Book Marketing and Publishing Tips for Authors–

eZine Issue #115 – March 18, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. April Program … it’s an Audiobook Goldmine

2. Author Tools … Discover and Use Bookmarks

3. AuthorYOU VIP Member Benefit … Meet Me!

4. Webinar … Card Decks Rock!

5. Speaking Unplugged … sell oodles of books moxie via the cash Cow 2-Step and get the super-duper Bonus

6. Hot podcasts for MARCH … Add to your calendar and listen/learn

7. Question of the Week … participating in "remote" meetings

     8. Book Shepherd "Fun" of the Week … short legs!

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …

Do you feel that everything that you are working on; your everyday activities have been turned upside down? Most do. I do. Certainly, the fear factor abounds. Of course, you don’t want to become sick. Nor do you want to be the causation of others getting sick. You need to have precautions. Some are common sense. Some may be a huge inconvenience. Some, you may be scratching your head about.

We are all in this together. Be smart. If you don’t need supplies—as in really need them, take a pass from stores. If your suppliers do home deliveries, take advantage of them. Be on alert for neighbors who might need some help—I took homemade soup and bread out to a few of mine on Sunday.

This is an ideal time to hunker down and become creative. Fine-tune projects that are still in limbo. Create new ones. What is on your "to-do" list. Let’s move them to the "done" list.

The Audiobook 2020 event is now a REMOTE event … its’ an OPEN WEBINAR CLASSROOM … we are doing a live webinar format on Saturday, April 4th beginning at 10 AM. Grab your coffee, its grubby time –bare feet welcome. Details to register below. There is a cost of only $11 … and all attendees will get Richard’s multi-award winning book: The Author’s Guide to AudioBook Creation.

Speaking Unplugged dates
are now in MAY. Details HERE: Treat yourself ... Come … it’s fun and lots of take-aways. Savvy attendees have learned that it’s smart to stay on site at the hotel. The site is the Embassy Suites DTC North. The NEW DATE is May 29-30. We usually gather for a let our hair down dinner and bonus time together Friday night. Alumni participants of previous Unpluggeds always get a deep discount.

Have you ever explored the network website where I store all my podcasts? Over 100,000 authors download episodes every month! Here’s a new link to the AuthorU-Your Guide to Book Publishing podcast SHOW page. Tomorrow is all about marketing "add-ons" to your book. My guest is Rebecca Finkel--it's a fast and fun hour! You can select which podcast is for you from over 300 shows … the latest will always be posted on top:

Who says we authors have to become invisible? Not me … how about a gathering once a week to check in with each other as we have distanced ourselves within our home. WHAT?! You say. Sure … Routinely, I have gotten together with friends via Skype for "Skypetails" – a catch-up call with wine for John, iced tea for me, a few appetizers to nibble on … and our friends who live out of state gather their "feed/drink" and we share an hour via cyberland. Laughing. Reveals. Having a good time—staying connected.

Noodling as we all are in during the "lockdown" … I’m going to propose we do a VAHH—Virtual Author Happy Hour on a weekly basis. My Zoom Room can have up to a 100 participants at any one time. Share what’s up. Support each other during this time.

I am happy to host a gathering where we can share resources and support for each other at this time. The details to join are below.

Virtual Author Happy Hour

FRIDAYs Forward until lockdown is over … 5:00 - 6:00ish PM Mountain Time Join Zoom Meeting

Strong Suggestion:  copy and save this link to reuse on Fridays for the VAHH … once I’m on … I will not be answering my phone or text.
Join via your computer (ipad and iphone work but not as well as desktop/laptop) using the link below:

Stay well and take care of yourself.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. March 24 Webinar  Creating Fabulous Card Decks that Sell YOU and YOUR Book!

2. April 4 – Creating Your Audiobook 2020-remote meeting

3. April 11 – AuthorYOU Salons-free for AUthorYOU members only

4. May 2  Author YOU program – TBD

5. May 9 – AuthorYOU Salons-free for AUthorYOU members only

May 29-30 – Speaking Unpluggedconfirmation of "go-no go" will be made this week.

The MARCH Saturday AuthorYOU Salon will be held Saturday, April 11th – if you are an member, join me at my home—we call it Casa Quatar! All start at 8.30 am —we’ve moved the time up by popular demand!

The AuthorYOU Salons
if you are in Colorado—come for coffee or tea … it’s on me. It’s a perfect way to start your Saturday for author savvy and know-how.

Details HERE.

Notice: depending on the status of COVID-19, this could be cancelled.

Want Tips for Authoring and Publishing? Tomorrow on the AuthorU-Your Guide to Book Publishing podcast, editor-in-chief Tom Lutz joins me as we dig into book reviews and author promotion.
JOIN the new AuthorYOU …

Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Are you ready to discover The Audiobook Wizard’s Guide to Audiobook Creation – 2020 Version? It's happening on April 4th --- Remote meeting via Webinar

Things have changed rapidly in the world of audiobooks since Richard Rieman’s award-winning book, The Author’s Guide to Audiobook Creation, (part of Judith Briles’ AuthorYOU Mini-Guide Series), debuted in 2016.

·  For the first time last year, half of all Americans over the age of 12 have listened to an audiobook

·  There are new major competitors to Amazon’s Audible in the audiobook creation world

· Nonfiction books (History, Biographies, Memoirs) are overtaking many other genres among audiobook listeners

The Audiobook Wizard, Richard Rieman will share:

· How to Avoid Audiobook Publishing Predators

· When Narrating Your Own Book is the Best Option

· How You Can Cover the Cost of Audiobook Production through Crowdfunding

· How to Use Audible’s new promotional codes to get reviews and boost sales

…and much more.

   About Presenter Richard Rieman   

Richard Rieman, known in Denver as "The Audiobook Wizard," is an acclaimed authority on indie audiobook publishing. He has narrated and produced hundreds of Indie-published audiobooks and is the author of the Global eBook Awards Gold Medal Winner in Writing/Publishing, "The Author’s Guide to Audiobook Creation."

Richard is also an Audible Approved Audiobook Producer (Top 10%), a 2019 Gold Medal National Ben Franklin Independent Book Publishers Assn. (IBPA) Award Winner for Audiobook Nonfiction, and a 5-time winner of the EVVY Award for audiobook narration and production.

When: Saturday, April 4 from 10 am to Noon Mountain time

Where: REMOTE … this will be a webinar—cost is ONLY $11

BONUS: All attendees will get Richard’s book: The Author’s Guide to AudioBook Creation


2 Discover the Power of Bookmarks – Judith’s Tip
Are you creating bookmarks for every book you publish? For authors, bookmarks can easily sub in as your "business card". Most likely, when you give someone your business card, one of two things happens: the receiver adds your contact info to the Address file on a computer and/or the Contact location on mobiles—then toss. Or, they may hold on to them because they love the cool image or graphics used and might want to morph them into something down the road.

Here’s why Bookmarks are hot: they give you more landscape to work with. Yes, you can include your contact info, tagline, expertise, book cover PLUS room for a few tips.

This is what I call a TOOL … it makes your info more valuable as a "keeper" … and are reused and kept for much longer. The days of the business card Rolodex have passed.

Get with it … my two book marketing bits.
AuthorYOU VIP Member Benefit … Meet Judith
The Book Shepherd – Judith Briles
8122 S Quatar Circle, Aurora, CO 80016

Phone: 303-885-2207


Services: Author |Books |Book Marketing | Speaking | Coaching | Shepherding | Creating Your Publishing Team

Congratulations … your book is the start of something big. The Book Shepherd’s forte is strategic planning, creating the Author’s Platform, book development and creating the right habits that overcome fear and lethargy that are common in the publishing process. Getting your book off the floor with book marketing tips, tools and strategies. Plus, author remote coaching, and Unplugged live 2-day events for book publishing, speaking and book marketing throughout the year. Judith offers professional consulting services associated with all aspects of publishing—self, independent and traditional—and project management services for independent publishers.

4 Webinar- March 24th at 4:00 PM Mountain time                    
Create the Ultimate Card Deck for Your Book, Your Expertise, and to Sell

Join us for a webinar on March 24, 2020 at 4:00 PM MDT.


I have something for you to put a smile on your face; a something that will add a NEW product to add to your "influencer" deck; and it’s the perfect webinar to jump into in the "hunker down" mode

that we are all in. So, stay put—it’s all happening via your computer.

Learn how to create an awesome Deck of Cards that will compliment your book and your expertise.
· Expand your creativity with what you have already written; what you are currently writing; and thinking forward with.
· Discover the 3 questions you must answer to get started with your Card Deck.
· Learn why a Card Deck is the perfect add-on for your authoring and publishing business.
· Very cool ways to leverage and use your Card Deck.
· How to use an "E-Strategy" developed by Rosie Batista to create your customized Card Deck.
· How you can do this yourself!

Your presenter is Rosie Battista, aka Queen of Card Decks. Rosie has created an easy-peasy method to put together your own Card Deck

Be there: TUESDAY, March 24th
... It starts at 3 p.m. Pacific - 4 Central - 5 Mountain - 6 Eastern. YES, I'm recording ... but you need to be registered to get the replay.

After registering, you will receive a confirmation email containing information about joining the webinar.

Want to Sell Oodles of Books?
Join me in Colorado for my 4th Speaking Unplugged slated for May 29-30th – it’s all about creating the Cash Cow 2-Step!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?

Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?

If that’s a YES, get yourself to Denver and show up for the 4th annual Speaking Unplugged bootcamp next month. You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

March 5Marketing Pizzazz & Pop for the New Decade – John Kremer

March 12 Finding and Working with Literary Agents – Sandra Bond

March 19 Add-ons for Your Book Promotions - Rebecca Finkel

March 26 Wellness Tips for Authors - Connie Pshigoda

Questions of the Week:

Question: What do I need to participate in "remote" meetings? I’m confused.

Answer: Start with Welcome to the remote world. There are a variety of services that presenters are using. The most common are Zoom – Go to Webinar – Go to Meeting. You may find a meeting using WebEx or others. For most, you will get a LINK that you either copy into your browser or click on to activate. For Skype, you need to create a separate account and then connect with the presenter.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Love this: Cat with Short Legs Looks Like a Tiny Potato!

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

iTunes - Player FM - Stitcher - MixCoud - Bluburry - iHeart Radio - Toginet Internet Radio

Get the latest #AuthorU-Your Guide to #Book #Publishing #podcast with @MyBookShepherd via iTunes here:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign