Book Marketing and Publishing Tips for Authors–

eZine Issue #52 January 2, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   JAN is for ALL Authors … who want to be seriously successful

2.   New Webinars This Month Plus One Replay … marketing tips, writing your book, Ask Judith

3.   8 Tips for Author Goal Setting this Year … all doable

4.   Colorado Book Fest ... coming in March, sell your books

5.   Hot podcasts for January … 4 to put on your calendar (always archived)

6.   Question of the Week … eBook pricing

7.   Book Shepherd "Fun" of the Week …

This Week Under The Book Shepherd’s Roof:
These last two weeks have been confusing … it was if there was a half week times two. My body wasn’t sure if it was the front end of the week or the rear end of it with Christmas and New Years landing on Tuesday and so many just throwing in the "time off" towel and declaring a time to step away.

On the final Friday, two things bubbled out: The new membership site (info below) for AuthorYOU and the marathon Ask Judith Anything … a 90-minute Q&A for all things publishing—which was an open-mic with each person on it being able to ask questions and get answers. In reality, it ran two full hours. A replay link is below … in the future, this will become a member benefit to participate under the AuthorYOU umbrella.

So … it’s time to get back to normal. It’s the first week of the new year … and wow—lots happening already in authorland.

For AuthorYOU members, the first NO PITCH webinar will be rolled out on Tuesday, January 8th—invites will be sent directly to AuthorYOU members not available to the public.

And a heads up—hold the FIRST Saturday of the month, each monthprograms are planned for authors who desire to be seriously successful in Colorado. Mara Purl and I will kick off the new year on January 5th—How to create stellar book and author events, celebrations, and "oh so noticed"! Get registered NOW – Early Bird registration ends today, Wednesday. It’s all about author celebrations—with Events and Book Awards. Details below.

ALERT: So many tell me that they NEVER get info from us for months—meaning no blogs, ezine, announcements—literally zip. Make sure that you have and or in your address book and clear them as GOOD emails to receive info.

AND … a huge thank you to all for making last year a fantastic one!

Come and Join Saturday’s program … that is if you want to be seriously successful … it’s all about Book Awards and Events! Early Bird ends today.

January is author and book celebration month! At least that's what the AuthorYOU community is declaring, and at our January 5th meeting, you'll learn how to market your books through events and awards. We will show you how to create an event that venues will welcome and buzz about and probe into the book award world.

Our Author and Publishing First Saturday will cover two key areas:

1. Book Awards what to know; which ones to go for; when to pay; what to do when you are a winner.

2. Creating Non-bookstore Events and Celebrations
get ready for ideas galore—from galleries to restaurants to retail stores … yup, even Costco and Sam’s Club.

You want to be there— for newbie authors and multi-published ones. It’s a celebration of you and your words. And what to do forward.
Your Presenters are Mara Purl and Judith Briles. Between the two of them, they’ve earned over 50 book awards, published over 45 books, sold over 1,000,000 copies and have created countless celebrations. Get ready for ideas and fun!

When: 9:00 AM to Noon with a special hour from Noon to 1:00 PM for Rounds with the Pros. You'll be able to meet with publishing experts, network, and get answers to any publishing related questions you may have.

Where: Smoky Hill Library, 5430 S Biscay Cir, Centennial, CO 80015.

Cost: $30 for first time AuthorYOU visitors, and $22 for reoccurring attendees. It will increase $10 tomorrow

Register for the event at

Join AuthorYOU:

Here's a peek at what's to come! Save the dates on your calendar.

WEBINARS – 2019 … The FIRST will focus on your book marketing success and is open to AuthorYOU members only. The SECOND focuses on getting your next book (or your first) … but awesome tips for betting it done FAST … as in a flash. Why not plan on another book this year … before summer? Why not indeed!

And the THIRD is a replay of the Ask Judith Anything Replay.

#1  AuthorYOU Members Only: 10 Crucial Strategies for Publishing and Book Marketing Success Kickoff 2019
January 8, 2019 at 4:30 PM Mountain Time

The Registration link will be sent out to paid-up AuthorYOU members ONLY.
AuthorYOU® presents the first monthly No Pitch Webinar:
10 Crucial Strategies for Publishing and Book Marketing Success Kickoff 2019

The No Pitch AuthorYOU® webinar series delivers 10 crucial strategies to implement for book marketing and author success with Judith Briles. Designed for the author who wants to be seriously successful, it's the perfect way to kick-off the new year.

Yes, it will be recorded ... and yes, it is exclusively for paid-up members of AuthorYOU—they will get the replay.

Invitations will be sent to AuthorYOU members for registration.

Not a paid-up member? JOIN AuthorYOU today:

#2 Open to ALL: How to Write Your Book in a FLASH!

January 9, 2019

Write Your Book in a FLASH! At 5 PM Mountain Time


How many times have you had a brilliant idea while:

• Driving down the interstate at 70 MPH?
• Standing in line at the checkout?
• On the phone with a prospect, client, or your favorite family member?
• Having cocktails?

You know, in that moment, you should write it down.
Or call yourself and leave yourself a message. Or mention it in a Skype or Messenger chat so you can scroll back through the log and find it later.
Or whatever.

Maybe you DO take down the idea.

Either way, when you fire up that Word doc or pull out that yellow pad and pen to work on your book, you find yourself asking yourself things like:

• "What was that brilliant idea I had at Costco the other day?"
• "I know I wrote it down, but WHERE?"
• "They had COCKTAIL NAPKINS and PENS for crying out loud... why didn't I use them?!?"

Just the frustration of trying to remember that brilliant idea can cause writer's block. How? You're reluctant, either consciously or subconsciously, to write because …

NO MORE after this all-new webinar with Dan Janal, creator of PR Leads and on the original marketing team that brought us all, "You've Got Mail" ... Your next book ... blog ... your whatever will be doing a happy dance after this hour.

After registering, you will receive a confirmation email containing information about joining the webinar. And YES, it will be recorded. Make sure you register so that you get it.

#3  REPLAY: Ask Judith ANYTHING about Book Publishing and Book Marketing

here’s your link:

Eight Doable Tips for Author Goal Setting this Year …
Goals-identify them …
a good thing to do for any author who wants to be seriously successful!

A few "authoring and publishing" years ago, I completed Snappy Sassy Salty: Wise Words for Authors and Writers. This week, the first of January 2019, Snappy Sassy Salty still stands as one of my favorites. Why? Because it is woven with quotations to kick-start and propel authors and writers forward. Owners of the book have shared photos of quotes they have copied and post in their offices and phones to support them on their publishing and authoring quests. It’s the goose many of us need to re-juicing, inspiration, motivation, dealing with rejections, moving forward … the list is endless.
If you are going to succeed in this writing, authoring, publishing arena, you need to be kick-started and refueled to propel your forward. That means YOU. 

Read more HERE:

No author plans to fail; what he or she does is fail to plan.
Snappy Sassy Salty by Judith Briles

Space is Filling! Participate in the Colorado Book and Arts Festival ****
When: March 16th, 2019
Time: 12pm-4pm
Estimated 1,200 in attendance
Where: Arvada Center 6901 Wadsworth Blvd. Arvada, CO 80003

Seeking the following Vendor Types:

● Adult Authors
Self-Published Authors
● Artists

****And tell them you are with the AuthorYOU community.

Hot podcasts slated for January
· How to Write a Book Really Fast with Dan Janal
·  Author Tools with Kelly Johnson

· Character and Plot Development with Mara Purl
· Author and Book Marketing Moxie with Tom Antion    

Questions of the Week:

Question: What should an eBook be priced at?

Answer: It depends. The sweet spot for fiction appears to be in the $3.99 to $4.99 area … although traditional publishers have been pricing them from $8.99 and up. Remember, you max payout is in the $2.99 to $9.99 range. Outside of either, you get half. For nonfiction, eBook prices tend to be $5.99 to $9.99. With that said, if you are doing a launch, you may reduce the price down to zero as a magnet to "buyers", then increase the price within a few days.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect... If you love birds, this video has several clips for you:

Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

Await, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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