Book Marketing and Publishing Tips for Authors–

eZine Issue
#25 June 27, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.  Get ready to pitch … do you have a book in the works—would you like to get all your publishing costs paid for?

2.   The AuthorYOU Extravaganza is Coming! Early Bird ends this SATURDAY…

3. Another great tool that is a no-brainer

4.  Hot podcasts for the month coming …

5.  Webinars slated for June and July …

6.  Question of the Week …

     7. Book Shepherd "Fun" of the Week …

This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to all of you.
Whew … it’s over, the 2018 Judith Briles Unplugged Book Publishing Boot Camp. We learned lots. We played lots. We met new authors and friends. And yes, we ate lots. I loved the energy, and variety of authors that I get to work with. Ashlee Bratton took lots of pictures and I loved the 7-second exercise that Rebecca Finkle did with covers. Quite an eye-opener … which your cover needs to be from the get-go. Kelly Johnson revealed a variety of awesome tools—loved the one that you can do via your laptop—make a quick video and woot—load instantly to YouTube. And everyone loved the quick massage for neck, shoulders and back they got on Saturday from Debra Rapinchuk—listening as they relaxed.

Next year’s dates are June 13-15. Put it on your calendar.
Looking forward to a few days off. I’ll be in Vancouver, British Columbia this week. Taking my kids to some of my favorite places, then heading to Alaska—none of them have been there, so I decided it was time.

MEET me when I’m on the road. I’m looking forward to traveling this year to work with Texan authors at the July 27-29 event in Dallas, TX; authors from Colorado and multiple states in Breckenridge, CO August 23-26; Michigan authors at the Booktoberfest in Dexter, MI on September 8; Alaskan authors in Anchorage, AK September 20-22; and Florida authors in Altamonte Springs, Florida October 18-20.

Are you in Colorado on July 21? Come to our annual BBQ. It will be helpful in the afternoon at CADA—the Colorado Automotive Dealers Associations facilities with terrific schmoozing rounds; fire pit for toasting marshmallows and just a fun and relaxing afternoon. All you bring is yourself—family members welcome.

Details are posted under Events on the website.

My newest book will start it's rolling out this month … reviews are starting to post. How to Create a $1,000,000 Speech. Amazon has ordered additional copies—get your copy here. I promise—it will increase your book sales.

Get your copy here:

Are you in Colorado on July 21? Come to our annual BBQ. It will be help in the afternoon at CADA—the Colorado Automotive Dealers Associations facilities with terrific schmoozing rounds; fire pit for toasting marshmallows and just a fun and relaxing afternoon. All you bring is yourself—family members welcome.

You can pick my brain … minimum time is 30 minutes.

If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

9 Eastern time and again at 2 pm ET. It’s a full hour when you can ask questions—any question. Starting now, it’s for paid subscribers ONLY and we do it on Skype. I loved the comment last week when one of my participants said that she really liked doing it this way—when I see others at events—the Extravaganza—we are already friends. I like it too!
Here’s the link to take advantage of it and subscribe:

And, what, there’s more. We have all new webinars set up through June and planning July. This month covers LinkedIn on June 12 and How to Create a 7-Figure Income via the FIVE steps to persuasion on June 19. Details below.

AND … How’s your week going?


Get ready to pitchdo you have a book in the works—would you like to get all your publishing costs paid for?
This is awesome-sauce:

This year we will have the first every Book Pitch Fest in Colorado. Thanks to the vision of Thomson Shore’s team, up to 15 authors will "pitch" their books in less than THREE minutes to our panel.

ONE will walk away with a full publishing packaging—editing; cover and interior design; and printing—how cool is that. You must be there … it all happens late Thursday, August 23 at 5.30 … I’ll be there cheering for YOU!

All info here:

To this year’s amazing, awesome and fantastic AuthorYOU Extravaganza. Happening in 54 days, you don’t want to miss out.
Early bird ends on June 30th
And get this: the awesome author Lisa Reinicke is sponsoring ONE lucky attendee who registers for the AuthorYOU Extravaganza between now and June 30th—that's when the early bird ends. Meaning SATURDAY! Get registered NOW—500 bucks are 500 bucks and why shouldn’t YOU be the lucky (and I do mean lucky) recipient?

ALL Extravaganza entries between NOW and the 30th—that is SATURDAY— will be put in the magic random drawing basket. Someone gets a totally free pass.

And I love this … one of our final sessions on Saturday is a hands-on workshop where everyone will actually get John Kremer’s inside secrets to how to rock ‘n roll with Pinterest.

In just 54 Days

Get ready for all-new Author YOU Extravaganza in 2018. Get ready for Education—the deep dive type. Get ready for entertainment— laughing is the perfect way to end a jammed-packed day of information. Get ready to meet the Who-Who’s in Publishing Service Providers in our Exhibit Hall—your village to create an awesome book, publicity campaign, uncovering sponsors, promotion and much more. And get ready to change your book and authoring life
Here’s the Opening Line-up starting August 23rd:

Starting with a pre-Author YOU Extravaganza VIP Advanced Book Marketing Breakthrough Intensive on Thursday afternoon starting at 1.00 p.m. on August 23rd with:

Followed by the first Author YOU Book Pitch Fest sponsored by
Thomson Shore. Open to the public, 15 authors with manuscripts
at least 75% completed can pitch their books to five publishing pros.
ONE WINNER will walk away with a publishing bonanza package:
editing, cover design, interior design, and printing. Value: Priceless

Followed by the Grand Opening in the evening … meet our fabulous
Exhibitors up front and in person. They’ve got the smarts, experience and
d tools to make your book shine. And they are available to you through
h Saturday.

As you meet and greet, why not eat? Yes, indeed …
we will have dinner Friday in the Exhibit area …

The Question is: will you?
Register—early bird ends on June 30

More Great Tools
Are you looking for an easy peasy calendar tool that is simple to use, eyeball attractive and FREE? I’ve got one for you. Discover Tockify ( I’m going to use it on the Colorado Authors Hall of Fame website that is currently being built.


Hot podcasts slated for May - August
· Advanced Strategies on LinkedIn-pre webinar with Mike O'Neil
· How to Create a 7-Figure Income with Tom Antion
· The Business of Being an Author with Jane Friedman

· How to Write a Book Really Fast with Dan Janal

· How to Get Associations to Hire Speakers with Ed Rigsby  
· Publicity How-tos from a 70-Year Pro with Irwin Zucker
· Pitching You and Your Book with Joan Stewart
· What the Hell is Amazon Doing? with Amy Collins

· How to Propel Your Book Launch with Kimberley Grabas
· Discovering the Anatomy of Fiction Writing with Barb Wilson
· Discover the Latest Strategies for Advanced Book Marketing with John Kremer
· Insider Tips on How to Market Author as Speaker to Meeting Planners with Tonya Hoffman
· Are You Branding You … Really? with Kathy Meis


· Revising and Repurposing What You’ve Already Done with Anne Janzer 

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

AUGUST 15: 4 PT, 5 MT, 6 CT, 7 ET p.m.

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?
Don't miss this opportunity to join the Audiobook Revolution!


Find out:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!


YES, there will be a REPLAY. Please register to make sure you get it if you can’t attend live.

Wednesday, July 19, 2018. Time: 4T, 5 MT, 6 CT, 7 ET

June 19th

One of the highest content webinars I've had – here’s the replay
If you're tired of webinars that are all hype and no substance, then you'll be thrilled with the one I just did with Tom Antion. He promised high content that was immediately usable and WOWSA, did he deliver! And we had fun to boot!

Here's what one attendee said:

     "This is the best and the most fun webinar I've ever been on and I've been on a lot of them."

Count me in as, "Me too."

The replay is ready right now and I suggest you jump on it immediately because the info Tom presented can increase your business dramatically and quickly. I loved, LOVED the idea he rolled out on making big bucks with PDFs. Immediately, I called out live to three individuals who were attendees ideas that they could do—like in tomorrow—to create a fast, no-brainer, easy-peasy push out to their fans and email contacts. I’ll bet when you hear them on the replay, you will also say, "Hey, me too."

And the magic website to pick up all the elements he revealed is:

Go for it …
June 12th

Authordom and LinkedIN Are a Dynamic Duo - Essential Tips for Authors on How to Use LinkedIn for Positioning, Expertise, Marketing

An information only webinar—there were no offers involved. Time involved is one hour.
Here’s the replay:

Mike O’Neil shared a variety of tips using the LinkedIn platform. This is an informational only webinar over the 60 minutes.

With using the right words, phrases and know your target market (an industry is an amazing lead generation tool for authors, publishers, illustrators, marketers, event hosts, editors - they are ALL on LinkedIn.

You will learn about:

· Find your top targets LinkedIn and connect with them.

· Engage them and create relationships that turn into to revenue.

· Implement a campaign process, automate, manage it all.

· Create a "gift" strategy for your book—companies do give-aways year round—why not your book as "the gift"?

· What the Sales Navigator is and how to use it.

Here’s the replay:

May 31 Replay

Did you know that library buying is up—way UP? Over 70% of the U.S. population uses libraries every month. In the area I live in—Denver, Colorado, libraries have a $9,000,000 budget for new books, ebooks, audiobooks. Wherever you live, your community has a budget as well. How cool is that!

even if your book is not ready yet–maybe the end of the year or early next year—jump in. You will be "grandfathered" at the reduced rate (guaranteed, the price will increase significantly the next go around).

"Left Out" means the awesome PITCH TO 8,000 LIBRARIES for only $399 disappear soon … you, of course, can get it for $399 until Amy Collins and I pull it. As always, it’s a choice. I’m doing it … I want my audio, eBooks and print books to be reintroduced to 8,000 libraries, just like you do.

Reminder … here’s what you get:
· Get your book in front of 8,000 libraries around the country who have requested information about books to acquire.
· Your cost is 5 cents per library pitch.
· A full-color listing designed and laid out showcasing your book.
· Having someone (that means not you) do the follow-up to determine if there is interest in acquiring your book for the library.
· A detailed report after the mailing and follow-up calls that includes the number of librarians who actually clicked on the order button for your book.

Here's the link for the REPLAY. Don’t miss out on this one … there were 12 slots available for the JULY mailing—several were taken during the live presentation last night:


NEXT, here’s click on the link to participate:

Questions of the Week:

When should I get a Library of Congress Number and how do I do it?

My answer: Early is better than later. In fact, if later means you have book already in hand, it’s too late. As soon as you have your ISBNs, apply for the LOC. With the ISBN, when you push the "buy" button, you have yours in a minute. Not so with the LOC. It’s a two-step process. First, you apply "to apply" via the PCN process—the pre-assigned number, which is what your LOC number will be … once you get an email saying you can, then you "apply." Expect to have yours, again via email, within a few days. Once you have it, give it, along with your ISBN for the book, ebook, and audiobook to your book designer. All will be included on the copyright page.

Here’s the link to start the process:

Book Shepherd "Fun" or an "Uh-Oh"of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Sometimes, it’s a sit back and just enjoy what a critter can do when eggs are in play. See how one of Canada's biggest music festivals is on pause because of a small bird and her nest of four eggs:

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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