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Book Marketing and Publishing Tips for Authors

Newsletter Issue #312 – December 13, 2023
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.

In this Issue


1. Author Tips & Tools... Discover MyFonts

2. Publishing Help ... Meet Kitchen Table Writing

3. January Program … 60 Tips and Ideas in 90 Minutes—Online

4. Book Success ... Tardy Bird Time is Approaching … Register for Book Publishing Unplugged in January

5. Hot podcasts for December… Add to your calendar and listen

6. Question of the Week When should I get coaching?

7. Book Shepherd “Smile” of the Week … Radio City Music Hall’s Christmas Spectacular

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU … and
Whew … what a weekend … starting with my street gathering at the clubhouse with friends on Friday, then the Author Holiday Brunch with 30 authors—cooking, laughing, and just connecting on late Saturday morning to early afternoon. All were hungry and the peach mango mimosas were a hit. Sunday was an all day book signing affair in the Colorado Blvd. Barnes & Noble.
 



Friday night at the clubhouse with all our neighborhood friends

Last week, we did our first Amazon+ Content for the Kindle page for a beta group of authors from my Friday private coaching group. It was a fun and wowsa afternoon. It takes at least a week before they go live on Amazon. Yesterday, I saw the first one pop on my book, Snappy Sassy Salty Success for Authors and Writers, where I pulled a few of the quotes within the book. HERE
The Author’s Walk should be up in a few days. This is a plus to add image “juice” to your details page on Amazon. We will be opening the workshop to others in the winter months.
Starting tomorrow, author Louis Sauvain boxes up his Thaddeus triology --free first book and a deep discount for the other two. Here’s the link: https://Bit.ly/ThaddeusTrilogy

And if you are looking for a political thriller … Frank Victoria’s The Founders’ Plot is ready to make it’s appearance.  The link is here to grab your copy: https://bit.ly/FoundersPlot
 
AND, this Sunday, December 16th, several of the Colorado authors will be joining me at the BN bookstore in Boulder, Colorado from 9-5 for book signings—the best of the best for GIFTS for just about everyone on your list.
Come to the store—it’s on Pearl Street in Boulder. Get personalize gifts for those on your list—including yourself—and check out the store. Browse. It’s beautiful—has a café—and has a variety of unique and different gifts outside of books. BN will be donating to the Colorado Authors’ Hall of Fame … proceeds will seed the scholarships we will be giving away next September. COME … support us. And support the Aspiring Authors Scholarships with anything you purchase in the store. It’s a very good thing!

Always work. Always lots of books sold. Always fun. Always, so worth it. If you are in Colorado, come see us on Saturday—we are there from 9 am to 5 pm.

And … it times to support the Aspiring Authors in Colorado. Once again, the Colorado Authors Hall of Fame will award up to five $2,000 plus Mentorship scholarships. Total value to an aspiring, unpublished author is $15,000+. Do you know someone who is? Get them to submit their applications NOW. Details HERE: https://www.coloradoauthorshalloffame.org/scholarships.html
Reminder ... AuthorYOU members the January second Saturday AuthorYOU Salon is slated for Saturday, the 13th.
 
This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast is with Nick Zelinger, Branding, Logos, Electronic Press Kits.  During December, I’ve indentified the top four four top podcasts in 2023 and do replays of each … so worth your time. The full calendar will be downloadable through December from TheBookShepherd.com site. Listen in.
 
Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
Love hearing from so many readers of my Be a Doer ... Not a Dreamer Saturday blog with this past week’s—the focus was your personal energy ... read it: https://thebookshepherd.com/dr-judiths-saturday-blog-be-a-doer-not-a-dreamer-29/
Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.


1. December 16 Barnes & Nobles Boulder

2. January 6  AuthorYOU program – Workshop ONLINE—60 Tips in 90 Minutes

3. January 13  AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only

4. February 2-9  
Publishing at Sea Cruise

5. February 10  AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only

6. November 15-22 Writing at Sea Cruise

AuthorYOU members the January second Saturday AuthorYOU Salon is slated for Saturday, the 13th, In-Person and ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/

 
I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o   




1 Discover MyFonts
It’s a new year and a “redo” for many authors. What about the fonts you use … do they need a makeover as well? With over 100,000 styles out there, you can have some fun and play with marketing, too. There are Staff Picks and Deals. You can do “samples” adding your copy and see how it looks.
Check it out:
https://www.myfonts.com/
2 Meet Kitchen Table Writing
Kitchen Table Writing with Writing Muse, Anne Randolph


It’s time to LOOSEN up your writing … discover fresh ways to grasp new ideas and write freely.  To stimulate your inspiration and let it flow.

How about working on your Memoir … or next book?

It’s time to contact writing guru Anne Randolph ,

303-758-3426   
AnneRandolph@comcast.net

Try Kitchen Table Writing Workshop with expert Writing Muse, Anne Randolph .

Work on your novel, fresh writing, or write marketing copy. Learn techniques to write freely. Stimulate ideas.  Learn to create swiftly.   Kitchen Table Writing and Write Your Life Story become a safe place to experiment with your writing, get inspiration, and take your creativity to a new level.  

www.AnneRandolph.com
www.KitchenTableWriting.com
www.WriteYourLifeStory.org

3
January Kickoff Program … 60 Tips+ in 90 Minutes
Have your hot coffee and tea ready when we start ... maybe a few nibbles ... and definitely do a health break. When Dr. Judith Briles and her merry tribe of experts start the 90 Minute Round Clock, you won’t want to leave the room ... or for remote participants, your computer.
You authors and authors-to-be out there ... suggest you be present ... get registered.

Date and Time: Saturday, January 6 Online. 8:30 A.M to 10:30 A.M. MDT

Cost: Members $25 ... Nonmembers- $50

4
 
Book Publishing Unplugged in January
Early Bird ENDS on December 30th
Last 5 years sold out … don’t miss out …
Would you like to turn the book you have or are creating into the book and authoring success you want? Maybe Repurpose it?

Would you be willing to trade just a day to get all the publishing and strategy information you need … information and strategies that will create FREEDOM to be an awesome author?

  January 19 – ONLINE

January 20 – IN-PERSON

Early Bird ENDS on December 30th

Last 5 years sold out … don’t miss out …


Awesome authors came from everywhere …
where will you come from?
January 19 or 20 will change your authoring life …

Experience one full day of Judith–either online via Zoom … no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30-plus years in the publishing field and as The Book Shepherd.  

Create the bestseller you dream of … turn into the award-winning and sought-after author you aspire to … brainstorm the crowdfunding program to fund your project … get the answers to the questions you have … all of them.
Judith is the master book publishing coach and guide.
Reserve Your Spot NOW – All Unpluggeds are limited in size.
for a Colorful Book Brain-Jammed Day.

January 19 or 20, 2024

Details and Registration: https://bit.ly/PublishingUnplugged

 
5
Hot podcasts slated for December
December 7 Are You Ready to Expand Your Writing chops?  - C. Hope Clark

December 14 Branding, Logos, Electronic Press Kits - Nick Zelinger

December 21 Book Marketing Strategies for 2023 and Beyond – John Kremer

December 28 7 Writing Blunders for Authors to Avoid - Judith Briles


You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image on the Home page—wait for it to upload. Or www.TheBookShepherd.com (click on the Resources tab).

Listen in at: http://bit.ly/BookPublishingPodcast or via YouTube: https://www.youtube.com/c/JudithBrilesBS

6
Question of the Week ... How do I create a page turner?


Question: When should I get coaching as an author?

Answer: One response: NOW. There is SO MUCH in the Author’s Walk … so much that you don’t even know that you are going to wander through. Having a coach, an experienced guide, is one of the smartest investments you can make. To prevent costly mistakes. To expediate processes. To not fall into a solo vacuum.

7
Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— WOWSA .. the whole show … Radio City Music Hall’s Christmas Spectacular: https://www.youtube.com/watch?v=mkCs1vGxaZU
Note—it’s an hour, so expect a few ads in it.

 
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
 
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching


Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top: http://bit.ly/BookPublishingPodcast

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:http://bit.ly/PublishingPodcast


That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.

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