Book Marketing and Publishing Tips for Authors–

eZine Issue #157 – January 6, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover Costco Concierge Tech Services

2. AuthorYOU VIP Member Benefit … Discover ExpertClick

3. AuthorYOU February Program … Guidelines for Children’s Books and Creating Press Releases

4. Dr. Judith Briles’ Unplugged Experiences … time to register-early bird ending soon

5. Create an Amazon Bestseller Campaign in March (JAN sold out)

6. AuthorYOU Salons … register for Jan, Feb, Mar

7. Hot podcasts for January … Add to your calendar and listen/learn

    8. Question of the Week … Where should I start with and for publishing?

   9. Book Shepherd “Fun” of the Week …  Movie obsessed cat

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
WOOT! Yesterday I graduated … from physical therapy. I solo going up and down my 17 stairs to the office without rails; moving well; and walking is now a happy move for me!

Christmas has been put away for the next eleven months—boxed up and stored … and my home is back to “normal”—love the new visual transition. And always love a surprise. As I repositioned, plants on my living room coffee table, I discovered a small stem popping up from one of my orchid plants. And I have a promise of six wonderful tulips peeking out as they ready to bloom, promising “color” will come in the garden in just a few months.

LOTS going on for this first quarter of the year. I’ve got three on my Dr. Judith Briles Unpluggeds  (Publishing, Book Marketing, Social Media) revised for two 4 ½ hours Friday and Saturday afternoons in January, February, and March. The Early Bird for January ends on the 11th—save moneys and get registered. Details are below.

Huge Bravo to authors Rox Burkey and Charles Breakfield for overfunding their Kickstarter campaign for their book The Enigma Threat. It’s book #12 in the series. Tomorrow is the final day … it’s movie script forward time! renewals are in play this month.

· If you want to participate in the free AuthorYOU monthly Salons, you need to be a member.

· If you want to participate in the quarterly free Ask Judith Anything online sessions, you have to be a member.

· If you want to get discounts to publishing providers that have been arranged for, you have to be a member.

· If you want to participate in the monthly AuthorYOU programs at discount rates, you have to be a member.

· If you want to participate in my Author Friendly Friday early AM  coaching sessions at a reduced rate (saving 33%), you have to be a member.

· And there’s more coming on the list.

Tis that simple. Membership is $127 a year. Join HERE:

Last Saturday’s first AuthorYOU meeting of the year was a huge success for over 30 attendees—goals forward for 2021 post COVID PLUS the why and what of using Zoom. Next month is all about press releases and PR. Details will be posted on the website. AuthorYOU members always get a discount. The next session will be February 6th—press release pop and power from creating a stellar kids’ book.

Hold the date: January 21—it will be an Ask Judith Anything live session just for AuthorYOU members.

Looking forward to starting kicking off the first
Amazon bestseller online program today—as in the past, it’s sold out. Registration is open for my March sessions. If bestseller status is something that you want in your midst … join me for a fun (and I promise, it’s fun, but a true hands-on “learn this and get ready to implement” experience), join me. Each is 90 minutes; the time is fast, informative, and definitely a “how-to”. We start and end on time each week. If you miss one, I send the recording plus all handouts. Details below.

I’m honored to have the AuthorU-Your Guide to Book Publishing podcast added to the Google podcast roaster. That means we are heard on 10 different platforms—very cool!

You can find the AuthorU-Your Guide to Book Publishing on Google here:

The virtual Unplugged Experiences will roll outonline January through March: Book Publishing Unplugged January 29-30; Book Marketing Unplugged February 26-27; and the NEW Social Media Unplugged March 26-27. Info below, details are on website.

2021 will be a pivot year for authors. Where’s your starting point and where is your vision directly you to? That’s my week … Happy New Year … for sure … to you.

Have you ever explored the network website where I store all my podcasts? Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

Last week, it was a solo with just me and expanding on planning for 2021 for your author success. Lots of info on the AuthorU-Your Guide to Book Publishing podcast. This week, discover the brilliance of Susan Gilbert, marketing strategist, and her insights on the myths of social media. Next week, writing coach Anne Janzer will join me.

Lots of info on the AuthorU-Your Guide to Book Publishing podcast.
You can select which podcast is for you from over 350 shows and 4,000,000 total downloads … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1.  January 6, 13, 20, 27 – Amazon eBook Bestseller Online Course

2.  January 9 – AuthorYOU Salons – online

3.  January 21 – Ask Judith webinar for AuthorYOU members only

4.  January 29-30 – Book Publishing Unplugged Online

5.  February 6 – First Saturday AuthorYOU program online- press release power and children’s books

6.  February 13 – AuthorYOU Salons – online for AuthorYOU members only

7.  February 26-27 – Book Marketing Unplugged Online

8.  March 6 – First Saturday AuthorYOU program online-

9.  March 10, 17, 24, 31– Amazon eBook Bestseller Online Course

10. March 13 – AuthorYOU Salons – online for AuthorYOU members only

11. March 26-27 – Social Media Unplugged Online

AuthorYOU members the January second Saturday AuthorYOU Salons of the year is slated for January 9th   WILL BE VIRTUAL, most likely through March. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be created with a new password on January 8th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 1 spot opening in January —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Last week’s podcast was all about swag and bling for your book, to support your book and book marketing forward! Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and Experience Concierge Tech Services via Costco
Calling all Costco members. Did you know that you can tap into the Concierge Tech Services 7 days a week from 1 am to 10 pm PT? How cool is this? If you are a member, you call 866-861-0450.

Details here:

AuthorYOU VIP Member Benefit …
Press Release Distribution

Mitchell Davis
Are You Ready to Grab the Media’s Attention?
Are you an Expert? If you are an AUTHOR, you are! Use the ExpertClick system to get known; to get called; and to send out your own press releases in a nationwide distribution. Link your blog that will in turn sent it to the press distribution channels.
Use the ExpertClick press room to choose among 39 topics that link tens of thousands of other news releases to your press room, and then link them to promote your website. Discover how to Use PR to Boost Your SEO and Get Found Online as an Expert, starting now!
Call Mitchell Davis at 202-333-5000 or email him at and position yourself in the media’s eye.
AuthorYOU members get a 15% discount
There are 3 reasons you need this tool!

1. Push technology for your news releases — pushing your news out ten ways including Google News. Plus, blog syndication to pull your posts and push syndicate. — PR Week called us: “dating service of PR.”
2. Internet Press Room designed for SEO with inbound links from tens of thousands of other member’s press rooms and news releases – driving inbound links to your website. — USA Today called our website: “A Hot Site.”
3. Be in the 35th annual Yearbook of Experts, Authorities & Spokespersons. — The New York Times called it: “Dial-an-Expert.”

Take the freeze off of February… Attend AuthorYou online program—it’s FEB 6—save the date!
Online Saturday Program … it’s a two-part
Part I – all about Press Release Power
Part II – plotting, planning, and creating a Childrens’ book that competes with what NY delivers

Details will be posted next week and on the website.


Register for Unplugged Experiences Now!     Early Bird ends on January 11th
They are all up on the website with discounts for participating in multiples. The Speaking Unplugged Experience will be held in person this summer in Denver.
Are you ready to take your writing, your manuscript, your book to Publishing Success?

Would you be willing to invest two afternoons over a Friday and Saturday to get all the publishing and strategy information you need ... information and strategies that will create the Game Plan to be an awesome and seriously successful author?   

January 29-30, 2021 will change your authoring life ...

Experience two days of Judith ... no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30 + years in the publishing field and as The Book Shepherd.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... brainstorm the crowdfunding program to fund your project ... get the answers to the questions you have ... all of them.

Reserve Your Spot NOW
Location? Your computer.

Details here for Online Book Publishing Unplugged in January

Are you ready to take your writing, your manuscript, your book to Book Marketing Success?
Would you be willing to invest two afternoons over a Friday and Saturday to get all the book marketing, strategy, and tools you need ... information and strategies that will create the Marketing Game Plan to be an awesome and seriously successful author?  

It’s Book Marketing or Bust time February 26-27, 2021

Location: Your Computer.

Savvy, successful authors have learned that they cannot solve their marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year. Reserve Your Spot NOW
It’s time to morph … it’s time to get help.

Details here for Online Book Marketing Unplugged in February

Would you like to turn YOU and the BOOK you have or are creating into the book and authoring success you want?
Would you be willing to trade just 2 afternoons over the weekend to get all the social media influence building and positioning information you need ... information and strategies that will create the success ladder to be an awesome author?  

-This is the WHY
-This is the STRATEGY
-This is the HOW
-This is the WHAT to USE
-This is the YES … YOU CAN!

It’s time for Kick Butt Social Media Influencing March 26-27, 2021

Location: Your Computer.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... get the answers to the questions you have ... all of them … become the influencer you and your book should be. Reserve Your Spot NOW

Details here for Online Social Media Unplugged in March

AuthorYOU Salons … register for January - March
FORWARD … Salons are a Free benefit for VIP AuthorYOU members.

If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

Create an Amazon Bestseller Campaign in March 2021 … for Your bestseller course in 4 weeks
January is SOLD OUT next session begins March 10

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates:  WEDNESDAYs at 4 pm MT for each 90-minute session: : March 2021: 10, 17, 24, 31 


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

January 7  Social Media Strategies and Busting Myths – Susan Gilbert 

January 14   Getting Your Words Out -Anne Janzer 

January 21  Building Your Brand with Your Mission - Susan Gilbert

January 28   Press Release Power  -Mitchell Davis

Questions of the Week:

Question: I know it’s a new year … where should I start for publishing?

Answer: A perfect question … it’s time to do an update on what you want for you, your book, your publishing forward. I would get enrolled in my Book Publishing Unplugged session. An update, renewal, and organizational forward plan. It’s time to ask the big four: what are the four most important things to accomplishing with your writing and publishing this year? Now rank them—for #1, put your energy there. Then, bring in the others. It’s a start!

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Cat's Obsessed With One Movie | The Dodo Cat Crazy

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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