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Book Marketing and Publishing Tips for Authors–
Newsletter Issue #221 – March 9, 2022
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. Author Tools ... Discover Free IngramSpark code for 5 books
2. AuthorYOU VIP Member Benefit … ColorHouse Graphics
3. Taste of the Extravaganza … a sneak peek for
you
4. AuthorYOU Extravaganza … April-get registered … early bird
ends March 21st
5. May First Saturday Program … Creating Contests and Building Your eMail List
6. Webinar… Snap, Crackel, POP Audiobook Marketing Replay
7. International Amazon Bestseller … Next class starts in May
8. AuthorYOU Salons … posted through June 2022 on Meetup site
9. Hot podcasts for February … Add to your calendar and listen
10. Question of the Week … Are there benefits of in-person events?
11. Book Shepherd “Fun” of the Week … 10 Reasons why cats are like toddlers
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU …
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Back from the Publishing at Sea cruise … from 80 degrees to ummm, it’s a single digit few days in my Colorado. Another Artic cold blast is due this week. My body is saying—no, No, NO. Sigh.
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I’m already looking forward to the 2023 cruise slated for the week of January 21-28. Faculty is in place. Signups can happen now. Back on one of our favorite ships, Symphony of the Seas. and absolute fave hangout spot … Central Park. That’s a yes. I’ve booked an add-on week for quiet downtime to write the following week.
The IN-PERSON AuthorYOU Extravaganza is
a GO for next month.
Be there. I’m there to absorb the writing wisdom of Barb Wilson on the afternoon of April 7th through Saturday when we close. Stay at the hotel (it’s so smart for schmoozing and ease)—room rates are $115. Use this link to get a reduced rate: bit.ly/EX2022Hotel … details below … get registered for your author and publishing success.
And, don’t miss out on the Taste of the Extravaganza next week. The faculty will share pre-tips on March 15th. A special email will be sent out Friday to register. A freebie. Info below.
The webinar done yesterday was a grand slam home run for anyone with an audiobook or who will be doing one. Huge amount of steps and strategies to market your audiobook and
resources. I’m so in for this. Presenter Becky Geist is one of the AuthorYOU publishing provider associates. Suggest you explore her services on the AY website.
Tomorrow, Rox Burkey and Charles Breakfield are after another gold Amazon bestseller run for their book, The Enigma Beyond. Grab it here free through Saturday: http://bit.ly/The-Enigma-Beyond.
And my boo-boo, I forgot to push the record button on the Saturday program. Getting seven presenters together again is beyond what I can do this week. So, I’m refunding everyone’s fees registration … even for those who were there live.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three
minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek: https://bit.ly/Author-PublishingTips
In two weeks, the March Amazon Bestseller class starts—there is only ONE spot left—if you want to bring buzz to your book and do a reposition, this workshop is for you.
I’ve posted info under #5 below on the April AuthorYOU Extravaganza that was planned many months ago. Sign up for it … if the COVID mandates kick in again, it will be moved, but it should be on your radar and calendar. Never, ever, underestimate the power and presence of IN-PERSON meetings.
My podcast guest this week is Jim Cox, master of getting
book reviews. It’s a two-parter, Part I --- the Inside Skinny on Book Reviews debuts tomorrow … get ready to grab tips and strategies for all things book marketing for free with the secret sauce of book reviews.
And HOT …. I’ve been thinking, saying, talking for some time … YouTube publishing and marketing tips videos. Short ones. This week … I… did … it. Forward, Each weekday. A new one pops up. A freebie and less than three minutes. Subscribe to-it’s in my Playlists. Happy Dance here.
That’s my week … how’s yours? lots of happenings below. I continue with my year of “Re.”
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 9 million downloads of various podcasts since the podcast started six years ago. As this last day of
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You can select which podcast is for you from over 500 shows and 9,000,000 total downloads since the show started … the latest will always be posted on top of the show page: http://bit.ly/BookPublishingPodcast it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. March 9,16,23,30 - The Create an Amazon Bestseller Campaign
2. March 10 - Podcast: Inside Skinny on Book Reviews -Part 1
3. March 12 - AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU
members only
4. March 15 – Taste of Extravaganza
5. March 17 Podcast: Inside Skinny on Book Reviews -Part 2
6. March 19 - BN – Southlands … Fiction & Inspirational books in Aurora CO
7. March 21 – Early Bird
pricing ends for Extravaganza
8. March 31 - Podcast: Could a Cyber Attack Be Circling Your Website?
9. April 7-9 – AuthorYOU Extravaganza – be there in Colorado!
8. May 7 – 1st Saturday AuthorYOU program – In-PERSON or Online-TBD
9. MAY 4. 11. 18. 25 – Amazon Bestseller ONLINE program
10. May 14 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only
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AuthorYOU members … the March second Saturday AuthorYOU Salons of the year is slated for Saturday, March 12th.
Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.
This is where the ONLY agenda is YOU … you bring questions … and get answers.
If you are interested in participating with this benefit, get registered: https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 2 spots opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for authoring and Publishing? Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ... Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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| Discover FREE IngramSpark code through March 31—grab it.
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You Have a Story. It’s Time to Share It With the World.
We’re offering 5 FREE title uploads on print books, ebooks, or both! Simply use promo code* FREEFIVE22 (all caps, no spaces) at the time of upload.
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Why Upload Today with IngramSpark?
· Hardcovers, paperbacks, ebooks – black & white or color – in one place
· Distribution to 40,000+ retailers and libraries worldwide – online and in stores
· Calculators to show print costs and what you’ll earn for each print book sale
· Free book-building tool in your account to help with formatting and design or access to experts with special discounts
· Upload is FREE for a limited time!
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Hurry! Offer ends March 31, 2022!
*Code must be applied at time of title set up. Not valid on previously submitted titles. Good for up to 5 free title uploads per account. Cannot be used with free ISBNs. Offer expires March 31, 2022.
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Color House Graphics is a nationwide printing and book manufacturing company that provides digital and offset printing, eBook conversions, and custom binding and finishing. With quick response manufacturing and personalized service, you will quickly learn that CHG is your go-to manufacturer for all of your production needs. Visit colorhousegraphics.com and request a quote for your next project.
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As an AuthorYOU member, you can save 5% on new print orders.
Sandy Gould, Direct Sales Manager
CHG: Where trust, technology and experience come together.
P: 616.241.1916 Ext. 242 | Toll Free: 800.454.1916 Ext.
242
E: Sandy@ColorHouseGraphics.com
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3 Taste of the Extravaganza Sneak Peek
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March 15th
2 p.m. PT, 3 MT, 4 CT, 5 ET for two hours
Get Ready for the TASTE
of the AUTHOR YOU EXTRAVAGANZA happening next month, April 8-10!
REGISTER NOW: https://bit.ly/TasteExtravaganza
Oh yes … it’s a Sneak Preview! Get ready to jump on the inside of what’s coming to the all NEW AuthorYOU Extravaganza that will be in the beautiful Colorado in the Metro Denver area.
Only attend a Taste of the AuthorYOU Extravaganza online summit if:
· you want to outsell and outshine most authors
· you
want to connect with national publishing pros
· you
want to learn insider tips for 2022 and beyond book marketing
· you want to be the webinar star presenter in your expertise
· you
want swag that lures in book buyers
· you
want to know the latest in copyrights and the as the IP world turns
· you
want covers and interiors that exceed what most authors create
· you
want to learn about author tools that work
· you
want to be seriously successful as an author
REGISTER NOW for A Taste of the AuthorYOU Extravaganza—you will be notified when the REPLAY is
available: https://bit.ly/TasteExtravaganza
Starting at 3 p.m. until 5.30 p.m. MOUNTAIN TIME on Tuesday, March 15th, JOIN John Kremer (Book Marketing Expert), Barb Wilson (Editor and Craft of Writing Expert), Nick Zelinger (Book Covers and Interior Design Expert), Julie Bernard (IP Expert), Richard Rieman (Audiobook Expert), Mara Purl (Fiction Writing Expert),
Rebecca Finkel (Book Covers, Interior Design, eBook, Swag Expert), and hosted by Judith Briles (The Book Shepherd and Book Publishing Expert).
Each will share a variety of tips that only the Extravaganza insider track will get at the April event. AND … for all who pre-register for the AuthorYOU
extravaganza, each will receive bonuses that are normally paid for FREE valued at over $1,000.
Get ready to Create Your Author and Publishing Breakthroughs … starting NOW!
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| 4 AuthorYOU Extravaganza - April 7-9
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Calling ALL Authors and Authors-To-Be!
It’s an Author and Writer 1 ½ Day
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April 2022
Did you know that over 80% of the public thinks there is a book in them? Are you part of the 80%? Want to learn what your options are in getting yours from your head; from all those loose notes that have piled up over the years; want to add “published author” behind your name this year?
Is this your COME BACK Year? Is 2022 the year that makes the difference for you? Are you ready to:
· Jump into your publishing dreams, turning them into reality?
· Create a new book or repurpose an old one?
· Do a refresher on what’s happening in publishing today?
· Or do you need to just hang out … to mingle with other writers and authors?
Part of AuthorYOU’s mission is to educate emerging authors on how to write, publish and market their books. Part is two takes achieving authors to a higher level of success. And part is to create a support community of networking and information streams. AuthorYOU is for the author who wants to be seriously successful.
Today’s publishing is a journey loaded with twists, turns, and potholes. AuthorYOU will prep, guide, and demonstrate:
· The latest in marketing strategies that will create your tipping point.
· Essential information about editing your book that will turn your head.
· Master the “art” of story writing for both fiction and nonfiction that creates “the opening
grab.”
· Ideas to spin you, your book, and your expertise to the viral sphere.
· How to create a hero, not a zero, when it comes to book cover design.
· Website designs with a twist.
· How to propel yourself and rise above the publishing marketplace with social media and metadata.
· Tips on avoiding the mistakes most authors make.
· The ABCs of eBooks.
· How to say “Bye-Bye to BORING” presentations and trainings.
· Write and publish a book that grabs your reader.
· What to expect when you are expecting—the dollars, cents, and sense of publishing is today.
+++ TWO special ticketed items. Barb Wilson will deliver an “early arrival” workshop Thursday afternoon fueled by the stellar results 9
Pillars of Writing program she delivered at the Breckenridge Extravaganza in 2018. For those who want to join in for dinner Friday evening—there will be a special dessert: humor entertainment.
You can, and it’s happening when October kicks off. Get registered NOW to grab your seat. Space will be limited.
WHEN: Thursday, Friday and Saturday, April 7th to April 9th
FRIDAY April 8th 8 am – 5 pm
… General Session Workshops
The Author Gong Show at Noon
SATURDAY April 9th 7 am to Noon … General Session Workshops
Sunrise Workshop at Bonus EVENTS
Register: https://authoru.org/october-author-and-book-publishing-fest.html
HOTEL … stay there. It’s the Doubletree Denver-Aurora Hotel Your special rate is $115. Click here: bit.ly/EX2022Hotel
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5 May First
Saturday Program … May 7th 9 a.m.
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Creating Contests and Building Your eMail List
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It’s the First Saturday session of AuthorYOU for May … and it’s going to be different. Author’s Assistant Bobby Crew has created a step-by-step process to build your email numbers using a boatload of contest ideas. This is an ONLINE event.
This is a don’t-miss gathering for authors and wanna-be authors. Basically, anyone who is publishing and doing book marketing. Think Author Success for 2022!
· Platforms for contests to use.
· Different strategies that become magnets for participants.
· Tips for
pushouts to let others know about your contest.
· Giveaways for winners.
· eMail
building pushes and tactics.
Plenty of time for Q&A.
AuthorYOU Members: $15
NonMembers: $45
AuthorYOU Members: $15
NonMembers: $45
Register here: https://authoru.org/events.html
This will be an ONLINE program. Everyone needs to have an Instagram account set up before we start. You will be sent the handout and Zoom link on Friday, the day before.
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| 6 WOWSA REPLAY Audiobook Marketing with Snap, Crackel and POP
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Get ready for marketing your audiobook to get a whole lot more fun and audiobook sales! This was a WOWSA webinar … one of the most informative we’ve done. A major boo-boo on your book marketing part if you chose not to attend live. Just saying.
· If you've felt like having an audiobook is just one more thing to spend marketing time on, then this is for you.
· If you're using a scattershot approach to marketing without a clear strategic plan in place, you'll want to join this
webinar.
· If you have published your book but not yet started production of your audiobook, then you'll gain priceless tips!
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| 7 Can Your Book Be an International Bestseller?
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Yes, it can. Next workshop starts May 4 –
Create an AmazonBestseller Campaign for Your eBook Online Course in 4 weeks!
There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.
Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.
Your Requirements;
- 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.
- Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
- An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
- A computer. A free account on either Canva or BookBrush.
Dates: May 4. 11. 18. 25.
Times: 4.00 pm to 5.30 pm MT
Judith’s next Amazon Bestseller class is slated for March. Four Wednesday afternoons. and are always limited in size.
Info here to get registered: https://bit.ly/BookShepAMZ |
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AuthorYOU Salons … March and April
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Register for the next few months – there is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.
If you have book marketing, writing, publishing questions, get answers.
Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image
on the Home page—wait for it to upload. Or
www.TheBookShepherd.com (click on the Resources tab).
March 3 - Tips and Tricks to Market Your Book Frugally - Carolyn Howard Johnson
March 10 - Get the Insider's Skinny on Book Reviews, Part 1- Jim Cox
March 17 - Get the Insider's Skinny on Book Reviews, Part 2- Jim Cox
March 24 - Hashtags, Handles, and Tags - Judith Briles
March 31 - Cyber Wars: The Battle for Your Data - Greg Jameson
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Question: Are there benefits of in-person
events?
Answer: In one word … YES. Never underestimate the power of face-to-face encounters. In the hallways, over breakfast, lunch, and dinner. It can’t happen on Zoom or in a webinar. True one-on-one, eyeball to eyeball. Powerful.
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Book Shepherd “Fun” or an “Uh-Oh” of the Week
Love it when I find a fun shorty—a quick smile, a laugh aloud, a learn something new, and a sip of tea … and back to work—perfect. Loved this:
10 Reasons Cats Are Just Like Toddlers
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.
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