Book Marketing and Publishing Tips for Authors–

eZine Issue #133 –July 22, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover    Mobile Teleprompter

2. AuthorYOU VIP Member Benefit … Meet Sandy Gould and CHG

3. New Webinar …  Create Dazzling Graphics for Book Marketing and Ads

4. Webinar Replays … Tiny Content and Workbooks

5. Hot podcasts for JULY … Add to your calendar and listen/learn

6. Mentoring Program … Is this your missing ingredient?

7. Question of the Week … How can I create a title that pops?

     8. Book Shepherd “Fun” of the Week … Guilty dogs

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
Another week … days in the 90s … and I repeatedly hear many say: I don’t know what day it is. Is that you? With the sheltering in place, reduced face to face time, it’s easy to get lost. Suggestion—create one to three routine activities on a specific day each week. Repeat. On Monday afternoon, I always have an hour call with several friends—always. I know that on Fridays, I have a 7 am private group coaching call with authors all over the country—always. Even when I had surgery last month, it was sandwiched between these two days so I could do all. I taped podcasts so that they were always “in the can” for Thursday … and did ahead two Tuesday blogs and one Wednesday ezine. What do you do to stay on track?

Last Saturday was a big day for me. One of my co-cooking groups met at my home and the nine of us did what we have done every few months for several years on a designated weekend. It had to be my home—large outdoor deck—because I can’t go anywhere that my constant scooter companion can get me to—at least until mid-August when I graduate to crutches. Granddaughter Bella at 14 proved to be an excellent sous chef for those who needed help; did the dish/cutlery setup; cleared and washed dishes, and when she left—told me that the dishwasher was started. She was my arms and legs. I just got to talk with all—four hours' worth. The theme for the evening was PURPLE … all dishes had to have purple in them—a beautiful, and delicious array from appetizers to dessert to whet the appetites unfolded.

Loved the webinar that we did last week with Debbie Drum on Tiny Content—I’ve already identified three projects that I will be converting into the tiny format and offer for sale … instead of free or hidden in the Resource section on websites. And, after the radio taping this week’s podcast with Gina Carr, I know exactly what I’ll be scheduling using for a mass of new videos. Next week, I’m ready to roll up my creating/how-to sleeves with the new webinar on graphics—info below. If the thousands of you who get this ezine every Wednesday don’t take advantage of the webinars—it’s your boo-boo.

And, I’m noodling doing an Author | Publishing Online Summit before year-end. It looks like 2020 is the virtual everything year. Email me and let me know if you have an interest in this—what topics you would like covered?

Onward …
Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 1,000,000 downloads of various podcasts over the month … 1,000,000! TODAY, we will cross the magic ONE MILLION downloads in. Fun watching the download numbers. Wowsa for sure! I’m noodling a name change for the show … I better get this done fast.

This week, Gina Carr joins me for a fast hour on tips to roll out videos pronto plus building your tribe. Lots of excellent tips the AuthorU-Your Guide to Book Publishing podcast. Loved. Join me.

You can select which podcast is for you from over 350 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. July 28 – Webinar-Create Dazzling Graphics for Book Marketing, Posters, Ads

2. August 8 – AuthorYOU Salons-free for AuthorYOU members only

3. August 11 – Webinar-For Authors: Targeting Book Reviewers

4. August 25 – Discover the Power of Book Brush webinar

5. August 25 – Discover the Power of Book Brush webinar

6. September 12 - AuthorYOU Salons-free for AuthorYOU members only


AuthorYOU members … the AUGUST second Saturday AuthorYOU Salons of the year is August 8th WILL BE either live in my home or virtual—it depends on the status of where Colorado is on “Stay home”. It starts at 8.30 a.m., ending at 11.30 a.m.

As of this writing, it will be an in-person event—if it changes and goes virtual via Zoom, a special email blast will be created with a password on Friday, August 7th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 4 spots opening in September—if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want Tips for Authoring and Publishing? Last week, social media marketing guru Karen Liz Albert joined me for immediate things authors can do  to soar the influence factor. This week video creator and tribe builder Gina Carr is on the “warm seat”.

JOIN the new AuthorYOU …

Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and USE – Prompt Smart

PromptSmart teleprompter apps are unique because they include a patented VoiceTrack™ method of scrolling the text. VoiceTrack uses speech recognition to scroll as you speak and pause when you pause helping to reduce anxiety associated with speaking and video production. The natural flow of the text reduces the time needed to get a usable take during a video shoot, particularly if you are a newbie to video creation. Bonus: no need for internet connection. For PCs, Macs, smartphones—7 day free trial … then $5.99 a month or $60 annually.

AuthorYOU VIP Member Benefit...
Phone: 616.241.1916 Ext. 242 | Toll Free: 800.454.1916 Ext. 242

Color House Graphics is a nationwide printing and book manufacturing company that provides digital and offset printing, eBook conversions, and custom binding and finishing. With quick response manufacturing and personalized service, you will quickly learn that CHG is your go-to manufacturer for all your production needs.

Visit and request a quote for your next project.  
As an AuthorYOU member, you can save 5% on new print orders.

Sandy Gould
Direct Sales Manager
CHG: Where trust, technology and experience come together.

NEW Webinar July 28
Easy Peasy Graphics for Authors & Book Marketing

2:00 pm Mountain time

If you are an author who doesn’t know Photoshop from the other—and doesn’t want to spend the money for it OR want to learn it—discover a nifty and elegant multi-facet tool that delivers high-quality images for all things books—even ads!

Learn how to create eye-catching marketing images for all things social media. Plus explore video effects, create Box Set images, design your own covers and more! You’ll discover handy tips & tricks along the way and there will plenty of time for Q & A.

ü  It's easy peasy for authors to create high-quality advertising graphics—hands down. The 3D cover templates are awesome.
ü  If you want to save oodles of time excites you (and reduce frustration), you won’t want to miss this!


DATE: Tuesday, July 28 at 2 PM Mountain time

Webinar Replays
Replay of July’s Create Big Payoffs with Tiny Content
Discover a 5-Step Process Of Creating Passive Income with the Tiniest Amount of Content

Sometimes called low content, my guest for this all-new webinar workshop calls it tiny content. I like that!

Whatever it is—it’s all about doing just a small amount of work to generate on-going profits in your author and publishing business.
Get ready to learn:

-what low content products are and where you can pull content from.
-how they are so simple to create and put up for sale and get traffic.
-and how they can be very lucrative for virtually anyone. ANYONE!

Replay of June’s Create a Workbook that Pops webinar

Is there a Workbook in your midst? Have you thought about taking your sage advice within the covers of your books and creating a WORKBOOK?  One that you can sell as a new product?

Why not create one … or several?

June’s webinar was all about the “how to” for Workbooks. Lots of  tips and strategies. It’s ideal for the established author, coach … anyone who has advice that can be turned into a new product … and did you know that WORKBOOKs sell for more per unit than a book? Now you do.

Listen to replay:

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

July 2 – Author Website Makeovers for Influence– Sandra Beck

July 9 – Author and Book Collaborations – John David Mann

July 16 – Social Media Moxie for Authors – Karen Allen

July 23 –Creating Easy Peasy Videos & Building Your Tribe – Gina Carr

July 30 – How to Grab An Audience with Remote Presentations – Jaclyn Kostner

Judith's Mentor Program
The publishing giants roamed the publishing world in the ‘90s believing its way and its strategies were king … until they were dethroned. Amazon decided to raid the kingdom opened a new publishing portal … and put traditional publishers on notice. The game changed.

                            Welcome to The Publishing Game of Thrones!
I’m here to help you cross the finish line. Your personal budding author and publishing kingdom can entail:

· A strategy to create your unique brand

· A blog strategy and implementation that builds trust and engagement

· A visual marketing strategy

· A speaking positioning strategy

· A YouTube channel that grows your influence

· News you announce on ideal social media pages and press releases when appropriate

· An online strategy for connecting with the media

· Your own branded digital ezine or newsletter

· Photos and Images on a Pinterest board that gets shared and grows

· A marketing strategy that you can work with

· A Twitter feed that is retweeted

· Positioning for your most recent book

· Strategizing your next book

· What’s on your “to-do” list?

The above may feel like a gargantuan task but you don’t have to do them all. Not at once. A ranking and prioritizing will be done. We will start with one or two things and do them well, before additional and do it well.

Let Me Be Your Guide

Guaranteed, I will shorten your learning curve.

· 6 months of working with Judith

· 180 minutes of One-on-One coaching each month

· Notes and video of online coaching calls

· Unlimited short emails each month

· Unlimited short phone calls each month

· Free attendance of any program that Judith is giving during your six months

I’ll explain what to do first, depending on the goals you’re trying to reach, and I’ll walk you through the process. It will be up to you to decide whether to implement what I recommend. Call or email me to determine if it’s a fit for you. ONLY 4 Spots left

Questions of the Week:

Question: How can I create a title that pops?

Answer: Excellent question, and one that all authors should ask. Start with keywords and phrases that are specific to your book (or blog or article). What’s your audience's pain? What solutions will you deliver? What “adjectives” create a call to action? Now, start playing with your words. With your various outcomes, go to and the Headline Analyzer and CoSchedule’s  and discover your results.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Guilty Dogs Compilation | The Dodo

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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