Book Marketing and Publishing Tips for Authors–

Newsletter Issue #227 – April 20, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover LinkedIn Creator Mode

2. AuthorYOU VIP Member Benefit … Kitchen Table Writing

3. New Webinar … Creative Juice for Writers and Authors

4. May First Saturday Program … Creating Contests and Building Your eMail List

5. International Amazon Bestseller … Next class starts in May

6. 2022 Unplugged Events Are Posted … June, July, October

7. AuthorYOU Salons … posted through June 2022 on Meetup site

    8. Hot podcasts for April … Add to your calendar and listen   

    9. Question of the Week … Do online contests work to build email lists?

    10. Book Shepherd “Fun” of the Week … Cat has Obsession

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
I’m jazzed … it’s been a long time coming in the evolution of website. One of the “adds” is the Author Gallery. Displaying the covers of books that I’ve had my fingers on in some way … there are over 270 within the last few years. Found on the Epic Vision  tab, you can view them here:
Bravo to Amazon Bestseller participant Ron Adams … now an #1 International bestseller in many categories for his book, The Inner Path.
Woot … several of my Unplugged dates are up on site under Experiences. Book Publishing (June 24 or 25) and BookMarketing/Social Media (October) are both online and in-person. Speaking (July 15 or 16) is in-person only. In-person includes breakfast and lunch. Get registered. Details below.

A limited number of AuthorYou members have the opportunity to participate in the three Barnes & Noble book signings scheduled over three Saturdays: June 18, July 2, and August 6. Details will be on the AuthorYOU website this coming week. Remember: these author participant events are an AuthorYOU benefit … not just because you know me. Join the association … it’s an investment in YOU and your BOOK. Details here:

An all-new webinar on Creativity debuts next week. Details below.

Have you subscribed to my new YouTube Author and Publishing Tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is … Joan Stewart. It’s all about Book Hooks for PR and Marketing Part 2.

That’s my week … how’s yours? lots of happenings below. I continue with my year of “Re.” Wishing you all a Happy Easter and Passover …

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 10 million downloads of various podcasts since the podcast started six years ago. As this last day of
You can select which podcast is for you from over 550 shows and 10,000,000 total downloads since the show started … the latest will always be posted on top of the show page: it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. April 21   Podcast: Book Hooks, Part 2

2. April 26 Webinar: Creativity Juice for Writers

3. April 28 Podcast: ASPIRE-6 Steps to Author Success and Influence

6. May 5 LinkedIn Game Show webinar

7. May 7 – 1st Saturday AuthorYOU program –Online- Creating contest and building email list

8. MAY 4. 11. 18. 25 Amazon Bestseller ONLINE program

9. May 14 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

10. June 4 1st Saturday AuthorYOU program – TBD

11. June 11 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

12. June 18 – Barnes & Nobles – Colorado Blvd, Glendale CO

13. June 24 Book Publishing Unplugged ONLINE

14. June 25 Book Publishing Unplugged IN-PERSON

15. July 9 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

16. July 15-16 Speaking Unplugged IN-PERSON

17. August 6 Barnes & Nobles -Loan Tree

18. August 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

19.  October 20 - Author BBQ

20. October 21 Book Publishing/Social Media ONLINE

21. October 22 Book Publishing/Social Media IN-PERSON

22. October 29
Authors Tea

AuthorYOU members the May second Saturday AuthorYOU Salons of the year are slated for Saturday, May 14th.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spots opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ... Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

Discover LinkedIn Creator Mode
The Creator is a nifty LinkedIn tool for LinkedIn users to better “target” their posts. It turns readers into followers. Steps are within the image below… all starts with logging into your LinkedIn profile, clicking the ME icon—then to your profile, etc. You will be able to automatically add your keywords so that they trail all your posts.
Creator Mode changes a creator’s connections to followers. The LinkedIn display adapts to feature your original content, connecting with audiences because it displays the topics a creator posts in their profile as hashtags.
If you’re a creator, there’s flexibility to showcase your work in multiple ways —with images and video, text posts and events. It’s time to explore the latest on LinkedIn … there’s lots there for you to tap into.

Meet Kitchen Table Writing  
Anne Randolph Owner and Facilitator of

Get ready for a creativity galore gathering for juice up your writing; your storytelling; your connecting with your reader. Kitchen Table Writing opens up writing-tunities that soar your writing success.


Creative Juice for Writers & Authors
Creative Juice for Writers and Authors
Feeling stifled? Uninspired? Tired of the blank page?
Feeling as if writer’s block is an unwelcome houseguest that never leaves and eats all the ice cream?

It’s time for a little creative juice!

In this webinar, Melody Jones, Writing and Creativity Coach, will help you move past the writing blahs by tapping more deeply into that creative core we all have.

Tuesday, April 26 at 4 p.m. MT REGISTER:

What we’ll talk about and you will learn:

· What is creativity – exactly?
· A dog’s life, and what that has to do with creativity.
· Artistic expression, and no, being able to draw a stick figure is not a prerequisite
· Your body as a creative tool.
· Valuing creative energy in the ordinary.
· Structure as a framework for creativity.
You’ll leave with a refreshed mind and new ideas and tools for moving past the writer’s doldrums.

Interaction and questions are encouraged!

Melody will send all participants handouts, and everyone who attends this special AuthorYOU webinar hosted by Judith Briles qualifies for a special discount on an upcoming creativity event. Join us!


4 May First Saturday Program … May 7th 9 a.m.
Creating Contests and Building Your eMail List
It’s the First Saturday session of AuthorYOU for May … and it’s going to be different. Author’s Assistant Bobby Crew has created a step-by-step process to build your email numbers using a boatload of contest ideas. This is an ONLINE event.

This is a don’t-miss gathering for authors and wanna-be authors. Basically, anyone who is publishing and doing book marketing. Think Author Success for 2022!
· Platforms for contests to use.

· Different strategies that become magnets for participants.

· Tips for pushouts to let others know about your contest.

· Giveaways for winners.

· eMail building pushes and tactics.

Plenty of time for Q&A.

AuthorYOU Members: $15
NonMembers: $45

AuthorYOU Members:  $15   
: $45

Register here:

This will be an ONLINE program. Everyone needs to have an Instagram account set up before we start. You will be sent the handout and Zoom link on Friday, the day before.

5 Can Your Book Be an International Bestseller?
Yes, it can. Next workshop starts May 4th

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: May 4. 11. 18. 25.
Times: 4.00 pm to 5.30 pm MT

Judith’s next Amazon Bestseller class is slated for March. Four Wednesday afternoons. and are always limited in size.

Info here to get registered:

6 2022 Dr. Judith Briles Unplugged Events
Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events.
Registration: click on the Experiences tab.

AuthorYOU Salons May and June

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

Hot podcasts slated for April
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

April 7 Book Trends for Covers, Design and Swag
Rebecca Finkel

April 14 Book & PR Hooks, Part 1 – Joan Stewart

April 21 Book & PR Hooks, Part 2 – Joan Stewart

April 28 ASPIRE to Author Success and Influence Derek Doepker

Question of the Week

Question: Do online contests work to build email lists?

Answer: If set up right, using the ideal portals and platforms, they can significantly add to your follower list. There are tools and tips and many will be rolled out at the May AuthorYOU meeting. Register for it.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh aloud, a learn something new, and a sip of tea … and back to work—perfect. Loved this: Cat Needs A Family Who Will Understand His Obsession With ... Cheese
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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