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Book Marketing and Publishing Tips for Authors

                        Newsletter Issue #353 – October 2, 2024
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.

In this Issue

1. Author Tips & Tools … Treelink

2. Author Benefit ... Printing Help with CHG

3. Want to be a Bestseller? … Register for November Amazon Bestseller class.

4. Working Vacation Time …
Last Chance to Join me for Publishing at Sea

5. Author Talk …
Meet and Learn from World Aviator Record Holder and Author Penny Rafferty Hamilton

6. Hot podcasts for October … Add to your calendar and listen

7. Salons … October and November are available to register

8. Question of the Week … Is print media worth pursuing?

9. Book Shepherd “Smile” of the Week … Dame Maggie Smith

This Week Under The Book Shepherd’s ® Roof
Hello and Good Publishing Day to YOU … and
Whew … my Banned Book Giveaway ended yesterday with hundreds of entries. My team learned lots in the process. Will I do another? … oh yes … maybe next month!
So pleased that both Linnea Tanner and Kathy Ramsperger hit their #1 goals on their Amazon bestseller runs from Thursday through Saturday. Both hitting the “international” #1 … Linnea even hit #1 on five countries—very cool indeed. The next Amazon class opens in November. All online—info below.
And a HUGE shout out to book designer Rebecca Finkel … she did it. Supporting the Susan G Komen 60 mile walkathon, she’s got the blisters to show it. Bravo … I was honored to be one of the sponsors, as many of you joined in with me to cheer her on.

Watch for all my new posters in October … I’m celebrating my Foodie Rejoice Month!

I’m jazzed and planning on being out of sight for a few days this week–WRITING, just for me on my new Silver Magnolias series. Podcast is done and ready to go as the Saturday blog is. Need a few “down” days to be with my heart sisters in beautiful Oregon.

Managed to do a variety of “catch up” working sessions with clients over the last week, leaving them with lots of things to do when we settle into our regular coaching sessions. I will do my Friday private coaching this week.

And a HUGE shout out to book designer Rebecca Finkel … she did it. Supporting the Susan G Komen 60 mile walkathon, she’s got the blisters to show it. Bravo … I was honored to be one of the sponsors, as many of you joined in with me to cheer her on.

Watch for all my new posters in October … I’m celebrating my Foodie Rejoice Month!

I’m jazzed and planning on being out of sight for a few days this week–WRITING, just for me on my new Silver Magnolias series. Podcast is done and ready to go as the Saturday blog is. Need a few “down” days to be with my heart sisters in beautiful Oregon.

Managed to do a variety of “catch up” working sessions with clients over the last week, leaving them with lots of things to do when we settle into our regular coaching sessions. I will do my Friday private coaching this week.

The joy of finishing a chapter … your book … or finding a good read. So exciting!

Don’t forget to check out my new site JudithBrilesBooks.com is totally dedicated to just my writing. And I’ll be introduction my new Judith’s Readers Circle—one of the goodies I’ll be giving aways is a mini cookbook of some of my personal recipes. Join and download it. I’m already getting feedback from those who are using the recipes I shared.
Author Salons on the second Saturday—they are always the second Saturday of the month details are posted below. October and November will have both ONLINE and IN-PERSON gatherings.

Join Zoom Meeting
https://zoom.us/j/95845179338?pwd=UFBsb1Zwc3pEbTljdEMwYzhOUHFQUT09
Passcode: JB

This week’s blog dives into 8 tips for reaching your author goals . You can read it here: https://thebookshepherd.com/no-author-plans-to-fail-get-8-tips-for-reaching-your-goals/
 
If you are thinking about claiming bestseller status via Amazon, the November workshops are available to register for. The final one for the year will be in November—that’s a GULP when I write this.
October is Foodie Rejoice Month. I’ll be sharing favorite quotes throughout it.
 
Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot. AND, that Goodpods identifies it in its Top 100. It’s all about patience and persistence over seven years!
 
Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and re-juicing. Read in less than a minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
 
This week, the AuthorU-Your Guide to Book Publishing podcast focuses No author plans to fail … Get 8 tips for reaching your goals for the coming holidays – with just me.
 
Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
Love hearing from so many readers of my Be a Doer ... Not a Dreamer Saturday blog with this past week’s—the focus was your personal energy ...
read it: https://thebookshepherd.com/dr-judiths-saturday-blog/
Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 18 million downloads now of various podcasts since the podcast started six years ago.
You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. October 9 Author Talk with Authors Hall of Famer Penny Rafferty Hamilton

2. October 12 Author Salons - Online and In-Person

3. October 19 BN Book Fair – Colorado Blvd, Glendale CO

4. October 20 BN Book Fair – Southlands, Aurora CO

5. November 6, 13, 20, 27 AMZ bestseller workshop – Zoom

6. November 9 Author Salons - Online and In-Person

7. November 13 Author Talk with Authors Hall of Famer Manuel Ramos

8. November 23 BN Book Fair – Denver West Village, Lakewood CO

9. November 24 BN Book Fair – Lonetree CO

AuthorYOU members the OCTOBER second Saturday AuthorYOU Salon is slated for Saturday, the 12th. ONLINE from 7 am to 8.30 MT and IN-PERSON from 9 to 11. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend. On the meetup site, September and October registrations are open.
https://www.meetup.com/AuthorYOUSalons/

 
I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today.
Benefits galore.
https://mp.gg/e9d1o   




1 Discover Linktree
Linktree is your hub where all of that internet lives. It’s the neatly organized shelving where all your best, most-loved stuff is stored. For instance, when you add your LinkTree URL to your Instagram bio, it opens to a new web page with all the links you want ... such as to your blog, your Amazon author central page, your books page on your website, etc. Repeat, any web page you want. Join for free ... monthly plans start as low as $5. https://linktr.ee
2 Meet House Graphics
Sandy Gould - Sandy@colorhousegraphics.com
Direct Sales Manager
CHG: Where trust, technology and experience come together.
616.241.1916 Ext. 242

Color House Graphics is a nationwide printing and book manufacturing company that provides digital and offset printing, eBook conversions, and custom binding and finishing. With quick response manufacturing and personalized service, you will quickly learn that CHG is your go-to manufacturer for all of your production needs. Visit colorhousegraphics.com and request a quote for your next project.


As an AuthorYOU member, you can save 5% on new print orders.
3 Author Treat … No Tricks … Create an Amazon Bestseller Campaign for Your eBook Online Course in 4 weeks!      
Sign up for our next session for November 6, 13, 20, 27
There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the later. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts.

Requirements:
· Two hours of your time online each week via Zoom with Judith Briles. Late Wednesday afternoon will be our start time.

· Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
· An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.

· A computer. Please, not your tablets and mobile. A free account on either Canva and BookBrush.

Dates: Wednesdays, November 6, 13, 20, 27
Times: 4.00 P.M. to 5.30 P.M. MT
Cost: $399Top of Form
Amazon Class Alumni: $199

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JOIN Me for Publishing at Sea … LAST Chance to come

I’m a firm believer in getting away to learn. Especially in the winter. To merge with others of “like-minded” … away from home, from the office, from every day “noise” and I do it at least once a year.

The Western Caribbean is the destination and the port we depart from is Galveston, Texas. Our ship ... a cruising fan on the Royal Caribbean line, is the Harmony at Seas. I call Publishing at Sea ... and you should be thinking book marketing at sea as you read this.

Sometimes it’s a learning conference just for me. Sometimes, it’s a writing retreat where the phone, the staff, the doorbell, the anything that is in my normal daily routine is a distractor.

It’s why I work and escape on cruises.

  • Full care—do what I want.
  • A variety of food choices.
  • Interesting people to meet (if I choose to).
  • I can be a hermit if I want.
  • It’s got the water and sun factors I crave.

For authors, the Publishing at Sea Cruise and Workshop scheduled for March 2-9, 2025, may just be the perfect week for you—your book marketing—working on your next book—or just hanging out with other authors. We have an awesome faculty. Workshops are on at Sea Days. When in Ports, I want to discover, play, and enjoy the country and what it offers.

Details of the cruise and workshops are on the Publishing at Sea website.   Your ship is the beautiful Harmony of the Seas with Royal Caribbean—it’s a huge ship, with plenty of nooks to claim. Central Park is a personal favorite plus the Solarium ... and of course, my balcony is connected to my stateroom. It works well for workshops and conferences.

Departure day is March 2 from the port in Galveston and returns on the 9th. I Join us! recommend that you be in Texas the day before.

If you are interested in comingFINAL DATE TO RESERVE YOUR SPOT to join the Publishing at Sea group is October 1st- any staterooms will be reclaimed by the ship to sell to other cruisers. Call or text me NOW at 303-885-2207 if you are in.

And … here’s the September Webinar Replay with the faculty …https://vimeo.com/1006942462?share=copy

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Meet and Learn from World Aviator Record Holder and Author Penny Rafferty Hamilton ...
Join bestselling Colorado Authors Hall of Fame Inductee Penny Hamilton as she takes center stage and reveals her journey to becoming an author and aviator ... oh the places she has been ... and will go.

On Oct 9th, this is your Zoom link:
https://bit.ly/AuthorTalkHappyHour

or LIVE on ZOOM ... passcode is Hall

Who Is Penny Rafferty Hamilton, Ph.D.?

With over 30 years authoring articles and books, Penny Rafferty Hamilton reflects her passions–aviation, Western heritage, and women’s history and calls Granby, Colorado home. A world-record setting aviator, she currently focuses on aviation and aerospace.

· Her "Penny the Pilot" program has been a cornerstone in many school teaching preschoolers and elementary children about the history of women in aviation.

· The FAA Central Region bestowed its Champion of Aviation Education Award and ABC-TV in Denver recognized her with its Everyday Hero award in 2009.

· Her ground-breaking Teaching Women to Fly Research Project findings were published in the Proceedings of the Human Resource Development International and in the International textbook, Absent Aviators: Gender Issues in Aviation.

· Books include Arcadia Images of America Around Granby and Absent Aviators: Gender Issues in Aviation, America’s Amazing Airports, Inspiring Words for Sky and Space Women, and 101 Trailblazing Women of Air and Space.

· She is honored to be a Laureate of both the Colorado Aviation and Women’s Halls of Fame.

· She holds a world aviation speed record.

· She was inducted into the Colorado Authors Hall of Fame in 2019.

It's a great author stop and awe time with the Inductees of the Colorado Authors Hall of Fame. All sessions will be recorded and registrants will receive the replay ... and they are FREE.

On November 13th, Bestselling Author and Hall Inductee Manuel Ramos will be featured.

Listen in. Join in the conversation. Have fun. Ask Penny your questions.

Author Happy Talk is live the second Friday of each month and features one of the Colorado Authors Hall of Fame Inductees.

Register NOW for one or all sessions slated for 2024 HERE: https://bit.ly/WEDAuthorHappyHour for Registration
After registering, you will receive a confirmation email. On Wednesday morning, you will get a reminder and the Zoom link.

Penny and I look forward to our hour with you.


6
  Hot podcasts slated for October
 
Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
October 3  Author Goal Setting for Holiday Book Sales Judith Briles

October 10 AI Legal Chaos and Confusion - Jonathan Kirsch

October 17 Dealing with Literary Thieves - Jonathan Kirsch

October 24
Building Your Influence and Visibility One Click at a Time - Mitch Davis
 
October 31 Stretch Book Marketing Strategies for Year End - John Kremer


You can always listen in via our website: www.AuthorYOU.org (click on the On the Air image on the Home page—wait for it to upload. Or www.TheBookShepherd.com (click on the Resources tab).

Listen in at: http://bit.ly/BookPublishingPodcast or via YouTube: https://www.youtube.com/c/JudithBrilesBS


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AuthorYOU Salons for October and November
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Question of the Week ... Is print media worth pursuing?

Answer: Why wouldn’t it be? There are plenty of print and online resources for you to approach. Start local ... start on Google. Don’t miss out on newspapers and print. Research https://USNPL.com  United States Newspaper Listing
9
Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time Thank heavens there is film to revisit Dame Maggie Smith over and over. https://www.youtube.com/watch?v=dT1YfqZeUb0
 
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
 
You can pick my brain … minimum time is 30 minutes. If you need one-on one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me at: http://bit.ly/JudithCoaching

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/

Podcast has expanded to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top: http://bit.ly/BookPublishingPodcast

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:http://bit.ly/PublishingPodcast


That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd,
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.

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