Book Marketing and Publishing Tips for Authors–

eZine Issue
#35 September 05, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.   Tackle Amazon Marketing Services … an Extravaganza take-away.
2.   More great tools that are no-brainers …
3.   Hot podcasts for the month coming … always a variety
4.   Webinars slated … next up—it’s Pinterest and Tip-O-Graphics plus PowerPoint in October

5. Question of the Week … Book Shepherd "Fun" of the Week … Time outs!
This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to all of you.

Fall is coming … I can see it in the changes in the trees and starting on Sunday AM, I felt it … the "fall snap" showed up as I stepped out on my deck with a cup of tea before 6 in the morning. Yup, it is coming. Glorious colors, cool evenings, leaves aren’t falling (yet) … and the promise of snow to surface within the next few months (that’s an ugh for me).

Today is all about Pinterest on our Webinar starting at 5 PM Mountain Time today … get registered—even if you can’t attend live replay tomorrow :

Questions popped last Saturday … when is the annual Author Tea you host? The answer: Saturday, October 27th. Always fun. And, always, lots of book sales. Will you be part. See info on my Events page.

And remember: anyone who bought my book,How to Create a $1,000,000 Speech, email me. I’ll send you the Word document of the contract featured in Chapter 14 … so you can make it "your own."

HOT NEWS … I’m opening up a Facebook Live every Monday: it will be a pass next week (I’m on a plane).

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd.

For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group. Here's the deal ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:

I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

See you next Monday ... bring your questions. OR email them to me at before 11 AM Mountain Time and I will answer when I'm live. We skip the 10th (I’m on a plane and it would be a tad difficult to do). Otherwise—every Monday forward to the end of the year.

So cool … we are closing out our annual cruise slated for next January. Check out what the faculty has in store with you … here’s a video of 30 hot tips to fast forward your author career and book marketing:

Go for it …

MEET me when I’m on the road. I’m looking forward to meeting new Michigan authors at the Booktoberfest in Dexter, MI on September 8 sponsored by Thomson Shore. Looking forward to a "girlfriends" gathering in Cannon Beach, Oregon—hello Mexican Dominoes, Rummikub and lots of cooking for five fun days the next week and then back to Alaska later in the month I’ve already had Alaskan authors reach out to me this past week, setting up appointments for when I’m in Anchorage, AK September 20-22; a private writing retreat in Ft. Lauderdale and then at the end of the month, the Florida authors in Altamonte Springs, Florida October 18-20. It’s a busy fall coming. And I look forward to being with the Nebraska Writers Guild and the Palm Springs Writers Guild who have already booked me for keynoting their conferences next year.

You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Author Friendly Fridays are fun, sharing and a dynamic closed group. … You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Skype.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up for September and October. Details below.

AND … How’s your week going?

Automate Book Sales Done-for-You Advertising on Amazon …
One of the "hot" sessions at the Extravaganza was the one done by Derek Doepker. It was all about generating book sales on autopilot and doing lots of them. On top of it, letting a professional handle your book’s advertising—meaning setting it up and executing it. Get over 200 researched keywords for your campaign, and complimentary 30-minute coaching call to maximize your sales. Get a chance to have your campaign set up and managed by Derek. If this sounds like something that you would like to do, you need to let my offices know pronto.

The SPECIAL PRICE of $297 is only available for up to 10 authors.

Plus, if you are one of the 10, you will get these bonuses:
KD Sales Machine Training (who would want that?); getting the Bestseller Journey Simplified a Roadmap and Email support for your Ads.

Call or email if you want in. | 303-885-2207. The clock is ticking.

More Great Tools

My blog yesterday detailed and how to access it. If you have a story to tell … one that viewers would want to SEE, Storyrocket is for you.

Here’s the blog link:

2 Easy-Peasy Ways to Create Posters with Quotes

an online platform with free designs. Pick me, add your quote and save. Now post out on social media.

type in a quote, choose a photo and upload it to Facebook in less than 30 seconds.

Hot podcasts slated for May - August

· Discover the Power of StoryRocket with Ana Benitez
· What the Hell is Going on with Amazon and Create Space with Amy Collins
· Revising and Repurposing What You’ve Already Done with Anne Janzer 
· Tips for Authors and Writers to Keep the IRS Beast Away with Abby Eisenkraft
Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

TODAY September 5, 2018 5:00 PM - 6:30 PM MDT

Wed, September 5, 2018 5:00 PM - 6:30 PM MDT

Get ready to swoon when you discover TipGraphics and how to do them. Who else but Book Marketing Experts John Kremer would know everything you need to know about Pinterest and didn't know what (or when) to ask to lead a session on soaring your book sales using this global platform? Really … who else!

Along with Daniel Hall, they will reveal why:

- Pinterest continues to be a great way to drive free traffic to any book listing or offer you have.

- How marketing legend John Kremer uses Pinterest to consistently generate traffic for free.

- How to create the secret sauce that TipGraphics will deliver.

Definitely be here ... The session will be recorded and you will be sent the replay--whether you attend live or can't--we will send it out. And ALL your questions will be answered.

Karen Strauss will reveal the ins and outs of Hybrid Publishing will be joining me. Details will be posted later this month. And then the fall is on its way.

October 24 at 5 MT
Graphics Secrets to Create Eye-Popping PowerPoint Slides

Have you ever been in a presentation and gone blurry because the slides being used are the pits?
Or …

· How many times have you been in an audience and the slides used by the speaker are unreadable?
· How many times have you watched a webinar and the slides are boring?
· How many times have you felt that a presenter’s slides are awful?

If you are like me … the answer is LOTS!

In fact, most slides are mediocre, print is either too small or too much and not engaging.

Not after October’s webinar. We are going to show you how to create eye candy. Slides that connect "brain wise" with your viewers and audiences. Slides that get your point across immediately. Slides that are 21st Century … not yesteryear’s newsprint quality.

Get ready for Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to be here.
· If you are educating your audience and plan on using visuals … you need to be here.
· If you are doing any type of interaction this uses slides and PowerPoint, you need to be here.

It’s all happening on Wednesday, October 24th at 5 PM  Mountain Time it will only go one hour, including questions. Short. To the point. Effective.


Your presenter is Dr. Jaclyn Kostner, a webinar management expert. She’s a best-selling business author with 20+ years of expertise in training people how to design and create engaging eLearning webinars, presentation webinars, and collaborative virtual team meetings for Fortune 500 clients. She has an exceptional understanding of how to make webinars engaging, interactive, and fun for clients worldwide. Jaclyn is a proven leader innovating how humans communicate, collaborate, and connect in the virtual workplace.

Get ready to sizzle. See you there …

August 8 - Discover and Use the Cash Cow 2-Step to Sell More Books without Using Social Media and Paid Advertising
Yup, you read it right: sell more books … lots more books … without the pressure of social media or any paid advertising. How cool is that?

Get ready for a VERY HIGH CONTENT informational webinar on how to sell mega cases of books without paying for advertising and engaging in social media mania. It’s all about the Speaking Cash Cow 2-Step for Authors: your words and your mouth. Listen in now … it will go away on Tuesday, August 14:

· Why you should be speaking on your book and expertise.
· How to structure any presentation that connects with attendees.
· How to support your key points and engage any audience.
· What you need NOW on your website that every meeting planner is looking for.
· Use a game-changing snail mail marketing tip.
· How to make money.
·  And of course, much more.

If that sounds like it’s a fit, then get ready to tune in, turn on and drop out for a bit. I’ve got plenty for you.

Here’s the replay:

July 25 Pop Up with Publishing Power Tips

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?

Are you doubtful as to whether creating one makes dollars and sense? Are you uncertain as to how to have one made?
Don't miss this opportunity to join the Audiobook Revolution!

Here’s the replay:

You’ll discover:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!

Would you like to have 30++ Awesome and Hot Publishing Ahas and Tips from seven amazing publishing pros: John Kremer, Daniel Hall, Kathy Meis, Rebecca Finkel, Kelly Johnson, Ashlee Bratton and yours truly. Plus, we always throw in a few more that you won't want to miss!

I bet you do! Here’s the replay:

Don't bother to pop the popcorn—you won't have time to eat it--you will be taking notes like crazy!

Questions of the Week:

Question: I’m working on a book title. Any advice for coming up with "one that works"?

Answer: Step away … meaning that your book is for your reader … not for you. Some titles are so solid, the author knows from the get-go what it is. Other times, it’s a working title, not to be finalized until the book is completed. Along with your cover, your title is the opening shot for book marketing.

-For Nonfiction, what is their pain? What do your readers want? Does your title have an emotional pull to it? What about an essential keyword or words? Don’t get caught up with cutesy phrases or a title that does not clearly include a common or key search word that your readers or using within a Google search for help or info. Use a tool like to verify how many searches are done monthly or words that you are considering using. Another tool to check out the emotional, spiritual and intellectual pull a title has can be found on Headline Analyzer.

-For Fiction, your genre is important. Short titles are a better hook. Don’t use words that would drive a buyer to a dictionary to determine what it is. Don’t give our plot away in your title … it’s a tease. Your title may be hidden in the dialogue of one of your characters.

For both, Use active words and precise nouns. Google to see what else is out there with the same title—titles aren’t copyrightable … but, the more original you are, the better off. If you are reaching out to fans, ask for their input. And if you are asking for input via friends and family, it’s a caution. Unless they are true readers of your genre and/or potential buyers, they are most likely the wrong fit.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Enjoy—the cats are back!

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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