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Book Marketing and Publishing Tips for Authors
Newsletter Issue #388 – June 11,
2025
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Practical Publishing Advice and Guidance for Authors
I create books authors never have to apologize for …In this Issue
1. Discover … and Use Search Tools
2. Meet Author Help … The AudioBook Wizard
3. June AuthorU Program …Replay only out to AuthorU VIP members Digital Marketing Strategies
4. Hot podcasts for June … Add to your calendar and listen
5. Author Salons … June-July posted-get registered
6. Question of the week … Should I encourage others to share my blog posts?
7. Smile time … Top 20 dance routines from movies and stage |
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU …
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I love it when I see the garden come alive … and has it ever this past week. Moving from the inside, I decided that being surrounded by blossoming trees and the long promise of winter disappeared, my back deck was my work choice this week. My clients loved seeing what I saw because the video screen reflected my purple robe locust. Yesterday, I see the bumble bees have discovered the blooms as well and the humming birds are dipping their beaks into the flowering vines in the lower garden. This is my time.
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Don’t forget … this Saturday on Zoom and In-Person, it’s AuthorYOU Salon time. There’s plenty registered for Online … need a few more for In-Person … otherwise I invoke the “rules” and will cancel by Friday at noon. Here’ the link to register by Friday Noon: https://www.meetup.com/authoryousalons/
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| Last Friday’s two-hour Digital Marketing Strategies was a great way to spend a morning. Presenter Jules Marie shared a varied of tips and tools for a dozen participants who were on live. The full replay is only available to VIP AuthorU members and has been
sent out via email.
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| It’s Woof Wednesday … are you taking advantage of #WoofWednesday on social media?
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It was fun to discover that another Mama Finch has created a new nest by my front door—this time on top of the wreath vs within the interior. Six eggs and they are starting to hatch today!
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June is here… throughout the month I will focus on focused on Speaking Success for you and your book. Throughout the month, I shared a variety of quotes and tips for encouraging others, and yourself to use the #1 way to sell books.
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Author Salons are on the second Saturday of each month—they are always the second Saturday of the month details posted below. June will have both ONLINE and IN-PERSON gatherings if enough sign up for them. Remember,
if there isn’t a minimum of five participants by Friday afternoon, the session will be cancelled. The Salons are a benefit with AuthorU membership, the next date is Saturday, June 14th.
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| Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot. AND, that Goodpods identifies it in its Top 100. It’s all about patience and persistence over seven years!
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Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and re-juicing.
Read in less than a minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
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That’s my week … how’s yours? Lots of happenings below.
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Have you subscribed to my new YouTube author and
publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 21 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. June 4, 11, 18, 25 Amazon bestseller workshop
2. June 12 Podcast How to Create the Author Book Publishing Game Plan
3. June 13 Author Friendly Friday Coaching
4. June 14 Author Salons – online and in-person
5. June
19 How to Create the Author Book Marketing Game Plan
6. June 26 Podcast How to Create the Author Speaking Game Plan
7. July 19 Barnes & Noble - Lakewood Denver West Village
8. July 20 Barnes & Noble - Southlands
9. July 25 Book Publishing Unplugged - Online
10. July 26 Book Publishing Unplugged - In-Person
11. August 2 BookMarCon
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s
a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today.
Benefits galore. https://mp.gg/e9d1o
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| 1 Author Tools – Discover Search Tools
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Wolfram | Alpha - A nifty knowledge search engine-here’s it’s boast: “we aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything.” In other words, you can analyze data, lookup IP addresses, compare stats of just about anything, get step-by-step instuctions for how to help—a maze of information with a path to it. That’s a heck of a promise. Check it out at: www.WolframAlpha.com
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| Dogpile – Check out what other search engines are posting. www.Dogpile.com
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| 2 Discover The Audiobook
Wizard
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Judith’s personal audiobook wizard will help you:
- Decide the best way to produce, distribute, and market your money-making audiobook in all genres
- Find a great audiobook narrator for your book
- Narrate your own book
- Create a music video promo for your book
- Create a high royalty payment audiobook version of a children’s illustrated
book
Richard Rieman (Ree’ man) has narrated and produced hundreds of Indie-published audiobooks. He’s the author of the award-winning book, The Author’s Guide to Audiobook Creation.
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REPLAY Hot AuthorU June Saturday … Digital Marketing Strategies
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| Replay only out to AuthorU VIP members
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Get ready for plenty of tips on creating digital marketing for your author success, starting with the your website.
Your take aways include:
• Aha-digital marketing includes anything that uses technology.
• Why the author website is the most important part of a marketing strategy.
• Use Yast and Pho to post metadata.
• How to create a planning calendar.
• How SEO can improve awareness of your brand.
• Why authors need to attach keywords to every page of their website.
• When to use ads.
• Why authors should create and update Google Business Page on an ongoig basis.
• Don't do Google ads-too expensive.
• What updates authors should do now on their websites.
• And, of course, much more.
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Hot podcasts slated for June
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
December is a “redux” month. I’ve identified the top five podcasts that aired in 2024—all worth your learning and listening pleasure ... whether the first time or a repeat. Starting with #4 this week … #1 was a tied, so two will be revealed!
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June 5 How to Create
the Author Book Concept Game – Judith Briles
June 12 How to Create the Author Website Opt-In Game Plan – Judith Briles
June 19 How to Create the Author Book Marketing Game Plan – Judith
Briles
June 26 How to Create the Author Speaking Game Plan – Judith Briles
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Salons for June -July meetup.com/authoryousalons/
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| Question of the Week ... Should I encourage others to share my blog posts?
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Answer: That would be a HUGE YES. Why wouldn’t you? Create a
social media campaign with each blog—a sentence to the “what” and “takeaway” and link to your blog. Include in each post as well, where the reader can click and share to his or her platforms.
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Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Got 20 minutes? … the top 20 dance routines are awesome. Coming in at #2 is the final stage scene of A Chorus Line. When I saw it in San Francisco the first time, the entire audience was standing in celebration. It’s a bravo. Enjoy: https://www.youtube.com/watch?v=ErwSmigH9vk
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers.
You can book time with me at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
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| It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty
of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
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Podcast has expanded to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet
peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2025 Judith Briles - The Book Shepherd™ All Rights Reserved.
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