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Book Marketing and Publishing Tips for Authors
Newsletter Issue #332– May 8, 2024
Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.
In this Issue
1. Author Tips & Tools ... Discover OnlineBookClub.org
2. Author Benefit ... Meet Midwest Book Reviews
3. Author Success ... Register for Speaking Unplugged this month
4. Amazon Bestseller … new workshops start in June
5. Hot podcasts for May … Add to your calendar and listen
6. Salons … May is ONLINE only this Saturday
7. Question of the Week … What is “color” in writing?
8. Book Shepherd “Smile” of the Week … Watch old Hollywood stars shine with their feet
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU … and
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To all the Mom out there. Take the day and do what the spirit guides you to do and enjoy.
This Saturday, there is only ONE AuthorYOU Salon … and it’s ONLINE … from 7 a.m to 8 a.m MT. Why? It’s also the Barnes & Noble Book Fair. I need to
be across town to do an early a.m setup.
It’s our final Spring Book Fair at the West Village Lakewood BN from 9 to 5. Drop in and say hello. See new books. Grab something from the café. Support the Author’s Hall of Fame. And … why not sleuth a bit. Check out the traditional publishers covers …and definitely scout out the sections of the store where your book would be placed on the shelf. What’s new … and WHY NOT take a few pictures of your book being on the book shelf? Post it out. Start an Instagram reel. Ideals are everywhere.
The BN stores create some great signage that could be the perfect backdrop for your social media push. Try it … suspect you will like it … and have a little fun as you search the store for signage treasure.
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Get registered TODAY for an amazing hour with Authors' Hall of Famer Kathleen O'Neal Gear next week as she talks books.
Kathleen O'Neal Gear is an Archaeologist and an award-winning author of 57 novels and New York Times bestseller. She was honored by the United States Congress with a "Certificate of Special Congressional Recognition” and inducted into the Colorado Authors Hall of Fame in 2023.
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The May B&N Bookfairs are set
up—agreements are signed with each and books have been ordered. Grateful for the support B&N has given to the Authors Hall of Fame since its inception. Saturday May 11 at WestVillage in Lakewood. On August 4, we will be in Colorado Springs Briargate—all BN events are Colorado based.
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I’m excited
… I have a new website bubbling up in a week: JudithBrilesBooks.com. A new home for all my books plus introducing Judith’s Readers Circle for fan gathering and sharing of private events just for readers of my books.
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It’s Speak on YOUR Book Month. Are you ready to sell books? To get tips to connect? My
posters are all ready to roll out each day—31 … and I’m planning for June.
And a tip to all of you …
In LESS THAN TWO WEEKS … Next up is Speaking Unplugged this month, May 17 for Online and May 18 for In-Person. Be there. First timers welcome … and wise authors now that refreshers to rejuice and getting going again are a wise choice. Join me. Details below.
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| Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot.
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Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and rejuicing. Read in less than minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
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Reminder ... AuthorYOU members … the May 11 second Saturday AuthorYOU Salon is slated for Saturday, the 11th. Online only.
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This week on the AuthorU-Your Guide to Book Publishing podcast, bestselling and award-winning author David Sovine, writing as Louis Sauvain reveals insights and tips on world building
for a full hour on how to succeed in being a guest on any podcast. Listen in.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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If becoming an Amazon bestseller is on your To Do list this year, get signed up for my next series of classes that starts in June. Details on TheBookShepherd.com under events.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 18 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. May 8 Author Happy Hour – Kathleen O'Neal Gear 2. May
9 Podcast World Building – David Sovine 3. May 11 AuthorYOU Salons –ONLINE Only - AuthorYOU members only 4. May 11 Barnes & Noble BookFair – West Village, Lakewood 5. May 16
Podcast LinkedIn and AI – Debra Jason 6. May 17 Speaking Unplugged ONLINE 7. May 18 Speaking Unplugged IN-PERSON 8. May 23 Podcast Brushing Up on Speaking and Book Selling - Judith Briles 9. May 30 Podcast Writing with Sex – Donna Jennings 10. June 8 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
11. June 5, 12, 19, 26 Amazon Bestseller 12. July 10 Author Happy Hour – 13. July 13 AuthorYOU Salons – ONLINE & ON-PERSON - AuthorYOU members only
14. August 3 - Author BBQ
15. August 4 BN BookFair Briargate, Colorado Springs, CO
16. August 10 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
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AuthorYOU members … the May second Saturday AuthorYOU Salon is slated for Saturday, the 11th, ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new
podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today.
Benefits galore. https://mp.gg/e9d1o
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| 1 Discover ONLINE Book Club
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Join in for free to the world's top book discussion website—it’s accepting book submissions … why not yours? Increase book sales by getting honest reviews from trusted sources! Over two million members.
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| 2 Meet Midwest Book Review
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Since 1976, Midwest Book Review has been committed to promoting literacy, library usage, and small press publishing. The MBR publishes the following monthly book review magazines specifically designed for community and academic librarians, booksellers, and the general reading public:
· Internet Bookwatch (a compilation of The Bookwatch, Library Bookwatch, and Wisconsin Bookwatch)
Reviews are posted on the Internet with a number of thematically appropriate websites, databases, and online discussion groups such as alt.books.reviews. Our reviews are also available through Internet bookstores. Midwest archives all reviews on the Midwest Book Review website for a minimum of five years.
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Online – May 17
In-Person – May 18
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Would you like to know how powerful you, your bok and experiences are and how they can influence and change others one word at a time? Would you
like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
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Would you be willing to trade just ONE day to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated in excess of $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …
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Don’t delay: All previous Unplugged Speaking
Experiences were SOLD OUT!
Your guide and mentor is Dr. Judith Briles, the author 45 books, publishing expert, and podcast host.
Your day will change your authoring life
Experience a full day of Judith … NO pitches to buy other “stuff”, just Judith Briles Speaking Unplugged delivering an amazing depth of speaking and marketing information that she has derived from her 35-plus years as a professional speaker that has taken her to 12 countries—from Finland to Brazil and all 50 states.
Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.
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| 4 Create an Amazon
Bestseller Campaign for Your eBook Online Course in 4 weeks!
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Sign Up for JUNE classes
Wednesdays, June 5, 12, 19, 26
There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the later. I will take you through each step during the four weeks. When you complete #17, you are ready to execute. You are not alone … I’m your coach and advocate when the campaign begins.
My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts.
Requirements:
1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Wednesday afternoon will be our start time.
2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
4. A computer. A free account on either Canva and BookBrush.
Dates: Wednesdays, June 5, 12, 19, 26
Times: 4.00 P.M. to 5.30 P.M. MT
Register here: https://bit.ly/AMZBestseller
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Hot podcasts slated for May
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
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May 2 Podcast Success – Judith Briles and Ben Horlander
May 9 World Building – David Sovine
May 16 LinkedIn and AI – Debra Jason
May 23 Brushing Up on Speaking and Book Selling - Judith Briles
May 30 – Writing with Sex – Donna Jennings
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AuthorYOU Salons for May-June
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| Question of the Week ... I heard you talk about using color in writing. What did you mean?
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Answer: I’ve read too many books that are “tell” books … the author makes a statement. then another … and another. Gets boring quickly. There is no color—no juice, no pizazz or pop to “add to the statement.” If you have ever watched or listened to a sports event—there are two voices, two people as the narrators. One who does the “tell”—just the
facts in a statement about the player. The other adds the “juice”—adds that reveal more about the player—it could be personal; about a funny; an event … you name it. It makes it far more interesting, and engaging. That’s what you want to do as an author … it will build fans.
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Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time— and Optimism time. Watch Old
Hollywood Stars Shine with Their Feet: https://www.youtube.com/watch?v=944rXMY6bYM
Enjoy a few minutes … and ooh
and ahh … my two bits.
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you
who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2024 Judith Briles - The Book Shepherd™ All Rights Reserved.
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