Book Marketing and Publishing Tips for Authors–

#46 November 21, 2018 eZine Issue
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   Two December events … come!

2.   Meet the Author YOU community ... let’s hear about you

3.   Discover Tools … create quizzes to add to your tool kit

4.   Hot podcasts for the month coming … 5 to put on your calendar

5.   Webinars slated … Discover the Fan Base Formula

6.   Question of the Week … posting reviews

7.   Book Shepherd "Fun" of the Week … music from Espana

This Week Under The Book Shepherd’s Roof:

Grateful … is what I am. For you. For your words and work. And, I’m grateful that I’ve been given the opportunity to connect with others; encourage them; and create books that have made the difference for and to so many. What a gift.
Thursday, friends and family gather and celebrate Thanksgiving. As you gather—ask and share one thing—not a laundry list. How about:

What’s the one thing that has stood out this year that you are grateful for?

Do you like surprises? Especially those that I can recognize is a "game changer" for what I am currently doing and for my author clients. I admit, I thought last Wednesday’s webinar on social media was going to be a regular "here’s how you do it" webinar. Well, there was the here’s how you do it … but this one had the runway WOW Factor … I will not think of Instagram as I have been; nor Facebook; nor LinkedIn. It’s such a home run for me when I can pay total attention, almost mesmerized as the 70 minutes unfolded. The replay is below. The 30-Day Social Media Facelift lifted ideas and thoughts and strategies and how-tos that were terrific. A true Game Changer … and you are welcome.

This is the last call for Coloradans who want to be at our Barnes & Noble Fair next month on December 19th book signing event, I need to know. Join me … there are FOUR spots left. Think of it: a great way to drive book buyers to a terrific bookstore, meet readers and sell books and raise money for our foundation. Love it. Details below for participation.

Next week is the beginning of my official book launch … Amazon has done "the stock up" … I’ve got some smart gifts for buyers of How to Create a $1,000,000 Speech … and I will be having a "party with noshing, nibbles and nuggets at 6 p.m. December 19th at B&N here in Colorado—celebrate and support our authors who will be featured from 9 a.m. until 6 p.m. – then celebrate with me.

Lot’s happening …

AND … How’s your week going? I love to hear what all of you are up to.

Two Hot Events to attend in December …
December 1st

It’s Our Annual Ho … Ho … Ho … Holiday Party

Are you coming? It’s that time of the year again … Fun, Laughter, Great Food, Interesting Gifts, and Amazing Schmoozing—the food is always excellent, the networking, schmoozing and laughter —perfect to kick off the Holiday season.
The Author Holiday Party will be held on:

Date: Saturday, December 1st from 6: 00 to ???

… includes dinner and drinks (no tipping!)

This is a must RSVP … if we don’t have enough signups, we will cancel. This Monday, the 26th , is the last day to say, "I or We will be there."

Details HERE

December 19

The Holidays are just around the corner … participate in the B & N Book Fair
There are 4 Spots left – is one yours?

Bells will be ringing and shoppers looking on Wednesday, December 19 throughout the day at the B&N top selling store in Colorado. If you have a book that will attract buyers; you are willing to tell all to come on down to the store; is returnable and available through a distributor, let me know now. Spots will be very limited. The financial cost to participate is "ZERO" … you do have a time commitment. Details will be posted on the Events page of the website.

Meet the Author YOU Community … let’s hear about you!
Each week, let’s meet members of Author YOU… here’s what I want you to do. Send me info on you (approximately 70 words—who you are, expert in …, a tidbit about what you do, connection to your website, a photo of you). Send it to me at AND put in subject line member: info for ezine.
That’s it.

Marsha Haygood is an expert in women’s leadership ,diversity and turned her business expertise into a career of helping others become and remain successful.  A former entertainment executive, she is now President of StepWise Associates offering strategic coaching, leadership training and consulting services to individuals and organizations who can benefit from a strategic thinking partner.

Two leadership books are co-authored: The Little Black Book of Success: Laws of Leadership for Black Women, dubbed a mentor in your pocket and recently, the companion Workbook. Get her books:

Deborah Armstrong is a Canadian dairy farmer who writes hot and spicy contemporary romance. Her heroines like their single malt scotch smooth, their coffee strong, and their sex life sizzling. Her debut novel, Forever Love (Readers’ Favorite 5-Star Review) is about the whirlwind romance between an independent country girl and a Hollywood heartthrob.
Deborah has published four novels. Read more about them and Deborah at

Dave Westfall started his corporate career as a financial analyst at Ford’s Finance & Insurance Operations then as a VP at Tandy Radio Shack’s Video Concepts Retail Store Chain. In his next career he become the CFO and EVP at RE/MAX International. Dave is currently on the fourth stage of his career: as an elopement expert, speaker, author, coach and internet marketing consultant.

Discover his latest bestselling book on Amazon, Big Weddings Suck!


Hot podcasts slated for November
In November
· 10 Tools and Tips for Publicity and Book Marketing with Joan Stewart
· Book Events with Amy Collins
· Tips and Tools for Selling 200 Books in 2 Weeks with John Kremer
·  Publishing Predators Update with Judith Briles
· How to Create Raving Fans with the Fan Formula with Adam Houge

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

And, if you have listened, support our podcast and post a review. Thank you!

More Great Tools

Awesome Geek Girl Kelly Johnson reveals that Interact is a tool for creating online quizzes that can generate leads, segment your audience and drive traffic to your website. There are free and fee versions. Suggest you "play" a bit and stick with the free. Cool.

More Webinars are coming … more Webinars are coming

NEXT Wednesday, November 28 …  11 PT, 12 MT, 1 CT, 2 ET

If you are an author who wants Raving Fans; desires and gets mega caseloads of book sales; and wants to land on the USA TODAY Bestseller list, this is your webinar coming up on November 28th. Get ready to discover the Fan Base Formula for Building Raving Fans and Book Buyers. And landing on a premier bestseller’s page.

-Insider strategies on how to maintain book sales.
-Discover how the Amazon algorithm works.
-Learn which specific parts of a book that helps it to convert or gain traction on Amazon's algorithm.
-Learn the best ways that you have found to grow an author audience.
-What does it take to hit the USA TODAY list?
-Discover the best method to hit the USA TODAY list.

Your guide is Adam Houge. He is a Wall Street Journal & USA TODAY bestselling author. After distributing more than 2,500,000 of his own books, he founded The Fan Base Formula for Authors where he teaches authors at all levels, from brand new to New York Times bestsellers, how to grow and maintain consistent and reliable sales with their books. His most recent project will include directly helping other authors to hit the USA TODAY for themselves.


Get READY for the 30 Day Social Media Facelift for Authors … a Facelift you wished you had had long ago
Rarely can I say … a webinar is an Author Strategy Game Changer. Last month, I showed you one on how to goose your PowerPoint slides to stellar display.
The Author 30-Day Social Media Facelift now joins the ranks of must watch and do.

What made it different? In a total of 70 minutes,

1.   We only deep dove into three platforms: Facebook, LinkedIn and Instagram;

2.   Secret Sauce was delivered for each that will put what you are currently doing to position and grow your following to dust;

3.   There were NO SLIDES – it was ALL LIVE – and via Karen Liz Albert’s laptop to her sites showing you what to do; what to click on; what to change …

4.   Oh, you can "listen" to 95% of webinars … this was one that you were glued to what was unfolding on your screen.

Yup, a true Game Changer. For influencing. For Marketing. For Author Success.

Here’s the replay:
Here is Karen’s offer:

Savvy authors shouldn’t miss this one:
I speak on stages lots; I do online presentations …, and I use PowerPoint slides … always. My slides are good … NOW, they are going to be GREAT! And I’m now in the process of changing them all. Why? Because of the webinar presented on Wednesday … and I would suggest you join me.

First, here’s the replay that runs a total of 80 minutes including questions:  

Next … Get ready for ALL TREATS … and NO TRICKS with Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to watch and learn.
· If you are educating your audience and plan on using visuals … you need to watch and learn.
·  If you are doing any type of interaction that uses slides and PowerPoint, you need to watch and learn.

There is a reason why my presenter, Dr. Jaclyn Kostner is paid the big bucks for all her online and remote presentations (I’m talking 4 and 5 figures for her presentations): she knows how to keep her participants and audiences visually engaged from the get-go. Now, so will you.

Questions of the Week:

Question: How can I post a review on Amazon?

Answer: First, anyone attempting to post a review must be a customer of Amazon—meaning that purchases of $50 per year on the site makes you one. Second, even if the first criteria is met, if the Amazon robots can connect the "reviewer" with the author via social media (yes—friends on Facebook, etc.) or as a friend or associated in any way, the odds are 99% that it will be rejected. And reviewers don’t have to buy on Amazon … but, if they do, they will be labeled as "verified" meaning that the review will be posted higher than those who just post and obtained the book from another source.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. I love music – and this is the time of year when lots pops—enjoy this two-minute clip from Spain:

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Skype.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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