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Book Marketing and Publishing Tips for Authors
Newsletter Issue #258 – November 23, 2022
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. Author Tips & Tools ... Discover Hootsuite Ads
2. AuthorYOU VIP Member Benefit … Meet Bublish
3. December Holiday Gathering ... December 11th—be
there ... celebrate authors, food and fun—come!
4. AuthorYOU Salons … Posted through February
5. Hot podcasts for November… Add to your calendar and listen
6. Question of the Week … What works in marketing books?
7. Book Shepherd “Fun” of the Week … Vending machine books
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This Week Under The Book Shepherd’s™ Roof
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| Hello and Good Publishing Day to YOU …
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This week is one of the favorites of millions ... Thanksgiving. Gratitude. Thankfulness. Friends. Family. What could be better? Here’s to YOU.
Whew ... the back deck is cleared and the outdoor lights are up and on for the Holidays. This week, it’s the front porch and front yard lights. Then the tree inside ... what else? Who knows what I decide as boxes come down and old friends come out of their storage spots.
What a weekend. The hybrid Speaking Unplugged was fun—loved working with everyone and seeing surprises bubble up for the participants.
In 2023 ... I will be separating all the
Unpluggeds—In-Person only, which will be held in my conference room, and Online only via Zoom or Webex. There will be four, three on them one day and Speaking two days. Dates will be posted before the end of the year. The In-Person ones are limited to 10 participants so that I can coach each participant more. Looking forward to my 2023 Intensives.
On Saturday, one participant shared—Judith, there’s water on the floor in the kitchen. Ugh ... so ugh ... the water heater took a dose-dive and died. Out came the towels, and the sopping
up started. Water turned off and John and I have been without hot water for five days now. Everything crossed, that will change by this weekend.
Since last Thursday, I experimented with a 5-day Amazon bestseller run ... and what a run it was. Since Thursday at 8 am, How to Create Crowdfunding Success for Authors and Writers nailed #1s in thirteen categories through the following Tuesday. https://amzn.to/3gpSW0E Whew!
Starting with posts like this:
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And this happened for 100 hours plus:
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| Our final Barnes & Noble Bookfair happens this Thanksgiving weekend—both Saturday and Sunday. We will be at Southlands in Aurora on Saturday, November 26 and at Colorado Blvd on Sunday, September 27. The stores will be contributing to support the scholarships and upcoming Induction for the Authors Hall of Fame on September 16—put it as a definite MUST-ATTEND evening. Long days. Fun ...
and lots of books will be sold. If in Colorado ... come see us ... support the Authors Hall of Fame.
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One of the authors I’m working with currently is Carol Ann Kates, a fellow foodie ... and what a foodie she is. If you like food ... cooking ... and want a resource for unique and creative recipes, it’s time to discover her website is https://CarolAnnKates.com. Grab her free Mini Holiday Cookbook—perfect for right now. When you do, you will start
getting her weekly blog ... one that I read every week. You are welcome.
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Are you reading the monthly Attitudes at Altitude created by the Authors Hall of Fame? Each month, one of the Inductees writes a revealing essay on –from “how I
did it” to surviving mega years of rejections. Definitely a must-read for inspiration and insights. Read and subscribe here: https://coloradoauthorshalloffame.org/attitudes-newsletter.html
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Don’t miss out on our in-person Holiday gathering next month. It’s always fun. Food is good. A few years ago, we moved it from evenings to afternoons. Works better with winter weather happenings. Details below. Registrations is on the AuthorYOU.org website.
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My November Amazon
Bestseller 4-week session is underway. This afternoon is Week 2 . All sessions are recorded—if you miss one, you will be able to stay caught up. Registrations are open for next year ... the first session will be in FEBRUARY: February 8, 15, 22, March 1. Details are on the Experiences tab on TheBookShepherd.com. Get registered now to participate in the next program.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 150 short videos posted: https://bit.ly/Author-PublishingTips
My podcast guest this week is Jonathan Kirsch, publishing legal expert. Topic lots of legal items PLUS how not to get sued. You want to listen to this
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| And it’s Woof Wednesday ... as an author, I love it that my thoughts, my imagination can take me to places that are sometimes unknown to me ... let when I arrive, I dive in. The adventure awaits.
That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 13 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads. So far this month, 176,000!
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You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. November 2, 9, 23, 30 Amazon Bestseller Campaign Workshop
2. November 26 BN Author Event – Colorado Blvd in Glendale, CO
3. November 27 BN Author Event – Southlands, Aurora, CO
4. December 10 1st Saturday AuthorYOU program – ZOOM
5. December 11 AuthorYOU Holiday party
6. January 7 1st Saturday AuthorYOU program – ZOOM Book Design and Swag
Popapalooza
7. January 14 AuthorYOU Salons –check for IN-PERSON or ONLINE - AuthorYOU members only
8. January 21-28 Publishing at Sea – IN PERSON
9. February 4 1st Saturday AuthorYOU program –
10. February 8, 15, 22, 1 Amazon Bestseller Campaign Workshop
11. February 11 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
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AuthorYOU members … the December second Saturday AuthorYOU Salon is slated for this Saturday, the 10th
and is at the ONLINE time only this month, 7 am to 8.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 2 spot opening in 2023 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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| 1 Author Tools - Discover Hootsuite Ads
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| Get READY to Simplify your AD
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How would you like to close all the browser tabs that you’ve got open and manage your search and social campaigns in one spot? Bet you would. Here’s how: Create and launch campaigns quicker
Easily create and test hundreds of Facebook, Instagram, and Google Ads in minutes. Increase conversions by controlling placement, timing, and targeted audiences.
Collaborate with your team and clients right from Hootsuite Ads
Flipping between clunky documents or tools is so 2007. Approve ads or share feedback, and request or give access to social platforms directly from Hootsuite Ads.
Want more? Explore ad possibilities on the Hootsuite website here: https://hootsuite.com/products/ads
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Kathy Meis
support@bublish.com
www.bublish.com
Save 10% with the Bublish Book Marketing Platform.
Bublish is a publishing technology company that offers cloud-based tools, metrics and resources to equip today’s business-savvy authors for success. An innovative, award-winning platform, Bublish empowers “Authorpreneurs” by providing a complete social marketing and digital publishing solution. Launched at Book Expo America in June of 2012, Bublish is changing the way writers share
their stories and reach their readers. Thousands of authors around the world use Bublish to promote their work and build their brands.
Take advantage of one of the hottest ways to build buzz around your book—it’s Book Bubbles. AuthorU Gold members get a discount from the annual membership. Watch your social media Klout build and visitors finding you. The result: sales. Get 10% off at an AuthorYOU member.
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| 3 DECEMBER Holiday Gathering: December 11th IN PERSON – Get registered
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Ho Ho Ho, Another Year Has Flown By…
It’s time for the Annual AuthorYOU Holiday Party
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Join your fellow authors for fun, laughter, great food, interesting gifts, schmoozing, and networking. No need to cook, Judith will have her chef hat on, and will be providing a buffet late lunch. Of course, there will be plenty of beverages to go around. Previous attendees loved having it earlier in the day—it’s December; it’s Winter Solstice approaching; the daylight is getting shorter; and who knows what the weather will be. Personally, I like being able to see clearly where my feet land in the winter months. AND … bonus … for football devotees—you can still see the
afternoon games. For shoppers—go for it.
Just bring an unmarked gift to exchange in the off-the-wall Wacko Pick and Steal after lunch. If there are two in your party, bring two gifts so that everyone can leave with something. Be creative! The gifts tend to get pretty wild and fun.
Location: Judith and John’s Home: 8122 S Quatar Cir, Aurora, CO 80016
Gifts: We do an exchange–the Wacko Pick and Steal exchange to be exact; please keep your cost value to less than $20—hot items in the past: wine; nifty gadgets from Home Depot and Costco; sports stuff; movie tickets; goofy and
quirky can be fun … please, no rejects from something past.
COST: Members $20 ... $30 per couple
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the
link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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| Hot podcasts slated for September
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You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image
on the Home page—wait for it to upload. Or
www.TheBookShepherd.com (click on the Resources tab).
November 3- 21 Publishing Blunders to Avoid - Judith Briles
November
10- Myth Busting about Hybrid Publishing - Teri Rider
November 17- Schools, Kids, & Book Ideas - Jane Wood
November 24- How to Avoid Getting Sued - Jonathan Kirsch
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| Question of the Week ... Which part of book marketing works?
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Answer: Whatever you do, it will be between 40 and 50 percent. The problem is, few know which will work and which won’t. So … the one guarantee that I can give you is: speaking sells truckloads of books. Start speaking. Learn how to engage and connect with your audiences. Become a storyteller—presentations that are woven with stories—real stories—not jokes that have been repeated a gazillion times. Dig into your past; your childhood; your family; your workplace experiences; something that you observed; news in the media that connects with your topic … you name it, STORIES are everywhere. They enrich every presentation you make.
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.
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