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Book Marketing and Publishing Tips for Authors
Newsletter Issue #295 – August 23, 2023
Practical Publishing Advice and Guidance for Authors
In this Issue
1. Author Tips & Tools... Discover Toolzu
2. Publishing Help ... Meet Tim Hewitt
3. Webinar ... NEW- 30 + Tips in 60 Minutes tomorrow
4. Author BBQ ... In ONLY 3 days
5. Unpluggeds in the Fall ... September delivers Speaking Unplugged
6. Book Marketing ... Final Amazon Bestseller scheduled
7. AuthorYOU Salons … Posted through September-October
8. Hot podcasts for August … Add to your calendar and listen
9. Question of the Week
… I need hashtag help
10. Book Shepherd “Fun” of the Week … Tiny rescue
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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Please add these emails to your contacts ... depending on what the topic/resource is for it, emails will be sent from either my email, the
Hall's email, or AuthorYou's ... Forward, make sure you check your Spam folders until your email service recognizes any of the emails below ...
Emails that will be used for the Colorado Authors Hall of fame include:
info@ColoradoAuthorsHallofFame.org
info@CoGreatAuthors.org
judith@ColoradoAuthorsHallofFame.org
judith@CoGreatAuthors.org
Emails that will be used for The Book Shepherd:
Judith@Briles.com
Judith@TheBookShepherd.com
info@TheBookShepherd.com
emails for AuthorYOU:
info@AuthorU.org
info@AuthorYou.org
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It’s BBQ time ... will I see you this Saturday? And have you registered for the sizzling webinar tomorrow with the faculty from Publishing at Sea? There’s still time.
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Ooh ... countdown time ... we are less than three weeks away from the big night for the Hall. Love the Silent Auction awesome baskets that are coming together – I’ve got one that has a value of over $2500 that is in the mix ... plus dinner on my deck for up to eight. Love it that Colorado’s premier meteorologist Mike Nelson has created a basket that includes a full hour of just Mike gathering with the winner and seven of his or her friends on what is going on with today’s weather and climate. Renowned photographer and 2019 Inductee John Fielder OK’d that two of his beautifully framed photos could be included in the mix before his passing.
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Barnes & Noble will have many of the Inductees’ books available for purchase at the Hall’s event.
THIS event is now 90% sold out. Get your tickets now - https://bit.ly/GreatAuthors ... And why not gather eight friends and create YOUR table? It’s a night to remember to celebrate the Inductees, the legacies, and much more ... not to mention FUN. There will be only twelve—ten Living and two Passed (they will have family members represent them)—bet you can’t guess who the two are. All other Inductees will be there, in person. Tickets are available here: https://bit.ly/GreatAuthors
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The last Amazon Bestseller workshops will be in November. Dates are 1, 8, 15, 22—four consecutive Wednesdays from 4 to 5.30 MT. Space is limited. This is direct coaching from me throughout. If being a bestseller is a goal, this is the time to register to participate. Remember, Alumni participate at half price.
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This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast, is with Authors Hall of Famer Sandra Dallas as she shares Writing and Book Reviews
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 14 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. August 2, 9, 16, 23 Amazon Bestseller workshops
2. August 24 Webinar for Publishing at Sea with Faculty
3. August 26 AuthorYou BBQ
4. September 9 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
5. September 11 Authors Hall of Fame Induction Gala – In Person only
6. September 22-23 Speaking Unplugged – In Person
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AuthorYOU members … the September second Saturday AuthorYOU Salon is slated for Saturday, the 9th and is at the ONLINE time only this month, 7 am to 8.30 and IN-PERSON 9 am to 11.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Discover and USE – Toolzu
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Find the top hashtags that drive the target audience to your page. Fill your posts with the best selection from 12+ million hashtags divided into multiple categories, trending, and high-convertible. Use hashtags for Instagram, Facebook, Twitter, TikTok, and other social media.
Growth Tools for Instagram
Hashtag Generator
Generate and fill your posts with the best hashtags
Top Hashtags
Generate specific and engaging hashtags
Downloader
Save Social data from any public account to your device
Analyze by Name
Analyze Instagram account for better performance
Profiles Catalog
Explore Instagram with an advanced Instagram profile search
Instagram Stalker
View someone else's profile without letting you know
Hashtag Generator for Instagram: Reach and Activity The main trend in 2020 is a smart choice of hashtags. There is only ONE main rule: use all types of hashtags. What top hashtags to choose? Our service will help you with that.
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Tim Hewitt
Friesens America
Email: timh@friesens.com
Phone: 303-495-3336
From humble beginnings in 1907, we’ve grown into the premier short-run book manufacturer and packaging specialist in Canada. We’re proud to produce amazing print and packaging for top publishers, schools, and manufacturers around the world. We maintain the most efficient cost structure through ongoing staff education, lean work practices, and fast turnaround.
Friesens’ commitment to the environment is built around making the best use of all our resources and minimizing our ecological footprint. We use our resources as carefully as possible – reusing and recycling whatever we can. Any waste that leaves our plant is recycled in such a manner that it can be used again.
Any printer can put ink on paper, but the employee-owners at Friesens are committed to the craft of building amazing books.
We serve the needs of publishers across North America using the latest equipment operated by a highly skilled team of prepress, press, and bindery experts. Given our location at the heart of the continent, we are well-positioned to deliver exceptional quality short-run projects throughout the USA and Canada.
Our employee-owners are ready to serve you with the passion and commitment that only an owner can
provide.
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| 3 Webinar - Get 30 ++ Author, Publishing, Marketing Tips
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| It’s happening TOMORROW, THURSDAY, August 24th
3 pm PT, 4 pm MT, 5 pm CT, 6 pm ET
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Grab your paper, pencils, and popcorn for a fast hour that will cover ahas and insights for your Author Success. The 2024 Publishing at Sea Faculty are your guides ... Ashlee Bratton, Derek Doepker, Rebecca Finkel, Rox Burkey, Bobby Crew, Mara Purl, and Judith Briles will deliver 30 plus author, cyber, publishing, marketing and techie tips that will have you doing a happy dance. Author Success is the result.
Register here: https://bit.ly/AuthorTipsAtSea
It's a freebie. We start on time. It will
be recorded ... and ALL registrants will get the recording the next day.
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| 4 Join me for Speaking Unplugged
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Speaking Unplugged In-person
September 22-23… In-Person only
Limited to a MAX of 10 participants
(This is a two-day event)
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Would you like to know how powerful you, your book and your experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 40 years of speaking on the in-person and online platforms, Dr. Judith Briles will show you how to become a successful professional
speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
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Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated in excess of $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …
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Don’t delay: All previous Unplugged Speaking Experiences were SOLD OUT!
Your guide and mentor for these 2 awesome days is Dr. Judith Briles, the author 45 books, publishing expert, and podcast host.
Experience two days of Judith … NO pitches to buy other “stuff”, just Judith Briles Speaking Unplugged delivering an amazing depth of speaking and marketing information that she has derived from her 40-plus years as a professional speaker that has taken her to 20 countries—from Finland to Brazil and all 50 states.
Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all
of them? Judith is the master book publishing coach and guide.
Reserve Your Spot NOW – space is limited to 10 individuals—
for 2 Colorful Brain-Jammed Days, Including a continental breakfast and lunch.
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| 5 Become an Amazon Bestseller in November
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Starts November 1 at 4 pm ... will you attend?
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Are you ready to turn your eBook into an Amazon bestseller? The August Bestseller session is an online workshop that shows you the strategies and steps to claim your bestseller status.
Today is the last day to register for my Create an Amazon Bestseller Campaign for Your eBook Online course, Sign up by Noon MT so you get the handouts. Available only to a limited number of participants.
Dates are November 1, 8, 15, 22 beginning at 4 pm to 5:30 pm on four consecutive Wednesdays.
Can you get results?
Can you grab #1 for more than an hour like many of these campaigns?
Yes, yes you can. Every participant has earned the Bestseller ranking.
Let’s do it ...
Register: https://bit.ly/AMZBestseller
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| 6 Author BBQ is next month ... come on the 26th! in 3 days!
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Come to the Annual AuthorYOU BBQ
Join your fellow authors for some great food, fun, and networking at the annual AuthorYOU BBQ. There will of course be plenty of beer and wine. No need to bring anything, food and drinks will be in abundance. Family members are welcome.
When: August 26th, at 4:30 PM
Where: Judith’s House
8122 S. Quatar Cir. Aurora, CO 80016
Cost: $15 for singles or $25 per couple. (all food and beverages included)
Singles: $15
Space is limited. Select Single or Couple from the Dropdown Menu Below
Register: https://thebookshepherd.com/come-to-the-annual-authoryou-bbq/
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AuthorYOU Salons … September-October
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second
Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for August
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August 3 Websites for Author Success - Michelle Renee
August 10 Cracking the Writer's Puzzle - Patricia Raybon
August 17 Author Success via Niche Writing - Manuel Ramos
August 24 Book Reviews and More - Sandra Dallas
August 31 Speaking: Creating, Contracts, Book Sales - Judith Briles
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| Question of the Week ... Which hashtags should I use?
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Answer: You need to probe a bit and get some answers. Who are your ideal buyers? What are their interests? What social media platforms do they use? What are the key words and phrases that best describe your genre; your expertise? What key words and phrases do other authors in your genre using in their social media posts? What social media platforms are they using? That’s a start.
Use a
tool like All-Hashtag.com, Inflact.com, or Toolzu.com. Insert your key word(s) and see what comes up. At this point, you should have many hashtags to select. Experiment and see which ones appear to grow your presence; bring attention to your website; even
increase book sales.
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Funny of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy—Cat Who Lives On A Boat Loves Visiting New Places -
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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