Book Marketing and Publishing Tips for Authors–

eZine Issue #181 – June 23, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover Celebrity Contacts for Book Blurbs

2. AuthorYOU VIP Member Benefit … Meet Award-Winning Book Designer

3. BN BookFairs Are Coming … Watch for dates in July and August—slots will disappear fast … last week to claim a spot

4. John Kremer Pinterest Webinar … Put July 6 on your calendar

5. AuthorYOU Salons … July through December IN-PERSON

    6. Create an Amazon Bestseller Campaign in July is open for registration

    7. Hot podcasts for June… Add to your calendar and listen   

   8. Question of the Week … What is the common size of a book printed today?

9. Book Shepherd “Fun” of the Week …  stop the cat thief

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Huge kudos to Jeanene “JC” Childers … what a way to say hello to her 90th birthday popping up. As a member of the “Silent Generation”, JC is never silent. The first day of her Amazon Bestseller run, she claimed TEN #1 spots … and maintened them for three solid days. Our next class starts on July 7th
I’ve decided to do “split” Salons forward, starting in July. Early AM will be on the ONLINE/REMOTE ZOOM AuthorYOU members from 7 am Mountain to 8.45 am. IN-PERSON will be in my home from 9 am Mountain to 11 am with flow over possibilities.

You do need to register on the Meetup site for each.

My veggies are basking in the sun. It’s been hot. Tomatoes teasing with red juicy bites to come; the squashes are forming for the first round; the snow peas and green beans stretching up wires; and melons are promising some growth. Fingers crossed. All the hanging flower baskets are doing their thing and the wild flower seeds I tossed around are showing promise. Meanwhile—major outdoor projects are in the works. A 90 foot plus curving three foot wide pathway with New Mexico flagstone weaving its way from the top of my driveway to the base of our property in the back. Will be so glad to break up the gazillions of river rock that has been planted in the 25 feet span from the street to the back of our adjacent properties between my neighbor’s and my home. Then—maybe, just maybe—the HOA will approve the paint color for the exterior I’ve selected. It’s not a “normal” color in the menu of homeowner choices.—I’m pushing it. Doesn’t a French Roast color sound delicious with a cream trim versus boring beige?
We are still working on the morphing of The Book Shepherd website. New colors. New layout. New banner in play. With over 200 pages to move … it’s a big freaking deal! This is what the new banner will look like, deigned by Rebecca Finkel:
I’m up to my eyeballs in getting ready for Speaking Unplugged this weekend. The workbook is ready and I look forward to seeing our attendees. The Authors’ Tea is up on the Book Shepherd website … slated for Saturday October 30. Plus … Barnes and Noble in Colorado store located in Glendale will be hosting FOUR Book Fairs for the Author community… two on July 17-18 and two on August 21-22—dates are Saturdays and Sundays. If you buy anything in the store using our special coupon, it will donate to the Authors Hall of Fame. Past BookFairs underwrote the creation of the website for the Hall. You must reach out to me to be considered as a featured author. A percentage of sales will be donated to the Colorado Authors’ Hall of Fame Induction slated for September 18th. This week is the LAST time to claim a spot—let me know if you are interested. Details below.

And, I’m sticking my neck out and building the calendar through the end of the year. Summer BBQ -August 7th, Author Tea is on it - October 30th, Holiday Celebration-December 4th. Plus more. For all live and in-person events—the rule is you have been vaccinated.
And... watch for announcements about the Colorado Authors’ Hall of Fame. After mega hours with the Nominating Committee members since mid-March, the list was narrowed down and the 2021 Inductees identified. We are enormously excited … I think you will be when they are formally announced, too. Put September 18th on your calendars.

That’s my week … how’s yours? And, please share your news with me so I can shout it out as well.

Have you ever explored the network website where I store all my podcasts? Holy Moly … over 7 million downloads of various podcasts already. Fun watching the download numbers—something that I look at each morning with my hot mug of tea.
Last week, it was all about I explored the WHO, WHAT, and WHY of creating a Crowdfunding program. This week is all about blogging power.

You can select which podcast is for you from over 350 shows and 7,000,000 total downloads since the show started … the latest will always be posted on top of the show page: it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. June 25-26 - Speaking Unplugged IN PERSON … Denver

2. July 7, 14, 21, 28 – Create an Amazon Bestseller

3. July 10 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

4. July 17-18 – Book Fair at Barnes & Noble, Colorado Blvd

5. August 7 – AuthorYOU Summer BBQ … Judith’s home

6. August 14 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

7. August 21-22 – Book Fair at Barnes & Noble, Colorado Blvd

8. September 4 – First Saturday AuthorYOU program

9. September 11 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

10. September 18 – Authors Hall of Fame Induction

11. October 4 – First Saturday AuthorYOU program

12. Octoer 11 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

13. October 30 – Author Fall Book Tea

14. November 6 – First Saturday AuthorYOU program

15. November 13 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

16. November 19-20 – Social Media Unplugged

17. December 4 – AuthorYOU Holiday Celebration starting at 3 pm

AuthorYOU members the JULY second Saturday AuthorYOU Salons of the year is slated for Saturday, July 10. Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT. IN PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m. This is where the ONLY agenda is YOU … you bring questions … and get answers.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in June —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? During the month of June, I will be hosting and the solo expert on a variety of topics on our monthly podcast. This week, I lead with Speaking strategies.

Author Tools … Discover Celebrity Contacts for Book Blurbs

If a celebrity has a connection to your topic and can help you sell books, then go ahead and ask. You can get the contact information you need from the “Contact Any Celebrity” database.

What’s the worst that can happen? You never hear back from them. Can you survive that? Of course you can. You just eat cookies and move on.
Celebrities, by the way, aren’t necessarily the people we see on TV and in movies. They can be the rock stars of your industry, too.

Get INSTANT ACCESS To Your Private Online Database Of 59,000+ Celebrities, Influencers & Public Figures Worldwide. I’ll Get The Verified Mailing Address, Agent, Manager & Publicist For Each With Email Addresses & Phone Numbers. Also Get 3 FREE E-Books, Research Requests, Postage Refunds & Insider Expert Webinars. 7 day free trial … Summer sales = $97 annual

Meet Award-Winning Book Designer
F + P Graphic DesignRebecca Finkel

Phone: 970.223-1375

Services: Book cover and interior design, eBooks, interactive Inkling books Nationally and regionally recognized, award-winning book design. Rebecca Finkel works closely with authors to create a unique book integrating text, photos, and graphics. She prides myself on completing projects on time and on budget. BONUS: Rebecca converts books into any eBook format, increasing your market potential.

AuthorYOU First Saturday program …
BookFairs Are Coming in July and August

Get out your calendar and mark these dates:
Saturday and Sunday,

July 17-18 and August 21-22 ...

It's a biggie for many members of the AuthorYOU community. Why?
Once again, many will be featured at the biggest Barnes & Noble store in Colorado. AuthorYOU and Barnes & Noble have created an AuthorYOU day for their members. Metro Denver book lovers who want to meet, greet and support local authors and bookstores and book-buying will be in the store. It’s a Colorado Authors Hall of Fame support event two weekends in July and August ... both Saturday and Sunday ... at the Colorado Blvd. Barnes & Noble bookstore at 960 Colorado Blvd. in Glendale, Colorado.

Author signings from morning to evening. There will be two tables for signings—two authors at each table and signing times will be 120 minutes each over the weekend.

This is a free event ... but you have to qualify. Will you be one of the featured and promoted authors? If you have questions about the event or would like to be a "featured author", please contact Judith pronto at

Put in the subject line: pick me for Book Fair.

What say you? Do you want to support a bookstore that supports authors and the community ... and support the Colorado Authors' Hall of Fame Induction celebration ... an event that Denver's Mayor Hancock has already proclaimed September 18th as Authors' Hall of Fame Induction Celebration Day?

forhold the date for John Kremer’s Pinterest Webinar … July 6 … starts at 4.30 pm MT
Put in it on your Calendar

Details will be posted next week.
AuthorYOU Salons … register through August online only

FORWARD … Salons are a Free benefit for VIP AuthorYOU members.

If you have book marketing, writing, publishing questions, get answers. It’s IN-PERSON and ONLINE on the second Saturday. ONLINE starts at 7 am to 8.45 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Create an Amazon Bestseller Campaign in May is SOLD OUT. The July 2021 … for Your bestseller course in 4 weeks – Starts Wednesday, July 7th

Only 5 spots available

If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates: WEDNESDAYs at 4 pm MT for each 90-minute session:
July 7, 14, 21, 28


PS … there are special rates for Alumni for repeats for the next campaign.

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

JUNE 3  How Speaking Can Morph Your Book Sales  Judith Briles

JUNE 10 Why an Amazon Bestseller Campaign is a GO Judith Briles

JUNE 17 Crowdfunding 101 – Tips & Strategies Judith Briles

JUNE 24  Tips & Strategies for Blogging Power Judith Briles

Questions of the Week:

Question: What is the common size of a book printed today?

Answer: That has several answers. Trade paperbacks: Most fiction and general nonfiction books range from 5 x 8 and 5.5 x 5.85. Some are at 6 x 9—usually major authors via traditional publishing. BUT, there are a variety of sizes that will work for you. For gift books, think small. From the 4 x 6 to 5 x 7. The 5 x 7 works for how-to, self-help and books that seem either personal or in the business genre that are fast reads and easily portable.

For childrens’—square books are popular—at least 8 x 8 and 8 .5 x 11. Most printers for offset and customized digital can do a huge range of sizes.
Here’s another BUT … if there is any chance you are going to do a POD version—check immediately with Amazon’s KDP and IngramSpark for what sizes they will print. Otherwise, you may have to lay your book out again.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Woman Creates Purrfect Sign To Warn Neighbors Of Thieving Cat

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.


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