Book Marketing and Publishing Tips for Authors

Newsletter Issue #248 – September 14, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
    1. Author Tips & Tools ... GetHuman

2. AuthorYOU VIP Member Benefit … Tech Help Capsicom

3. October Hot Program ... 60 Author tips in 90 minutes

4. AuthorYOU Salons … posted through December 2022 on Meetup & AuthorU sites

5. 2022 Unplugged Events Are Posted … October, November

    6. Hot podcasts for September… Add to your calendar and listen

Question of the Week … What questions should a podcast host ask me?

 8. Book Shepherd “Fun” of the Week … Balloon Popping Pooch

This Week Under The Book Shepherd’s Roof
I am so ready to get back to the Publishing at Sea cruise slated for January 21-28. It's on one of my favorite ships--love the Central Park area for schmoozing and relaxing--has always been a personal favorite. It's going to be a writing time for me as well ... I will be completing my next book. Why not join me? ...

AND the website will be updated today with the Faculty and Topics. On September 20th at 4 pm MT, the Faculty is doing a webinar with 30 hot author tips in 60 minutes. Sing up here:

I’m up to my eyeballs with Friday’s coming event honoring the recipients of the Aspiring Authors Scholarships all week. It will be a wonderful event in the beautiful Tuscan Ballroom at the University of Denver.
Finally, my guest suite is DONE—remodeled and revamped. Watch for my announcement of a new Experience—Service that I will offer where authors take up a two-day residence working and staying with me—writing, bookmarketing strategies, social media structuring and much more. It’s an Author’s Retreat coming for the author who wants to be seriously successful.
Yes, it’s happening. Next week, I’ll be announcing info to participate in my annual Author Tea. Hold the date: it’s Saturday, October 29 from 1 to 4.
My Unpluggeds are open for registration—Marketing and Social Media in October and Speaking in November. And get registered for the November Amazon Bestseller workshop. Details are on the Experiences tab on Get registered now to participate in the next program.

My SEPTEMBER Amazon Bestseller 4-week session sets up week two TODAY—looking forward to working with Alumni and newbies for four weeks. Next one is in November.

Have you got your tickets for the September 16th event? ...Be there. Friday is the last day to get them. It’s FUN ... support the HALL ... support new authors ... and welcome them into the wide, wide world of authoring and writing. Info is HERE on the Hall’s website. Join me in this celebration and Make a commitment. NOW ...

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is Cheryl Obermiller, author of FraudPoints!, a fabulous show for all authors with a focus on saving your book from pirates.
And it’s Woof Wednesday ... Are you ready to publish? Take a breath ... and one more time to go through ... them release it. Get ready to market. Get ready to start writing your next.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. September 16 Aspiring Author Scholarships awards luncheon

2. September 20 30 Tips with Publishing at Sea Faculty webinar

3. September 24  BN – Colorado Blvd in Glendale, CO

4. October 1 1st Saturday AuthorYOU program – 60 Tips in 90 Minutes

5. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

6. October 22 Book Publishing/Social Media ONLINE

7. October 29 Author’s Tea

8. November 5 1st Saturday AuthorYOU program Book Design and Swag Popapalooza Animoto Redux

9. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

10. November 18-19 Speaking Unplugged IN-PERSON

11. December 4 AuthorYOU Holiday party

12. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

13. December 11 AuthorYOU Holiday party

AuthorYOU members the October second Saturday AuthorYOU Salons of the year are slated for Saturday, October 8th. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

1 Discover and USE – GetHuman

Are you as frustrated as I am with the fake customer service delivered via the recorded messages from hell via most companies. It’s time to discover GetHuman, a website that goes beyond just a number and gives you instructions on how to quickly reach a representative, along with the best time to call. It can even call the company on your behalf and ring you back when a rep is available (though I’ve found this aspect to be hit-or-miss).
Meet Vasif Alimuradov and Caspicom 
Phone: (720) 841 8694
Mon – Fri: 8am-7pm MT Sat:  9am-5pm MT

Do you have IT Problems? Vasif Aimuradov and Caspicom Computer Repair Services can help! Caspicom specializes in PC and Laptop repair and support for small companies and individuals in the Denver Metro Area.

Its as-needed professional services include ongoing PC/Laptop maintenance, network setup, data backup and recovery, virus and spyware removal, software and hardware installations and upgrades, remote support, and much more.

What’s the Caspicom difference?

· No travel fees

· Free diagnosis

· Same or next-day service

· Arrives on time

· Highly competitive rates

· 7 days a week service

· No weekend or after-hours upcharges

· All 5-star Google customer ratings

Vasif’s mission is to develop long and successful relationships by providing high-quality customer service and up-to-date technical knowledge.
3 OCTOBER program: 60 Hot Author Success Tips in 90 Minutes
It’s happening on Saturday, October 1st.

Have your hot coffee and tea ready when we start ... maybe a few nibbles ... and definitely do a health break. When Dr. Judith Briles and her Merry Tribe of Experts start the 90 Minute Round Clock, you won’t want to leave the room ... or for remote participants, your computer.

You authors and authors-to-be out there ... suggest you be present ... get registered.

DATE and TIME: Saturday, October 1 Online 8:00 A.M 10:30 A.M.

COST: Members $25 ... Nonmembers- $50


AuthorYOU Salons October and November now posted

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

5 2022 Dr. Judith Briles Unplugged Events – Get Registered … this year is HYBRID—combo of Online and In-Person

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events.
Registration: click on the Experiences tab.
Hot podcasts slated for September
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

September 1 Must-Haves for the Speaker’s Website – Judith Briles - Judith Briles

September 8 Cash Cow Two Step for Authors – Speaking Part 2- Judith Briles

September 15 Preventive Author Fraud  - Cheryl Obermiller

September 22 State of Indie Bookstore and Working with Them 2022  - Nicole Sullivan

Question of the Week

Question: I’m doing a podcast interview. What questions would you suggest the host ask me?

Answer: Try this for a starter: What inspired you to write this book? What is the book’s theme? What did you learn when writing the book? What surprised you the most? Now shift to your expertise. And make sure you have a CTA-Call to Action ... who needs your book; where to get it; anything special your offer? Always offer a tease that listeners and viewers can get on your website and tell them what it is.

Funny of the Week

I Love it when I find a fun shorty—a quick smile. POOCH IS A BALLON POPPER
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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