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Book Marketing and Publishing Tips for Authors
Newsletter Issue #302 –
October 11, 2023
Practical Publishing Advice and Guidance for Authors
In this Issue
1. Author Tips & Tools... Discover Google Voice for Backup Phone Line
2. Publishing Help ... Total Printing Systems
3. Author
Holiday Brunch ... Saturday, December 9th
4. Author Autumn Tea ... Come and Enjoy – Saturday in Denver
5. Book Marketing Unplugged ... and Social Media – October 20 and 21
6. Book Marketing ... November Amazon Bestseller
7. AuthorYOU
Salons … Posted through November
8. Hot podcasts for October … Add to your calendar and listen
9. Question of the Week … How do I keep track of my bookkeeping for my book sales?
10. Book Shepherd “Fun” of the Week … puppy story time
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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This afternoon, I will be spending an hour with Colorado Authors Hall of Famer Patricia
Raybon --- who writes about faith during the day and mystery at night. Her mystery series use Colorado as a location and something grim from the past to set the stage.
Join here at 5 pm MT today via the Zoom link:
https://zoom.us/j/96919614794pwd=b3VCZVB6TmQ3b08xeW1rYVlSMkYzZz09
Meeting ID: 969 1961 4794
Passcode: Hall
On Saturday, The Authors’ Autumn Tea be held at the Denver Women’s Press Club at 1325 Logan starting at 1 pm ... oin as for goodies, snacks, and beverages ... and of course books! Come and support local authors—meet them and have a great time.
Next up is Book Marketing and Social Media Unplugged. Friday, October 20 is ONLINE and Saturday, October 21 is IN-PERSON. Details are below. I am purposefully keeping all sessions are 10 in number. It means I get to know you ... your book ... and can deliver immediate how-to ideas that are specific to you. The best. There is one spot open for each session.
There is lots more happening for your consideration. LOTS! The October IN-PERSON workshop on creating and executing a book contest to build followers and influence will be happening On October 7th. The annual Authors’ Autumn Tea
happens on October 14th.
The HOLIDAY Party Question has an answer ... and a date. Put a HOLD on Saturday AM, December 9th. Meet for the Author Holiday Brunch at 10 am. Details below.
The Secret Hamlet is now in the hands of the editor. My co-writer Brian Barnes and I declared the manuscript done yesterday and moved it to the next stage. This will be Book 2 in the Harmonie series ... historical fiction—available before Christmas.
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All Fall Barnes & Noble book signings are filled with authors. November 18 will be in Lakewood. December 2 at Southlands, 10th at Colorado Blvd, and 16th at Boulder
Barnes & Noble.
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Reminder ... the October Author Salons will be ONLINE ONLY on October 14. AuthorYOU members … the October second Saturday AuthorYOU Salon is slated for Saturday, the 14th and is ONLINE ONLY from 7 am to 9 MT.
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The last Amazon Bestseller workshops will be in November. Dates are 1, 8, 15, 22—four consecutive Wednesdays from 4 to 5.30 MT. Space is limited. This is direct coaching from me throughout. If being a bestseller is a goal, this is the time to register to participate. Remember, Alumni participate at half price.
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This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast, is Rudy Shur, publisher of SquareOne Publishers, acquisition editor and author of How to Publish Your NonFiction Book It’s a deep dive into what’s happening in publishing and plenty of avoids...
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. October 11 Author Hall of Fame Happy Hour with Patricia Raybon – ONLINE
2. October 14 Authors Tea – Denver Women’s Press Club, Denver
3. October 14 AuthorYOU Salons –ONLINE ONLY- AuthorYOU members only
4. October 20 Social Media-Marketing Unplugged ONLINE
5. October 21 Social Media – Marketing Unplugged Online and In-Person- Denver
6. November 1, 8, 15, 22 Create an Amazon
Bestseller
7. November 4 Crafts Show at Heritage Eagle Bend Club
8. November 8 Author Hall
of Fame Happy Hour with Jill Tietjen– ONLINE
9. November 11 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
10.
November 18 Barnes & Nobles Lakewood
11. December 2 Barnes & Nobles Southlands
12. December 9 Author Holiday Brunch
13. December 10 Barnes & Nobles Colorado Blvd.
14 December 16 Barnes & Nobles Boulder
15. January 6 AuthorYOU program – Workshop ONLINE—60 Tips in 90 Minutes
16. January 13 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
17. February 2-9 Publishing at Sea Cruise
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AuthorYOU members … the October second Saturday AuthorYOU Salon is slated for Saturday, the 14th, and is ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Discover and USE Google Voice
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How would you like a simple … and FREE … phone line that can be used for your author/publishing business? Google Voice has offered this as an ideal alternative for anyone who doesn’t want to use personal phone numbers to give to “the public” or place on their websites and business cards for many years.
Think of book
marketing and other promos you have planned. You can set up the number you obtain to forward to your mobile or land line. For your mobile, any messages left on the voice mail feature will flow through as a text.
Info: https://voice.google.com/about
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| 2 Meet AuthorYOU VIP Member Benefit … Total Printing Systems
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Meg Souza
National Accounts Manager
Total Printing System
Phone: 618-783-2978
E-mail: meg@tps1.com
Website: www.TPS1.com
Total Printing Systems is committed to pushing technology further, utilizing the strengths of technology and combining those strengths with over 25 years of experience in the book manufacturing industry. The result of this combination of technology and experience has brought Total Printing Systems to the forefront of the digital book manufacturing industry.
Total Printing Systems is the first book manufacturer in the world to install the new Scitex VersaMark digital web press. This exciting new technology allows our company to offer unparalleled flexibility and capacity along with an economical price. The VersaMark has variable cutoff and allows a number of different sizes of web rolls. This flexibility allows us to manufacture just about any trim size with little waste and offer some of the most competitive prices available.
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Author Holiday Brunch ... Saturday, December 9th
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It’s that time of the year again ...
Fun, Laughter, Great Food, Interesting Gifts, and Amazing Schmoozing—the food is always excellent, the networking, schmoozing and laughter not to be surpassed.
Members chose to have it during the daylight hours ... who knows what the weather will be in
Colorado.
This year, the annual author holiday gathering will be a Brunch.
Date: Saturday, December 9th from 10:00 AM to ???
Bring: One unmarked gift to exchange in the off-the-wall Wacko Pick and Steal after dinner. If there are two in your party, bring two, please.
Location: Judith and John's
Home: 8122 S Quatar Cir, Aurora, CO 80016, USA
Cost: $20 per person or $35 per couple
Single Person $20
Couple $35
… includes Brunch and Beverages (no tipping!)
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| 4 Calling all Book Lovers ... a Freebie for this Saturday
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The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 14 from 1 – 4 pm
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| It’s the annual Author Autumn Tea where a dozen plus Colorado Authors do a “show and tell,” offering their wonderful books on a perfect afternoon surrounded by cool people and delectable food.
I will be hosting the gathering at the Denver Women’s Press Club at 1325 Logan St, Denver CO. And it’s FREE. The catch: you need to RSVP … and, you can bring friends. The Holidays are coming … select the perfect gift and have it personalized—we will have books for everyone … PLUS books are the ideal gift—think kids, and your friends … how about YOU? And we will have free, new books to give away.
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RSVP https://bit.ly/AuthorsTea
When: SATURDAY, October 14th
Time: 1 – 4 pm
Where: Denver Women’s Press Club
1325 Logan St, Denver CO 80203
***Parking is available in the lot next to the Clubhouse and on the street
The October Treat: 15 authors sharing with you about their
books and who they are in 30 seconds each. All books will be displayed on tables for your perusal and to talk, get them signed and talk with the authors.
Books are IDEAL gifts … for yourself, for others. All will be priced at less than what you can buy on Amazon. Authors will be signing—some books even come with ribbons! We have books for guys, gals, and kids! Plus, tables are laden with tasty goodies. YUMMERS!
RSVP by Registering … it’s a FREEBIE and a perfect way to spend a few hours on a Saturday afternoon as the Holidays are quickly approaching. Do invite your friends to come as well—the more, the merrier! We just want
to make sure that we have plenty of food.
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Join me for the October Book Marketing / Social Media Unplugged
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October 20th - ONLINE
October 21st- IN-PERSON
Limited to a MAX of 10 participants each session.
ONLY ONE spot available in each Unplugged session.
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Avoid book marketing & social media la-la land
Question: When should authors start marketing their books and using social media?
Answer: The day they start thinking that they will write and publish a book.
Okay … so most authors don’t respond, “I did exactly that.” So, let’s reframe the question. How about:
Question: When should authors start marketing and using social media tools to implement their book and author success?
Answer: NOW.
Question: Can I do both at the same time for my book and author success?
Answer: YES … You can.
It’s action time on your side ... Register TODAY ... attend Judith Briles COMBO Book Marketing & Social Media Unplugged ONLINE or IN-PERSON.
Join me for the COMBO Book Marketing and Social Media Unplugged in October. It’s an all-day Intensive starting at 8.30, and ending at 4.30 pm. … And YES, there will be hot seats for each participant.
ALERT: Early Bird pricing ends on Saturday, October 7
NEW Registration rates will increase $100 the next day.
Dates:
· October 20 Social Media/Book Marketing combo Unplugged ONLINE – $197
· October 21 Social Media/Book Marketing combo Unplugged IN-PERSON - $237
(lunch included)
· Alumni $150
Register: https://bit.ly/MarketingSocMediaUnplugged
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| 6 Become an Amazon
Bestseller in November
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Starts November 1 at 4 pm ... will you attend?
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Are you ready to turn your eBook into an Amazon bestseller? The August Bestseller session is an online workshop that shows you the strategies and steps to claim your bestseller status.
Today is the last day to register for my Create an Amazon Bestseller Campaign for Your eBook Online course, Sign up by Noon MT so you get the handouts. Available only to a limited number of participants.
Dates are November 1, 8, 15, 22 beginning at 4 pm to 5:30 pm on four consecutive Wednesdays.
Can you get results?
Can you grab #1 for more than an hour like many of these campaigns?
Yes, yes you can. Every participant has earned the Bestseller ranking.
Let’s do it ...
Register: https://bit.ly/AMZBestseller
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AuthorYOU Salons … October -November
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Register now for the next few months October is Online only– starting at 7 to 8.30 am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month.
You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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| Hot podcasts slated for October
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October 5 Creating Your NonFiction Publishing Success - Rudy Shur
October 12 Visualizing Your Writing, Your Book, Your Author Success - Lynn Hellerstein
October 19 Creating and Publishing Children's Books - Liza Burby
October 26 Book Marketing Year End and Going Forward - Brian Jud
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| Question of the Week ... How do I keep track of my bookkeeping for my book sales?
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Answer: Phooey … Most likely, what you are currently doing involves writing every day. I’m currently working on two of my personal writing projects. Finishing the first draft of Book 2- The Secret Hamlet with Brian Barnes and Book 1 of my Silver Magnolias series. Do I write a chapter or work on a chapter every day? Nope. I may think about it. But I’m busy too. And I have lots of writing to do. Blogs, ezines, campaigns for social media. Clients books. Sometimes a note to a friend—a catch-up. And yes, there’s the books.
The point is, I’m writing. And that’s what is important. It keeps my hands moving … my mind working … and my creativity in
play. I write every day … lots. When I decide that today I will work on my book, then the thinking, some of the creativity I needed post a podcast I taped earlier in the week could just be the lead for the chapter I will work on. I never know. I take notes during the show—phrases that my guest has used that trigger a thought. To write well, creativity needs to be in play. Nourish yours.
And with that said … what I wrote above was used in a section of The Author’s Walk-- took it and reshared it here. See … I’m writing … it’s a process.
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Funny of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Golden Retriever puppies enjoying story time with an animated dragon..
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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