Book Marketing and Publishing Tips for Authors–

eZine Issue #49 December 12, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   Get Speaking AudioBook for FREE … yes, if you haven’t used Audible

2.   Author Signings and Celebration… come ye all!

3.   Pitch your local Weekly ... #1 way to get publicity—love this!

4.   Meet you Community … tell us about you!

5.   Discover Tools … website checkup time

6.   New Webinar-Write Your Book Really Fast … bet you would love that

7.   Hot podcasts for the month coming … 5 to put on your calendar (always replayable)

8.   Question of the Week … how do I start my book?

9.   Book Shepherd "Fun" of the Week … see the impossible become possible!

This Week Under The Book Shepherd’s Roof:
Loved last Saturday in my living room:  the Book Publishing Roost where 24 authors at all stages gathered for three plus hours to brainstorming, asking questions, getting answers about authoring, books, publishing, and writing. A grand morning that is held once a month for locals.

Big parties are over (two of them with over 40 for dinner at each), now for several small get-togethers with friends; my new glasses are in; presents all wrapped and those that needed to be sent have left; a new watch band rests on my wrist for my favorite watch—Tigger—always reminding me that joy can surround me if I choose; and I’m looking forward to a "girls" weekend in Arizona in a few days—fun, movies, cooking together, and just a few hours—Tigger goes too!

ALERT: So many tell me that they NEVER get info from us for months—meaning no blogs, ezine, announcements—literally zip. Make sure that you have and in your address book and clear them as GOOD emails to receive info.

Did you grab your copy yet? This is a HUGE GIFT to YOU … The audiobook version of my latest, How to Create a $1,000,000 Speech is ready for your listening and learning pleasure. AND—in #2 below—use this link to get your free version. My gift to you during this holiday season.

And a heads up—hold the FIRST Saturday of the month—programs are planned for authors who desire to be seriously successful in Colorado. Mara Purl and I will kick off the new year on January 5th—How to create stellar book and author events, celebrations, and "oh so noticed"! Get registered … details below.

AND … How’s your week going? I love to hear what all of you are up to.


Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

Wait, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3:
one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join many of our authors – on Wednesday, December 19th … get their books … in fact, buy ANY book in the Colorado Blvd Barnes & Noble and support the about to birth Colorado Authors Hall of Fame!

All Day and Evening on December 19th will be big – it’s the Colorado Authors Hall of Fame Day at the Colorado Blvd. Barnes & Noble.

Author signings all day … all customers who use the special coupon created by B&N and distributed to ANYONE who comes into the store on December 19th, selects books AND then gives to the cashier at check-out will create a donation back to the Authors Hall of Fame gratis B&N … how very cool is that! BRING your friends and support those who are signing and SHOP, SHOP, SHOP in the store. We will get credit for any books as long as a coupon is given to the cashier.

Oh … this is so hot!

BONUS: It starts when the store opens … and JOIN Judith Briles for her official Colorado launching of the already bestselling book, How to Create a $1,000,000 Speech at 6 PM.


January is author and book celebration month! At least that's what the AuthorYOU community is declaring, and at our January 5th meeting, you'll learn how to market your books through events and awards. We will show you how to create an event that venues will welcome and buzz about and probe into the book award world.

Our Author and Publishing First Saturday will cover two key areas:

1. Book Awards what to know; which ones to go for; when to pay; what to do when you are a winner.

2. Creating non-bookstore events
get ready for ideas galore—from galleries to restaurants to retail stores … yup, even Costco and Sams.
You want to be there— for newbie authors and multi-published ones. It’s a celebration of you and your words. And what to do forward.

Your Presenters are Mara Purl and Judith Briles. Between the two of them, they’ve

The #1 Way to Get Publicity … and it’s FREE!

Thanks to the Publicity Hound Joan Stewart for sharing:

One of the best ways to generate publicity for your business is to pitch your local weekly newspaper.

Local news is a weekly's bread and butter because most editors don't buy a national wire service like The Associated Press. If they sell a lot of ads during a certain week, they need a mountain of local news to fill the pages.

Did your weekly already write about you? Pitch again!

That's what Kasia McDaniel of Southern Pines, N.C., does.
She's a home decorating and staging expert who has pitched her local bi-weekly newspaper seven times in the last few years. Each time, she got publicity.

Because she’s an active volunteer, she also found her way onto the websites of nonprofits and into their newsletters too. All those media hits helped brand her as the local decorating and home staging expert.

They made the phone ring and attracted new clients.

Want to know how she did it? Read my article "Brand Your Business with a Gusher of Local Publicity." It walks you step-by-step through her strategy and shares lots of insider information on how weeklies operate and why they need you:

Meet the Author YOU Community … let’s hear about you!
Each week, let’s meet members of Author YOU… here’s what I want you to do. Send me info on you (approximately 70 words—who you are, expert in …, a tidbit about what you do, connection to your website, a photo of you). Send it to me at AND put in subject line member: info for ezine.
That’s it.

Love doing this … but no one sent anything this week … let's get your info and shoutouts in!

Hot podcasts slated for November
In December
· 6 Steps Through the Author and Book Journey with Lisa Reinicke
· eBooks, Publishing Strategies and Beyond with Mark Coker
· Publishing and Author HUGE Insights with Stephanie Chandler
· Kickbutt Book Design with Rebecca Finkel

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

And, if you have listened, support our podcast and post a review. Thank you!

WEBINARS – 2019 … #1 will focus on your next book (or your first) … but awesome tips for betting it done FAST … as in a flash. Why not plan on another book this year … before summer? Why not indeed!

January 9, 2019

Write Your Book in a FLASH! At 5 PM Mountain Time

How many times have you had a brilliant idea while:

• Driving down the interstate at 70 MPH?
• Standing in line at the checkout?
• On the phone with a prospect, client, or your favorite family member?
• Having cocktails?

You know, in that moment, you should write it down.
Or call yourself and leave yourself a message.

Or mention it in a Skype or Messenger chat so you can scroll back through the log and find it later.

Or whatever.

Maybe you DO take down the idea.

Either way, when you fire up that Word doc or pull out that yellow pad and pen to work on your book, you find yourself asking yourself things like:

• "What was that brilliant idea I had at Costco the other day?"
• "I know I wrote it down, but WHERE?"
• "They had COCKTAIL NAPKINS and PENS for crying out loud... why didn't I use them?!?"

Just the frustration of trying to remember that brilliant idea can cause writer's block. How? You're reluctant, either consciously or subconsciously, to write because …

NO MORE after this all-new webinar with Dan Janal, creator of PR Leads and on the original marketing team that brought us all, "You've Got Mail" ... Your next book ... blog ... your whatever will be doing a happy dance after this hour.
After registering, you will receive a confirmation email containing information about joining the webinar. And YES, it will be recorded. Make sure you register so that you get it.

More Great Tools

When is the last time you did a checkup on your website? Why not now. Try Nibbler –it’s free for a quick analysis of how long it takes to load your site and much more. Takes a few minutes for the assessment and you get a written report. A good thing.

November 14 -- this is the webinar you do not want to miss—no slides, just a deep dive through Karen Liz Albert’s desktop into the platforms of Facebook, LinkedIn and Instagram. I guarantee you will learn things that you didn’t know exist!
Get READY for the 30 Day Social Media Facelift for Authors … a Facelift you wished you had had long ago
Rarely can I say … a webinar is an Author Strategy Game Changer. Last month, I showed you one on how to goose your PowerPoint slides to stellar display.
The Author 30-Day Social Media Facelift now joins the ranks of must watch and do.

What made it different? In a total of 70 minutes,

1.   We only deep dove into three platforms: Facebook, LinkedIn and Instagram;

2.   Secret Sauce was delivered for each that will put what you are currently doing to position and grow your following to dust;

3.   There were NO SLIDES – it was ALL LIVE – and via Karen Liz Albert’s laptop to her sites showing you what to do; what to click on; what to change …

4.   Oh, you can "listen" to 95% of webinars … this was one that you were glued to what was unfolding on your screen.

Yup, a true Game Changer. For influencing. For Marketing. For Author Success.

Here’s the replay:
Here is Karen’s offer:

Savvy authors shouldn’t miss this one:
I speak on stages lots; I do online presentations …, and I use PowerPoint slides … always. My slides are good … NOW, they are going to be GREAT! And I’m now in the process of changing them all. Why? Because of the webinar presented on Wednesday … and I would suggest you join me.

First, here’s the replay that runs a total of 80 minutes including questions:  

Next … Get ready for ALL TREATS … and NO TRICKS with Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to watch and learn.
· If you are educating your audience and plan on using visuals … you need to watch and learn.
·  If you are doing any type of interaction that uses slides and PowerPoint, you need to watch and learn.

There is a reason why my presenter, Dr. Jaclyn Kostner is paid the big bucks for all her online and remote presentations (I’m talking 4 and 5 figures for her presentations): she knows how to keep her participants and audiences visually engaged from the get-go. Now, so will you.

Questions of the Week:

Question: How do I start in writing a book that is nonfiction?

Answer: Start with your idea … what is it? Next, I would get a 31-day flexible file—have labels. Whatever your separate thoughts and ideas are –that is a label. Always have "other" … now start collecting –physically. Print out what you have collected in items, files, etc. Drop them into the file slot. This is your research time—gather, gather, gather. As you do, you will notice that some areas "fatten up"—those will most likely become chapters. If you are doing interviews—they may land in several chapters—copy/highlight and drop in. Scan your labels—note what is surfacing—some areas you knew with essential; others may be surprised that bubbled up with your research. When you are ready to actually start writing—just pull out my section at a time—otherwise, confusion can hit when there is too much on the plate. Your writing begins. It’s how I’ve done 36 books.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. These are unbelievable … you will be surprised that the impossible becomes possible!

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Skype.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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