Book Marketing and Publishing Tips for Authors–

eZine Issue #151 – November 25, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover What Runs Where

2. AuthorYOU VIP Member Benefit … Meet Rebecca Finkel

3. Do You Need Help with Overwhelm? … Get the Author’s Assistant

4. Create an Amazon Bestseller Campaign in January

5. AuthorYOU Salons … register for Dec, Jan, Feb, Mar now

6. Hot podcasts for November … Add to your calendar and listen/learn

     7. Question of the Week … How can I create a customized promotion?

     8. Book Shepherd “Fun” of the Week … Cat plays Santa

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
It's a first for me … I’ve never had Christmas up BEFORE Thanksgiving—both inside and outside … but 2020 did it. Maybe it’s because both my ovens did a RIP this past week—no turkey cooking here! As I look out my back deck and view my neighborhood, looks like I have lots of company—lights everywhere—love it. Yesterday, we had snow here in Denver—glad that we had the outdoor lighting all in place. It’s cold out there!

Tomorrow, it’s a no gathering in-person day. Just John and I … I will, though, catch the Macy’s Parade plus the National Dog Show with granddaughter Bella watching at the same with the two of us making commentary on a phone call! Loving four-legged critters, I no longer have them as pets, I still get a kick out of watching the array of dogs prancing around as their trainers hope they get "Best in the Show!" … who will be the "best of the show"—I will watch it with my granddaughter—she in her home, me in mind—with both of us making our own commentary.

AND … I love new words … and here’s one for 2020:

Acartohygieiophobia (n.)
The fear of running out of toilet paper. From the Greek,
literally "absence of paper for hygiene purposes, fear of."

At Costco last week, I marveled at the number of carts loaded up with toilet paper and paper towels. Acartohygieiophobia hits the mark!

Tonight is the last night for my 4-week How to Create an Amazon eBook Bestseller. Next session will begin in January. Yup, my “system” works. Next up is Ron Beach for his book The Virtual Divide slated for eBook launches TODAY November 25-27—will be fun to watch how it does.

Results do count … if you want practical publishing and book marketing guidance in grabbing multiple #1 spots, get registered for January’s short but effective 4 week session. If creating an Amazon bestseller is something that you want in your midst … join me for a fun (and I promise, it’s fun, but a true hands-on “learn this and get ready to implement” experience), join me. The September and November sessions were SOLD OUT.  Each is 90 minutes; the time is fast, informative, and definitely a “how to”. We start and end on time each week. If you miss one, I send the recording plus all handouts. Details below.

I’ll be doing three of my Unplugged programs online. On  Janurary 29-30, it’s Book Publishing Unplugged, February 26-27, Book Marketing Unplugged—and introducing Social Media Unplugged for March 26-27.
Each four-hour session will start at Noon. Details will be on the website soon. Each session will be recorded for registrants who miss or can’t attend via Zoom.

Wishing you all a wonderful Thanksgiving … with deep Gratitude, to you all for the work you do … for the words you produce,  

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

Last week, Sandy Gould from Color House Graphics joined me for a Book Printing Power, POP & Trends session to reveal the ins and outs of book printing today. This week, Pierce Gaynor joins me and introduces the Fiction Author’s New Best Friend. Lots of info on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 350 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. November 27 – Judith’s Friday Friendly Private Coaching

2. December 4, 11, 18, 24 – Judith’s Friday Friendly Private Coaching

3. December 12 – AuthorYOU Salons-free for AuthorYOU members only

4. January 6, 13, 20, 27 Amazon Bestseller Campaign Online

5. January 29-30 – Book Publishing Unplugged Online

6. February 26-27 – Book Marketing Unplugged Online

7. March 26-27 – Social Media Unplugged Online

8. June 25-26 – Speaking Unplugged Online – In-Person, Denver

AuthorYOU members the December second Saturday AuthorYOU Salons of the year is slated for December 12th   WILL BE VIRTUAL, most likely through March. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be created with a password on Friday, November 13th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 3 spots open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want Tips for Authoring and Publishing? Last week’s podcast was all about book design! This week is printing tips. Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and Experience What Runs Where
If you are doing Ads, get better digital advertising insights – What Runs Where could be the perfect spy tool to invest in.

If you are going to spend money on ads, you need to know what you are getting into. What Runs Where reveals how to put out the most effective ads in your industry on social media. It’s a great tool that allows you to learn what is working well for other brands. Optimize your own campaigns according to gathered data and charts.

Find out what’s going on in specific mobile ads and gather valuable traffic source information. It’s advertising on steroids. Warning: there’s a cost to it. I didn’t see a free trial—you can cancel at any time—may be worth buying a month, then canceling.
AuthorYOU VIP Member Benefit … eBooks don’t have to look boring! Discover Rebecca Finkel …
F + P Graphic DesignRebecca Finkel
Phone: 970.223-1375

eBooks don’t have to all look alike … they don’t have to be boring … and Rebecca Finkel can make yours POP and stand out!
Services: Book cover and interior design, eBooks, interactive Inkling books. Nationally and regionally recognized, award-winning book design. I work closely with authors to create a unique book integrating text, photos, and graphics. I pride myself on completing projects on time and on budget. Rebecca also converts books into any eBook format, increasing your market potential. Think Fiction-Nonfiction-Childrens.

Hey Authors … there is only 1 spot left …

Do you suffer from publishing overwhelm?
Do you find that you don’t have enough time to invest in yourself?
Do you struggle with social media and email marketing?
Do you need someone to help you create online content or to manage and schedule posts to promote your book, business, or expertise?

If you answered yes to any of these questions, then you probably need an assistant, and it’s more affordable than you think.

Whatever your needs are, I will work with you to help make your author and publishing life easier.

What Can Your Author’s Assistant Do for You?

- Manage your Social Media Platforms

- Manage your Email Marketing.

- Website Maintenance

- Manuscript Evaluations

- Publishing Support

- Presentation Support

- Write Press Releases

- Write Query Letters

- Event Planning and Event Coordinating

- Manage your Product Sales System and CRM

Step One is to commit to yourself, your book, and your business.
Ready? Next, contact Bobby Crew at; call 303-257-2748
AuthorYOU Salons … register for December - January now
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

Create an Amazon Bestseller Campaign in January 2021 …
for Your eBook Online Course in 4 weeks
– next session starts January 6, 2021

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates:  WEDNESDAYs at 4 pm MT for each 90-minute session: January 2021, 6, 13, 20, 27 


Webinar REPLAY…
Book Marketing Copy Secrets and Tips for Authors
Savvy authors who want to be seriously success in book marketing will block 90 minutes on Thursday to discover tips and secrets to writing killer marketing copy.

If that’s not you … STOP—don’t read further.

BUT, IF YOU AREN’T and you want HELP pronto ... Join Judith Briles for an exclusive Author YOU FREE webinar with award-winning Copywriter & Consultant Casey Demchak.

During this webinar, Casey dives into the details of the WHY of writing dynamic marketing copy is essential to the success of your book launch. In fact, to ANY BOOK MARKETING efforts going forward.

Replay HERE:

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

November  5  Book Design Snap, Crackle & POP - Nick Zelinger 

November 12 Writing Finesse, Series & Page Turners - Mara Purl

November 19  Book Printing Power, POP & Trends - Sandy Gould

November 26
The Fiction Author’s New Best Friend - Pierce Gaynor 

Questions of the Week:

Question: How can I create a customized promotion?

Answer: I’m assuming you are talking about selling books. How about offering your book via your website with a special BIG discount for Holiday sales? Remind readers WHO your book is for. WHAT problem it solves. How about including FREE shipping?

Definitely, personalized copies that you sign and ship yourself. You will need a special page on your website that has the book and benefits and a BUY button. Then, you will need to create your PUSH copy—social media and a special eblast to all the emails that you have.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Hidden Camera Catches Cat Bringing Gifts To Her Family | The Dodo Cat Crazy

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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