Book Marketing and Publishing Tips for Authors–

eZine Issue #11 March 21, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Crap-a-roo … Twitter is pushing a few buttons
2. Hot podcasts for the month coming …
3. Webinar next week …
4. Cornucopia Book Camp Slated for April 14th
     Snap, Crackle, POP and Succeed!
5. Question of the week …
6. Book Shepherd "Fun" of the Week …

This Week Under The Book Shepherd’s® Roof: 

Musings: Did you know that March is: Umbrella Month, Cheerleading Safety Month, Caffeine Awareness Month, Credit Education Month, International Ideals Month, Craft Month, Women's History Month, Nutrition Month, Multiple Sclerosis Month, Peanut Month, Kidney Month, Hemophilia Awareness Month, and Social Work Month. Then, of course, there are a variety of days … with yesterday being the first "official" first day of Spring. Some parts of the country are shouting out, "Really?" Me too, as I shoveled 8 inches of heavy, wet snow off my driveway. And the news today—more than 70 million people are bracing for a nor'easter set to bring record-setting snow to the northeast—doesn’t sound like fun to me.

St. Paddy’s Day launched the second two-day Speaking Unplugged with 22 authors. I loved their energy and enthusiasm. The range of topics and expertise always make it interesting—the "reveals" that surface—the ahas that break-through—huge takeaways for all. The next one is in November and already half full. Info is on under Events.

AND … How’s your week going?
    Crap-a-roo … Twitter is                    pushing a few buttons.    

THERE are HUGE changes in Twitter. Thanks to Publicity Hound Joan Stewart for the heads-up. As someone who uses Twitter extensively and built the listenership for the AuthorU-YourGuide to Book Publishing podcast via Tweets, I’m all over this. Changes include:
1. NO MORE posting of identical content over multiple accounts.

2. You can no longer perform simultaneous actions such as Likes, Retweets or Follows from multiple accounts.

3. You can no longer recycle your tweets by posting them again and again over a long period of time. That will eliminate lots of the common tools being used for automation and saving time.

Your "To do" is: Read this article: "What Twitter's New Rules Mean for Social Media Scheduling via "

Hot podcasts slated for March.

Get ready to dive into, BookGrabbr—tomorrow’s show will highlight COO Daniel Langston. You will discover the power of … the how-to of viral global book marketing. The month will wrap up with an OMG show revealing how Amazon is throwing authors under the bus … and IDing alternatives for book selling and what you can do. Here’s a teaser: in 2016, Amazon sold 70% of books in the U.S. In 2017, the number dropped to 49%. Have I got your attention?

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

REGISTER for these dates NOW--

March 28th Noon Mountain Time - Soar your Book Visibility and eMail Grabs with Grabbr and its COO, Daniel Langston.

Register here:
The April Book Camp is a Cornucopia of Treats … Get Ready to Snap, Crackle, POP and Succeed!

Come to this year’s cornucopia of ideas, strategies, tips, and tricks to move your book success and author life forward.

It’s a jammed-packed day with five extraordinary experts in a variety of areas—all areas every author should be snapping, crackling, popping with for author and book success. Get ready to:

Snap . . . your head around to face forward to your success.
Crackle . . . with confidence so your brag grabs your audience.
Pop . . . your events, branding, messaging to grab your audience.

Succeed . . . with tech, wizardry to implement every idea.

- Would you like to discover Ninja book marketing strategies that will reenergize you and your book … and create sales?

- Are you savvy about tips and techniques on how to create a sizzling reel about you and/or your book … and why you should have one?

-  Are you overwhelmed with all the author, book and publishing tasks that seep through daily … and want relief, starting now?

- Would you like to find ways to get paid for what you already write … starting with your blog?

-  Are you up to know what’s new for author and book apps?

- Can you quickly and succinctly get the attention of the media, a book buyer or a decision maker …?

- Do you really know what your "theme" is and know how to POP it?

Who Should Attend: Authors, Wannabe-Authors, Speakers, Trainers, Consultants
Where: CADA, 290 E Speer Blvd, Denver
When: Saturday, April 14th … lunch included
Time: 8.00 a.m. to 4.30 p.m.
Cost: $89 for Early Birds – ends April 1st – Tardy Birds will pay $129.

        Register here:

Questions of the Week:

Question: All my friends tell me that my life is interesting and I should write a book. Should I?

My answer: Maybe … maybe not.

Authors can't write a good book without the Passion Factor. It's how the book in the belly gets out. Do you have one in yours?

It’s passion that fuels an authors’ engines, enables them to work one more hour, take one more step to get their "baby" written, laid-out, designed and to the printer. It’s their passion that allows them to roll up their sleeves and create a marketing and promo plan and even speak publicly about it.

A simple question needs to be answered: why do it?  When the author identifies his or her Platform, the Passion Factor is a critical component.  It collapses without it. Sometimes the Passion Factor is bold and out front; other times, the author stumbles upon it—not even aware that the book in the belly would rise to the surface.

What topics/areas do you know about—by schooling, life experiences, the school of hard knocks? Do you gyrate toward a subject? Do others tell you that you are a wiz at something? Is there a deep, burning desire to advocate a cause or reach out to help others? Have you had an "aha" moment where the skies opened up and your belly began to dance?

If you want to write a book, you’ve got to love the topic/cause/theme/story. If it’s just something to do, the question has to be asked, "Why do it?" Is it: it's my passion ... I believe in it; I'm committed to it; I will put my time, my energy and my money to support it?

Not everyone should write a book, attempt to create a small press, or become an independent publisher. Someone may have said you should, but should you? Does a deep internal drive tell you, "Yes, my thoughts, my experiences, my words need to be read, seen, or heard."? If so, go for it. Embrace it.

Book Shepherd "Fun" of the Week …
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Laugh out loud with Ellen DeGenes as she mingles with "auto correct" via on the mobile.

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
® has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd® is a registered trademark

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