Book Marketing and Publishing Tips for Authors–

eZine Issue #55 January 23, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.  Publishing at Sea … it’s an "Oh My and Oh Yes!"

2.  Author Success … what’s in your DNA?

3. February & March First Saturday meetings … cool tips, tricks and tools on and offline

4. Webinar Replays … Write a Book in a Flash and Ask Judith

5. Hot podcasts for January … four to put on your calendar (always archived)

6.  Question of the Week … should I use stories?

7.  Book Shepherd "Fun" of the Week … cats have the answers

This Week Under The Book Shepherd’s Roof:
Hello and Good Publishing Day to YOU.

Last week was an "all about learning" week and supporting the authors who were with me. The insights and ahas from some of my favorite publishing gurus plus authors was the perfect "juice" for the first month of the year within the annual event I love to do. Ashlee Bratton’s camera lens and eyes captured so much—tis true, a picture is worth a thousand words!

The cruise kick starts my own writing (yes, I’ve got another book I’m working on—the goal—to have it ready for editing by the end of this week … that’s Sunday AM when I walk off the Allure of the Seas and head back to Colorado.

So this week, I’m on the sea writing from my balcony. My fabulous faculty gifted me an extensive hot stone massage that I took advantage on Monday at noon. WOWSA … the neck and lower back were doing a happy dance. It’s a week of delicious (and I do mean delicious) dinners—my reward after a long day of gathering thoughts and letting them flow through my fingers. A "catered week" … I have no worries or thoughts about where to eat—it’s all set up. I just say, "I’ll have this, please. Even my stateroom attendant hunted down a comfy launch and brought it to my balcony so I could sun and write with feet up, enjoying the water that surrounds me and adding Vitamin D to my mix—how cool is that?
Why Publishing at Sea?
Oh my … I need more fingers and toes to count the ways. Here are a few: Successful authors hang out with other authors.

Successful authors keep on learning from experts.

Successful authors share what works for them … and what doesn’t.

Successful authors know that they need to rejoice.

Successful authors are open to selling opportunities.

Successful authors like to have fun.

Successful authors can combine work with play.

Successful authors get one-on-one coaching.

Successful authors step away from everyday distractions.

Successful authors become a "family".

Successful Authors Embrace and Nurture their Publishing DNA. From the examples of others, new ideas are stimulated. New steps are taken. New energy is discovered and triggered. It’s a very good thing. Next year’s dates are January 25, 2020. Join us. Space is limited. Details are now being posted at 

Author Success … what’s in your DNA?
Once upon a time, in a land not so far away, there were two types of publishing: the real publishing route where mega-thousands of books were printed each year; authors were paid moneys upfront called advances; publisher reps happily pitched books that only real authors wrote; all marketing and publicity were handled by the publisher for an author when the book was published and available via real bookstores; and to claimed the moniker of a published author was one that was met with acclaim. It was called traditional publishing and New York owned it and authors wore the badge with honor.

The other called the badge of disdain: vanity publishing. New York didn’t want the book. Authors went the vanity press route only as a last resort and under the rejection; any marketing and PR were nominal to non-existent—unless the author hired someone or a company to attempt to do it. And the average author sold far less than 100 books during the "life" of the book. One could almost hear a giant spitting sound that shouted, "You are no good!" Ick.

Times have changed. And it was on full display at the annual Publishing at Sea conference I do each January. READ MORE

JAN formally kicks off the new AuthorYOU … did you join?
If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately. The online NO PITCH one-hour only webinar that focused on new strategies for the New Year yesterday got "fantastic" feedback. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN AuthorYOU today.

Come and Join February Saturday’s program … that is if you want to be seriously successful … it’s all about Book Awards and Events! Early Bird ends January 25th.

February 2nd  delivers a variety of cool tips and tools that will make your computer sing and soar as it cut throughs the publishing maze of "what to do now … and next" for publishing, book marketing and of course social media. We will show you how to create an event that venues will welcome and buzz about and probe into the book award world.

Our Author and Publishing First Saturday in February will cover:

Tips and Tools to use on and offline for publishing success
You want to be there— for newbie authors and multi-published ones. It’s the tools—some old, lots new, that authors need to support their authoring and publishing journey.

Your Presenters are Kelly Johnson and Judith Briles. They love gizmos and gadgets and finding tips and tricks that make the lives of authors they work with so much easier! Get ready for ideas and fun!

When: 9:00 AM to Noon with a special hour from Noon to 1:00 PM for Rounds with the Pros. You'll be able to meet with publishing experts, network, and get answers to any publishing related questions you may have.

Where: Koelbel Library - 5955 S Holly St, Littleton, CO  80121

Cost: $30 for first time AuthorYOU visitors, and $22 for reoccurring attendees through January 25.

Register for the event at

Join AuthorYOU:

March is a Mini AuthorYOU Extravaganza … it’s a Book And Author Marketing Intensive You’ll learn the latest in book marketing tactics from a team of marketing experts, lead by Judith Briles. Learn how to grow your subscriber list, grow your readership, gain publicity, and boost your online book sales.

You’ll also be able to network with other authors, and meet with author service providers and publishing experts and get answers to any of your questions.

  Social Media

  Author Tools


  Kick start marketing tips

Details are posted on the website now. Get registered.

Where: Koelbel Library - 5955 S Holly St, Littleton, CO  80121
Time: 9 AM to 4 PM
Cost: $77 for members; $117 for non-members

Register for the event at

WEBINARS – 2019 … The FIRST focuses on getting your next book (or your first) … but awesome tips for betting it done FAST … as in a flash if you are writing nonfiction. Why not plan on another book this year … before summer? Why not indeed!

And the SECOND is a replay of the Ask Judith Anything Replay. Forward, this feature will be available only to AuthorYOU members.
Open to ALL: How to Write Your Book in a FLASH!
Write Your Book in a FLASH! At 5 PM Mountain Time

ANYTHING about Book Publishing and Book Marketing.
At the end of 2018, Judith delivered a marathon pick-her-brain webinar—participants were global, including Uganda! Questions were asked and each who had one was included on the mic so that all could hear the interchange between her and the asker. Whew—60 minutes were planned—it went for two hours. All questions were answered—a great two hours—listen in

here’s your link:  


Hot podcasts slated for January
· How to Write a Book Really Fast with Dan Janal
·  Author Tools with Kelly Johnson

· Character and Plot Development with Mara Purl
· Author and Book Marketing Moxie with Tom Antion    

Questions of the Week:

Question: Should I use stories in my writing? Where else?

Answer: Excellent question. The answer is "Yes and YES." Stories pull in the reader. Fiction authors know this … and so do nonfiction authors. Stories set the stage for what’s to come. They create an emotional pull. The hook. And, as ace PR specialist Sandy Lawrence said and demonstrated in the session she did on the Publishing at Sea cruise, stories are crucial in making points in publicity and promotion. Listeners, viewers, and readers all connect via stories. Use yours.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect... Cats have the answers … to the dog!

Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

wait, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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