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Book Marketing and Publishing Tips for Authors
Newsletter Issue #312– December 20, 2023
Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.
In this Issue
1. Author Tips & Tools... Discover ReTargeter
2. Publishing Help ... Meet Friday Friendly Coaching
3. January Program … 60 Tips and Ideas in 90 Minutes—Online
4. Book Success ... Register for Book Publishing Unplugged in March
5. Hot podcasts for December… Add to your calendar and listen
6. Question of the Week … I’ve been duped—help.
7. Book Shepherd “Smile” of the Week … My Favorite Holiday Pooch video
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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| It’s a soup cooking week for me. Several friends dropping in for soups and salads. Years ago when I lived in the Bay Area of Northern California, John and I would head to the theater in San Francisco. Our
before the show spot was Salamagundy—fabulous offerings of soups each day. Get one, and refills were free on others. This week, I’ve made four to share around our table—Mushroom with Wild Rice, Corn Chili Relleno Chowder, French Onion, and Clam Chowder.
And the Christmas puzzle has been started.
Bravo TO THE AMAZON Bestseller successes for Frank Victoria—The Founders’ Plot—and David Sovine writing as Louis Sauvain—Thaddeus of Beewicke—for their books this past weekend.
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And … it times to support the Aspiring Authors in Colorado. Once again, the Colorado Authors Hall of Fame will award up to five $2,000 plus Mentorship scholarships. Total value to an aspiring, unpublished author is $15,000+.
Do you know someone who is? Get them to submit their applications NOW. Details HERE: https://www.coloradoauthorshalloffame.org/scholarships.html
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Reminder ... AuthorYOU members … the January second Saturday AuthorYOU Salon is slated for Saturday, the 13th.
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This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast is with John Kremer on Marketing Trends for 2023, coming in as second most downloaded podcast this past year during December, I’ve identified the top four top podcasts in 2023 and do replays of each … so worth your time.
The full calendar will be downloadable through December from TheBookShepherd.com site. Listen in.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. January 6 AuthorYOU program – Workshop ONLINE—60 Tips in 90 Minutes
2. January 13 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
3. February 2-9 Publishing at Sea Cruise
4. February 10 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU
members
only
5. March 2 AuthorYOU program
6. March 10 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
7. November 15-22 Writing at Sea Cruise
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AuthorYOU members … the January second Saturday AuthorYOU Salon is slated for Saturday, the 13th, In-Person and ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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All ad creators and pushers are not the same. And all books are the same. If you are going to do paid ads, step up your game and find a provider that is the right fit for you. You’ve got to learn what’s out there—after all, the objective is to increase your influence and goose up your sales. Learn tips to focus on your true buyer/customer. That means, more opened emails and click throughs. Meaning, if you have a campaign going, and it may be time to change your
game.
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| 2 Meet and Discover Friday Coaching
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. It’s a full hour when you can ask questions—any question. And I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Zoom.
This is how each session starts: I share a few strategies, tips, and tools that attendees can immediately start to use. IMMEDIATELY! All share … and ask plenty of questions. They get answers. For authors, it’s the perfect way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors
who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
For AuthorYOU members $37 a month: for Nonmembers $75
Here’s the link to take advantage of it and subscribe—not a freebie: https://thebookshepherd.com/author-friendly-fridays/
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January Kickoff Program … 60 Tips+ in 90 Minutes
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Have your hot coffee and tea ready when we start ... maybe a few nibbles ... and definitely do a health break. When Dr. Judith Briles and her merry tribe of experts start the 90 Minute Round Clock, you won’t want to leave the room ... or for remote participants, your computer.
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You authors and authors-to-be out there ... suggest you be present ... get registered.
Date and Time: Saturday, January 6 Online. 8:30 A.M to 10:30 A.M. MDT
Cost: Members $25 ... Nonmembers- $50
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Book Publishing Unplugged in March
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Early Bird ENDS on February 17th
Last 5 years sold out … don’t miss out …
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Would you like to turn the book you have or are creating into the book and authoring success you want? Maybe Repurpose it?
Would you be willing to trade just a day to get all the publishing and strategy information you need … information and strategies that will create FREEDOM to be an awesome author?
March 15
– ONLINE
March 16– IN-PERSON
Early Bird ENDS on February 17
Last 5 years sold out … don’t miss out …
Awesome authors came from everywhere …
where will you come from?
January 19 or 20 will change your authoring life …
Experience one full day of Judith–either online via Zoom … no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30-plus years in the publishing field and as The Book Shepherd.
Create the bestseller you dream of … turn into the award-winning and sought-after author you aspire to … brainstorm the crowdfunding program to fund your project … get the answers to the questions you have … all of them.
Judith is the master book publishing coach and guide.
Reserve Your Spot NOW – All Unpluggeds are limited in size.
for a Colorful Book Brain-Jammed Day.
March 15 or 16, 2024
Details and Registration: https://bit.ly/PublishingUnplugged
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| Hot podcasts slated for December
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December 7 Are You Ready to Expand Your Writing chops? - C. Hope Clark
December 14 Branding, Logos, Electronic Press Kits - Nick Zelinger
December 21 Book Marketing Strategies for 2023 and Beyond – John Kremer
December 28 7 Writing Blunders for Authors to Avoid - Judith Briles
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| Question of the Week ... I’ve been duped, what do I do?
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Answer: To pull a line from former President Bill Clinton: I feel your pain. You’ve been zapped by a publishing predator. Westbow is part of the Thomas Nelson publishing empire. Like the way Balboa Press as part of Hay House. Both are also Author Solutions in disguise. What you have experienced is on a spiral, gazillions have been lured in to publish their books to come away feeling betrayed, lied to, duped. You think you are dealing with a reputable publishing concern and instead, you are waltzing with a publishing predator. Sigh.
What I would do: Immediately challenge your transaction with the company. Demand your
money back. THEN, contact the credit card company you used and put in a dispute. Use the words: misrepresentation of services; inferior product, non-delivery, failed to deliver in time, etc.
And avoid any company that has Bloomington, IN address in your dealings for self-publishing services., It’s the city that Author Solutions’ main address is. Forward, do a Google search in the future for any company or person you are considering working with—follow its name with the words: complaints, rip off, problems, lawsuits. Read many pages—bad news is usually buried. My two bits.
costly mistakes. To expediate processes. To not fall into a solo vacuum.
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Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy—. one of my fave Holiday happy pooch time: https://www.youtube.com/watch?v=c8hXrsOx-cs
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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