Book Marketing and Publishing Tips for Authors

Newsletter Issue #235– June 15, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover Apple AirTag

2. AuthorYOU VIP Member Benefit … The Author’s Assistant

3. 2022 Unplugged Events Are Posted … June, July, October

4. International Amazon Bestseller … Next class starts in September

5. AuthorYOU Salons … posted through August 2022 on Meetup & AuthorU sites

6. Hot podcasts for June … Add to your calendar and listen

7. Webinar Replay … LinkedIn Pizazz and Pop

     8. Question of the Week … What is the #1 piece of writing advice you’ve ever received?

   9 Book Shepherd “Fun” of the Week … Speedy fluffy cat

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Memorial Day weekend is usually the kickoff for summer … yet Summer Solstice isn’t until June 21—next week. In my neck of the world, sunrise is around 5.20 am and sunset at 8.30. For me, having 15 hours of sunlight is my kind of day to bring in the muse; add some running water from the deck fountain, and along with my fave peach iced tea beverage—I’m going to plan a “me” day.

Out in the garden at 7 am to do a little water, I took this snapshot when the fabulous rose smells drifted my way. This is the entry to my back, “secret garden” as my neighbors call it.

One of my ongoing personal goals is to help authors avoid the myriad of mishaps and mistakes that easily slip into the author’s walk. Another is just to be available for friends, and neighbors, who need a helping hand. This past week, a good friend was diagnosed with Stage 4 cancer. Ugh. Knowing that she loves what a garden and flowers create, yet lacking a green thumb, I cleared my Friday afternoon and texted her asking if it was OK if I took over the planting since none had been done. “Please,” was the response along with a few emojis illustrating that she felt like crap.

Heading to the local garden center, knowing that I needed to feed her eyes and soul first. After all, if one feels like crap, eating isn’t at the top of the list. Food, I can handle blindfolded and would deal with it the next day. Returning, I planted all her front yard pots and then spent five hours tackling the rat’s nest of dead rose vines in all of hers to get the plants breathing again. And watering. From all the bending, my back and legs were screaming—enough!

Fixing dinner for John, the hot shower felt divine, and then sleep arrived. Saturday brought the AuthorYOU Salons and later that night, eight friends over for dinner. Sunday was going to be a day for me—get new eBooks up; tackle the Amazon maze and remove old books, and work on new book. It was not to be. I spent seven hours in the ER with John. This aging thing isn’t fun. He’s better, but ugh.

This week … I’m hoping for no unexpected happenings. That would be a good thing.
Onward …

The July Amazon Bestseller program is sold out. Details below and on the Experiences tab on for the September session.            

All my Unplugged dates are up on site under Experiences. Book Publishing (June 24 or 25) and Book Marketing/Social Medi (October) are both online and in-person. Speaking (July 15 or 16) is in-person only. In-person includes breakfast and lunch. Details below.
Have you subscribed to my new YouTube Author and Publishing Tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is … Ruth Schwartz. It’s all about IngramSpark.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of “Re.”. And, I’ve made all new postcards for the four books. This week, morphing is slated for all things Amazon and taking down old books. And new book one-sheets being made.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. June 18 BN – Colorado Blvd, Glendale CO

2. June 24 Book Publishing Unplugged ONLINE

3. June 25 Book Publishing Unplugged IN-PERSON

4. July 2 BN – Southlands, Aurora CO

5. July 6. 13. 20. 27. – Amazon Bestseller ONLINE program

6. July 9 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

7. July 15-16 Speaking Unplugged IN-PERSON

8. August 6 BN – Lone Tree, CO

9. August 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

10. August 20 AuthorYOU BBQ

11. September  3 1st Saturday AuthorYOU program – Book Design and Swag Popapalooza

12. September 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

13. October 1 1st Saturday AuthorYOU program – TBD

14. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

15. October 21 Book Publishing/Social Media ONLINE

16. October 22 Book Publishing/Social Media IN-PERSON

17. October 29 Author’s Tea

18. November 5 1st Saturday AuthorYOU program – TBD

19. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

20. December 4 AuthorYOU Holiday party

21. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

AuthorYOU members the July second Saturday AuthorYOU Salons of the year are slated for Saturday, June 9th.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spots opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

Discover Apple AirTag
Lose your knack for losing things.

AirTag is a no-brainer and super-easy way to keep track of your stuff. Attach one to your keys. Add it to your purse. Definitely include it in your car. Put another in your backpack. And just like that, they’re on your radar in the Find My app, where you can also track down your Apple devices and keep up with friends and family. Available at Apple, and certainly Amazon.

Meet The Author Assistant
Bobby Crew

Phone: 303-257-2748

Do you suffer from publishing overwhelm? Do you find that you don’t have enough time to invest in yourself? Do you struggle with social media and email marketing? Do you need someone to help you create online content or to manage and schedule posts to promote your book, business, or expertise? Do you want some help?

What Can Your Author’s Assistant Do for You?

· Manage your Social Media Platforms

· Help you Build and Manage Amazon Bestseller Campaigns

· Manage your Email Marketing

· Website Maintenance

· Write Press Releases

· And much more.

3 2022 Dr. Judith Briles Unplugged Events– Get Registered
Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events.

Registration: click on the Experiences tab.
4 Can Your Book Be an International Bestseller?
Yes,  it can. Next workshop series starts in September – dates are 7, 14, 21, 28

July is SOLD OUT

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: September 7, 14, 21, 28
Times: 4.00 pm to 5.30 pm MT

Judith’s next Amazon Bestseller class is slated for March. Four Wednesday afternoons. and are always limited in size.

Info here to get registered:

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events.
AuthorYOU Salons July through August

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

6 Webinar REPLAY
LinkedIn Popalooza and Power Game
All done within one hour, Debra Jason delivered a succinct … how to succeed … and why you should be on and using LinkedIn webinar. It was a hit.

And did you know that a great LinkedIn presence can demonstrate to your audience—those book buyers, speaking, coaching, consulting, referrals, and yes FOLLOWERS—that you’re a thought leader and influencer. It’s an invaluable platform for nurturing relationships and rocking your personal brand and positioning you to sell more books. Even get speaking gigs.

With more than 810 million members in more than 200 countries and territories, LinkedIn is huge. It’s a good place to be … as veteran webinar participant Marian Hays wrote after the webinar was completed,

This was the most current and thorough information about LinkedIn that I've seen.
I'll be checking out the podcast slated for today, too.

Here’s the webinar replay:
Podcast with Debra is here:

Hot podcasts slated for June
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

June 2 Untangling Amazon’s KDP - Ruth Schwartz

June 9 Untangling IngramSpark - Ruth Schwartz

June 16 Look It Up and Pin It Down … The Power of Research - Dorothy Wilhelm

June 23 Using Visualization to Guide You Through Any Publishing Project - Lynn Hellerstein

June 30 Write It Funny? That's a laugh! - Dorothy Wilhelm

Question of the Week

Question: What is the #1 piece of writing advice you’ve ever received?

Answer: Read other books within my genre; just write—even if it all gets tossed; don’t worry about “the order” that you write chapters in—it is usually shifted as the book gets close to the finish line; don’t get stuck on how much you write at a time—just write. The more you write, the better the writer you become; the more you write, the faster writer you will become. My take after 45 years of writing: It is true.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh aloud, a learn something new, and a sip of tea … and back to work—perfect. Loved this: Speedy Fluffy Cat!
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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