to create it?  Or a different website from what you normally use? How do you plan on being interviewed when you are “in person”?  How do you plan to stay in touch with fans … or build fans? It sounds like fun, but in my experience, most authors wished they hadn’t.   

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Today, the fox and the hound:

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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