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Book Marketing and Publishing Tips for Authors
Newsletter Issue #424 – February 18, 2026
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Practical Publishing Advice and Guidance for Authors
I create books authors never have to apologize for …In this Issue
1. Discover … Boomerang for Gmail users
2. Meet Blue Ink Review
3. Ask Judith … February 27
4. Hot podcasts for February … Add to your calendar and listen
5. Salons for the New Year …
March and April are open to register
6. Question of the week … Should I seek a traditional publisher? 7. Smile time … Bears and Boys
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU …
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Today is my every-other-year photo shoot with the
awesome eyes and lens of Ashlee Bratton. The location? St. Maarten in the Caribbean on our ship, the Symphony of the Seas.
We’ve now had two days of awesome classes. Today and tomorrow are play days for all. For me, I’m meeting one-on-one with many of them for book brainstorming … and writing time for Appetizers for Judith.
I distributed a new press release for my Cooking with Judith—so fun to see it picked up by many areas—the TalkWalker.com service has alerted me that papers from Hawaii, to South Carolina to Idaho have picked it up. Bloggers and podcasters from Los Angeles have emailed me—can I have you on my show … oh yes, yes, yes!
AND it’s official … Fire Horse boldness and chaos ... it's happening this year … kick off is this week and my podcasts being taped for next month are all about boldness. It’s my personal sign … we are known to be a tad disruptive … are you ready???
The Fire Horse is a rare and powerful combination in the Chinese zodiac, occurring only once every 60 years (the last was 1966, the next is 2026), symbolizing intense passion, independence, transformation, and dynamic energy that breaks norms, often leading to significant cultural shifts, rebellion, and accelerated progress, with a strong association with
powerful, unconventional women.
What a TOTALLY fun afternoon last Thursday when Birthday Month continued, this time celebrating with Rebecca Finkel and Ashley Bratton at Tea for Babes in Denver. Hats, of course, delicious teas and bites, and so much laughter and talk. Perfecto!
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Meanwhile … woot, the Publishing at Sea cruise is happening now, which brings me to ask: What’s on your list to Becoming an Author on Fire? Tis my theme for the year … and for me, it means lots of changes fast changes, some dramatic, some long overdue. Flipping some of the things
that I do … adding new items to my consulting and marketing mix. Becoming an Author on Fire brings "thriving" into your radar. What say you? Are you ready to drop what’s not working? Ready to step into something new?
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Once again, the Colorado Authors Hall of Fame will award up to five $2,000 plus Mentorship scholarships. Total value to an aspiring, unpublished author is $17,000. Do you know someone who is an unpublished author who desires to be? Get them to submit their applications NOW. On Monday, I had two calls from exciting writers and looked forward to submitting for scholarship consideration. They are in … and I know of two more. The more the merrier … only five scholarships will be granted.
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My blog this week is about Publishing Predators: The author, publishing, and writing world may have reached Peak Scam. Pitching you that their "service" is essential … and it is not. Authors must be on alert.
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On this Thursday’s podcast, Patti Thorn reviews all about getting Book Reviews and what to do when you grab a great one … and not so great one. On
tomorrow’s podcast ….
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Have you subscribed to my new YouTube author and
publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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| 1. February 15-22 Publishing at Sea workshops
2. February 19 Podcast … Book Reviews
3. February 26 Podcast ... Bring the Thrive Factor to Your Writing
4. March 1 Barnes & Noble Denver West-Lakewood Judith Briles and Joseph Caldara
5. March 20 Ask Judith anything about Bookmarketing and Publishing
6. April 1 Amazon Bestseller workshop
#1
7. April 8 Amazon Bestseller workshop #2
8. April 11 Barnes & Noble BookFair Denver West-Lakewood
9. April 15 Amazon Bestseller workshop #3
10. April 22 Amazon Bestseller workshop
#4
11. April 25 Barnes & Noble BookFair, Fort Collins
12. April 26 Barnes & Noble BookFair, Colorado Blvd
13. May 2 BN Book Fair, Southlands
14. May 9 BN Book Fair, Loveland
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s
a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Discover Boomerang for Gmail users
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If you are using Gmail, discover a task management tool for scheduling, reminders, and follow-up.
You can write an email now and schedule it to be sent automatically later. Just write the messages as you normally would, then click the
Send Later button. It has a calendar picker or text box that understands language like "next Monday" to tell it to send your message. Don’t let messages slip through the cracks and forget to follow up with people. There are times you need to make sure you follow up within a specific time frame after sending a message. You can select to only be reminded if nobody replies, or regardless. Check it out at: https://www.boomeranggmail.com/
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| 2 Are you using Blue Ink Reviews?
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BlueInk Review, LLC – Patti Thorn or Patricia Moosbrugger
eMail: PT@BlueInkReview.com or PM@BlueInkReview.com
Website: www.BlueInkReview.com
Services: Serious reviews of self-published books.
BlueInk Review offers honest, objective book reviews of
self-published titles. Founded by Patti Thorn, former book review editor of the Rocky Mountain News, and Patricia Moosbrugger, an internationally known literary agent, BlueInk offers reviews penned by professional critics and writers whose bylines have appeared in major newspapers such as the New York Times, Washington Post, and Chicago Tribune and senior level editors from major New York publishing houses such as Viking and Crown. Completed reviews run on the BlueInk website, which has special features designed to help publishers and literary agents find promising new material and to help librarians and booksellers discover titles their patrons will be interested in, such as those written by local authors or set in their regions. AuthorYOU members get a discount to BlueInk.
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Ask Judith ANYTHING about Book Publishing and Book Marketing … The Book Shepherd is YOURS for 60 Minutes!
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Judith Briles is YOURS for 60 minutes on Friday, February 27 at 3 pm MT to ask any question you have about book publishing, book marketing, writing a book … or just getting a "little juice" to start your engines after the Holiday rush from the past few weeks.
Post your questions as soon as you come
on … Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions.
It’s 60 minutes to start smoke ‘em your Author Success … and why not? Grab your favorite beverage; just listen in … or ASK, ASK, ASK! It’s time to re-juice and rekindle your author energy!
Join Zoom Meeting – click on it or copy/paste https://zoom.us/j/95000476418?pwd=SH5vWqz0SkvVIZIgnC95lHCmCAi2km.1
Password: authors
Add to Your Calendar: Friday, February 27 at 3 pm MT (2 PT, 5 CT, 5 ET)
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Hot podcasts slated for February
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
February is a moving-forward month. You can just listen via audio or view on YouTube. And a WOOT … On GoodPods, the AuthorU-Your Guide to Publishing has been honored with TOP 10 badges in four different categories.
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February 5 Book and Writing Contests … C. Hope Clark February 12 Online Fraud … Charles Breakfield February 19 Book Reviews … Patti Thorn February 26 Bring the Thrive Factor to Your Writing … Laura Beltsen
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Salons for the New Year … March and April
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Salons are a benefit for the AuthorU.org VIP membership. You must register here to be included: www.meetup.com/authoryousalons/
March 14 will be up next. February is a skip … I and 27 other authors are at sea with the Publishing at Sea cruise from February 15 to 22.
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| Question of the Week ... Should I reach for a traditional publisher?
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Answer: With a plan … that would be Plan A. Within the plan will be details for how you will support the marketing of your book. If it’s nonfiction, you will need a proposal detailing the book if it’s not already written. If fiction, the completed book. You should
have some kind of a timeline—as in, "I’ll give it six months to be picked up. If not, it’s Plan B."
Plan B is non-traditional. Will you self-publish? Go with a pay-to-publish company? Create your own independent publishing company? Go with a hybrid publisher? What?
Ideally, Plan B runs parallel with Plan A. You need to be ready to GO!
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Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Bear imitates a 5-year-old boy jumping - https://www.youtube.com/watch?v=inmLutogRtI
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
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It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers.
Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: http://bit.ly/JudithCoaching
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Podcast has expanded to 11 networks … Follow us and learn … new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you! The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet
peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2026 Judith Briles - The Book Shepherd™ All Rights Reserved.
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