Book Marketing and Publishing Tips for Authors–

eZine Issue
#37 September 19, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.  Deleting the Wannabe Scenario … you lose if you snooze
2.  More great tools that are no-brainers … two Amazon marketing tips
3.  Hot podcasts for the month coming … always a variety
4.  Webinars slated … publishing options & create killer PowerPoints
5.  Question of the Week … Is my title copyrightable?
     6. Book Shepherd "Fun" of the Week … awesome book stores
This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to all of you.

This week started with another plane trip and then heading to the Oregon coast. Gathering with four friends—it was the annual "girls week" to play, explore the location and catch-up. From discovering the amazing marionberry turnovers in the Cannon Beach Bakery; to an off-road glass blower; to marveling at the mystery of Myrtlewood (and why it only grows in Oregon and Jerusalem); to loving the seascapes and sunset (the one below was taken from the deck of the home we stayed at by Glenda Squire); to being delighted to look up from the dinner table in and peering through the window and seeing "whale spray" from more than one whale; to being really disappointed with the Tillamook Cheese new digs.
In between, working on books for clients and dealing with the printing delay challenges caused by the bank closing down of Edward Brothers Malloy that created a flood of books that were immediately in limbo, desperately seeking a new printer.

Tomorrow, I head to Anchorage, Alaska to keynote the Alaska Writers Conference.

The annual Author Tea is slated for Saturday, October 27th. From 1 to 4. It’s a freebie for attendees. If you are an author and you want to be a "participant" and have your book offered, you need to do "the Ask"—email or call me. Always fun. And, always, lots of book sales. Will you be part of this year’s event? See info on my Events page.

Make sure you get signed up for the Speaking Unplugged event in November. Details on under the Events tab.

And remember anyone who bought my book, How to Create a $1,000,000 Speech, email me. I’ll send you the Word document of the contract featured in Chapter 14 … so you can make it "your own."

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd.

For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group. Here's the deal ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:

I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

See you next Monday ... bring your questions. OR email them to me at before 11 AM Mountain Time and I will answer when I'm live. We skip the 10th (I’m on a plane and it would be a tad difficult to do). Otherwise—every Monday forward to the end of the year.

So cool … we are closing out our annual cruise slated for next January. Check out what the faculty has in store with you … here’s a video of 30 hot tips to fast forward your author career and book marketing:

Go for it …

MEET me when I’m on the road. Anchorage, Alaska is next on my list this month; a private writing retreat in Ft. Lauderdale in early October and then at the end of the month, the Florida authors in Altamonte Springs, Florida October 18-20. a busy fall coming. And I look forward to being with the Nebraska Writers Guild and the Palm Springs Writers Guild who have already booked me for keynoting their conferences next year.

You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Author Friendly Fridays are fun, sharing and a dynamic closed group. … You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Skype.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up for September and October. Details below.

AND … How’s your week going?

Deleting the Wannabe Author Scenario … If You Snooze, You Lose!
Are you a snoozer? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a fantastic goal for the end of the year and the beginning of next. Have you been snoozing where it comes to your book? Maybe this is the day, the week, the month, the year when your book becomes a successor the new one is no longer in your dreams or chatter … it becomes a reality.

Moving from wannabe author to the real thing is totally possible this coming year. Moving from wannabe speaker to the real thing is totally possible this coming year. Moving from wannabe anything to the real thing is totally possible this coming year.

Is there a book in you (or another one)?
Most think there is. And most don’t get them out. You could have the makings of a fantastic novel, a creative young adult series, and exquisitely illustrated young children’s stories. Cookbooks, health, space, romance, intrigue, how-to or business book may be lurking in your creative closet.

You just may be able to take your career to a whole new level with the creation of a book. Adding to your professional credentials, if done right, could position you as the expert in a specific field. A book could talk you to a whole new level, a different type of professional business card. Amazing doors can open with book in hand.

Many wannabe authors, speakers, or whatever, practice the art of one for the money, two for the show, three to get ready, three to get ready, three to get ready … and they never go. They keep reaching for one more thing; one more piece of information; another interview; another who knows what. Sometimes, it’s just another excuse. Their book never gets written, much less published. Their quest for the perfect book has become the enemy of creating a good book, even a great book.

Perfection and Procrastination go hand-in-hand. Break the bond and move forward today.

Note: Next week's blog has four steps to move forward.

More Great Tools

My kick butt suggestions to goose up Amazon marketing …
Social media is important to your book marketing platform. Here are two tips to support yours.

Get creative in how you show off your book! 25 Creative Ways Authors Use Images for Social Media Marketing

How to use Pinterest to build your email list:

Hot podcasts slated for May - August

· Discover the Power of StoryRocket with Ana Benitez
· What the Hell is Going on with Amazon and Create Space with Amy Collins
· Revising and Repurposing What You’ve Already Done with Anne Janzer 
· Tips for Authors and Writers to Keep the IRS Beast Away with Abby Eisenkraft
Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

September 26th at 5 PM Mountain
Easy Publishing Success: How the right book with the right team will take your business to the next level.

Let’s face it … authors-to-be would LOVE easy publishing success. Wouldn’t you?

We’ve got a short webinar set up to update all on the latest in the publishing route. If you are a Newbie, you want to be here. If you are already published, let’s do a brush up of options. There’s one thing I’ve learned … there is always something new out there.


So … if you are new to publishing, or just want a refresher course … this webinar is for you. You will take away:

• How a book expands your business opportunities – opens up doors and I will show you how it’s done.

• How a book showcases your expertise and authority. You can use the ideas in your book to create a podcast, webinar, or even an online course.

• What is the best option for you to publish your book - self publishing, traditional publishing or Hybrid Publishing - The pros and cons of each.

With me will be Karen Strauss, Founder of Global Hybrid Publishing as your guide--opening up new worlds in publishing that you may not have known were there … or if you did, what they were about.

It all happens on Wednesday, September 26th at 5 Mountain time.

October 24 at 5 MT
Graphics Secrets to Create Eye-Popping PowerPoint Slides

Have you ever been in a presentation and gone blurry because the slides being used are the pits?
Or …

· How many times have you been in an audience and the slides used by the speaker are unreadable?
· How many times have you watched a webinar and the slides are boring?
· How many times have you felt that a presenter’s slides are awful?

If you are like me … the answer is LOTS!

In fact, most slides are mediocre, print is either too small or too much and not engaging.

Not after October’s webinar. We are going to show you how to create eye candy. Slides that connect "brain wise" with your viewers and audiences. Slides that get your point across immediately. Slides that are 21st Century … not yesteryear’s newsprint quality.

Get ready for Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to be here.
· If you are educating your audience and plan on using visuals … you need to be here.
· If you are doing any type of interaction this uses slides and PowerPoint, you need to be here.

It’s all happening on Wednesday, October 24th at 5 PM  Mountain Time it will only go one hour, including questions. Short. To the point. Effective.


Your presenter is Dr. Jaclyn Kostner, a webinar management expert. She’s a best-selling business author with 20+ years of expertise in training people how to design and create engaging eLearning webinars, presentation webinars, and collaborative virtual team meetings for Fortune 500 clients. She has an exceptional understanding of how to make webinars engaging, interactive, and fun for clients worldwide. Jaclyn is a proven leader innovating how humans communicate, collaborate, and connect in the virtual workplace.

Get ready to sizzle. See you there …

Get Ready to Rock You Book Sales with Pinterest and John Kremer's Tip-O-Graphics

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?

Are you doubtful as to whether creating one makes dollars and sense? Are you uncertain as to how to have one made?
Don't miss this opportunity to join the Audiobook Revolution!

Here’s the replay:

You’ll discover:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!

Questions of the Week:

Question: Are titles of books copyrightable?

Answer: Usually, no. The exceptions come in when you’ve created something unique, like the book, Freakonomics. Before you close the door, a short conversation with an intellectual property attorney might be a good idea.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect.
Have you been to any of these awesome bookstores? The 10 Most Famous Bookstores in the World

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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