Book Marketing and Publishing Tips for Authors–

eZine Issue #180 – June 16, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover Search Tools

2. AuthorYOU VIP Member Benefit … Meet Foreword Reviews

3. BN BookFairs Are Coming … Watch for dates in July and August—slots will disappear fast

4. Dr. Judith Briles’ Unplugged Experiences … Speaking Unplugged in   June … Live and in Person! 2 Spots left

5. AuthorYOU Salons … June through December IN-PERSON and ONLINE

     6. Create an Amazon Bestseller Campaign in July is open for registration

    7. Hot podcasts for June… Add to your calendar and listen   
8. Question of the Week … Should I encourage others to share my blog posts?

9. Book Shepherd “Fun” of the Week … Birds and boys go together

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
It’s a Sizzling HOT week in Colorado … as it is in many states. Get outside work done early. Settle inside for writing, strategizing, marketing. Things are opening up! And a woot for bookstores—April book sales soared.

Each morning, I “walk the yard” before the heat hits, watering where I need to … always on the prowl for “what’s new.” Last week, a fun discovery to see two walnut size baby peaches starting the growth journey on the young peach tree that was planted last summer. The green beans have broken through and are up a many inches in just a few days. Waiting for the squash blossoms to debut and my roses on the back gate arbor are in full bloom … bringing in the bees. A good thing.

I always love it when the roses over the back gate in the lower garden debut and the garden wakes up from what was a long winter. And the bees are happy … which makes the rest of the garden come alive as well. As I finished watering, one of the tomato plants caught my eye, along with the 5 Romas started to pop.

This week is updating the workbook for Speaking Unplugged. Join me live in Denver … this Unplugged will not be done online.

Loved doing two podcasts with marketing ace and strategist Tom Antion on his Screw the Commute podcast.

Hey #authors: I’m on the @ScrewtheCommute podcast with @TomAntion @MyBookShepherd today! All about helping entrepreneurs get out of the car and into the money. Get tips and advice from my entrepreneurial #Publishing journey. Part 1 Listen in:

Part 2 is on marketing. Listen here:

The Authors’ Tea is up on the Book Shepherd website … slated for Saturday October 30. Plus … Barnes and Noble in Colorado store located in Glendale will be hosting FOUR Book Fairs for the Author community… two on July 17-18 and two on August 21-22—dates are Saturdays and Sundays. If you buy anything in the store using our special coupon, it will donate to the Authors Hall of Fame. Past BookFairs underwrote the creation of the website for the Hall. You must reach out to me to be considered as a featured author. A percentage of sales will be donated to the Colorado Authors’ Hall of Fame Induction slated for September 18th. Details below.

And, I’m sticking my neck out and building the calendar through the end of the year. Summer BBQ -August 7th, Author Tea is on it - October 30th, Holiday Celebration-December 4th. Plus more. For all live and in-person events—the rule is you have been vaccinated.
Speaking of speaking, the early bird registration is “live” for my IN PERSON Speaking Unplugged slated for June 25-26 here in the beautiful city of Denver ended last week. No snow. Sunshine. Learning to sell and pitching your book without traditional in your face pitching. Making money. Having fun. The #1 way to sell books.

There are two slots left and then it closes.

And... watch for announcements about the Colorado Authors’ Hall of Fame. After mega hours with the Nominating Committee members since mid-March, the list was narrowed down and the 2021 Inductees identified. We are enormously excited … I think you will be when they are formally announced, too. Put September 18th on your calendars.

That’s my week … how’s yours? And, please share your news with me so I can shout it out as well.

Have you ever explored the network website where I store all my podcasts? Holy Moly … over 7 million downloads of various podcasts already. Fun watching the download numbers—something that I look at each morning with my hot mug of tea.
Last week, it was all about I explored the power of speaking and where to start. This week, it’s the WHO, WHAT, and WHY of creating an Amazon bestseller campaign.

You can select which podcast is for you from over 350 shows and 7,000,000 total downloads since the show started … the latest will always be posted on top of the show page: it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. June 25-26 - Speaking Unplugged IN PERSON … Denver

2. July 7, 14, 21, 28 – Create an Amazon Bestseller

3. July 10 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

4. July 17-18 – Book Fair at Barnes & Noble, Colorado Blvd

5. August 7 – AuthorYOU Summer BBQ … Judith’s home

6. August 14 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

7. August 21-22 – Book Fair at Barnes & Noble, Colorado Blvd

8. September 4 – First Saturday AuthorYOU program

9. September 11 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

10. September 18 – Authors Hall of Fame Induction

11. October 4 – First Saturday AuthorYOU program

12. Octoer 11 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

13. October 30 – Author Fall Book Tea

14. November 6 – First Saturday AuthorYOU program

15. November 13 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

16. November 19-20 – Social Media Unplugged

17. December 4 – AuthorYOU Holiday Celebration starting at 3 pm

the July second Saturday AuthorYOU Salons of the year is slated for July 10th WILL BE LIVE, It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … you bring questions … ands get answers.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in June —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? During the month of June, I will be hosting and the solo expert on a variety of topics on our monthly podcast. This week, I lead with Speaking strategies.

Author Tools … Discover Search Tools

Wolfram | Alpha - A nifty knowledge search engine-here’s it’s boast: “we aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything.” In other words, you can analyze data, lookup IP addresses, compare stats of just about anything, get step-by-step instructions for how to help—a maze of information with a path to it. That’s a heck of a promise. Check it out at:
Dogpile Check out what other search engines are posting.

Meet Foreword Reviews
Foreword Reviews is a Folio Award-winning magazine, and the only journal exclusively dedicated to reviewing books from independent publishers, university presses, and self-publishers. Each issue features 150+ book reviews, in-depth articles previewing category trends, book-industry specific opinion pieces, and bound special sections covering award winners, audiobooks, and more.

VIP AuthorYOU Members get a free 1-year subscription to Foreword Reviews Magazine.

AuthorYOU Members also get

· 15% off website ads and FTW ads.

· 15% off Clarion Reviews

· 15% off Trade shows

· 15% off Subscription Renewals.

AuthorYOU First Saturday program … BookFairs Are Coming in July and August

Get out your calendar and mark these dates:
Saturday and Sunday,

July 17-18 and August 21-22 ...

It's a biggie for many members of the AuthorYOU community. Why?
Once again, many will be featured at the biggest Barnes & Noble store in Colorado. AuthorYOU and Barnes & Noble have created an AuthorYOU day for their members. Metro Denver book lovers who want to meet, greet and support local authors and bookstores and book-buying will be in the store. It’s a Colorado Authors Hall of Fame support event two weekends in July and August ... both Saturday and Sunday ... at the Colorado Blvd. Barnes & Noble bookstore at 960 Colorado Blvd. in Glendale, Colorado.

Author signings from morning to evening. There will be two tables for signings—two authors at each table and signing times will be 120 minutes each over the weekend.

This is a free event ... but you have to qualify. Will you be one of the featured and promoted authors? If you have questions about the event or would like to be a "featured author", please contact Judith pronto at

Put in the subject line: pick me for Book Fair.

What say you? Do you want to support a bookstore that supports authors and the community ... and support the Colorado Authors' Hall of Fame Induction celebration ... an event that Denver's Mayor Hancock has already proclaimed September 18th as Authors' Hall of Fame Induction Celebration Day?

Register for Unplugged Experiences Now! Speaking in JUNE in Denver-Live …
Speaking Unplugged Sessions in 2021:
June 25-26

All attendees must have had COVID vaccine.
ONLY 2 SPOTS available
Would you like to know-how powerful you, your book, and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends, and financial success?

You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated more than $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …

           June 25-26 will change your authoring life in Denver, CO

Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.

Reserve Your Spot NOW
for 2 Colorful Brain-Jammed Days, including meals.

Details on site under “Experiences”

AuthorYOU Salons … register through August online only

FORWARD … Salons are a Free benefit for VIP AuthorYOU members.

If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register and getting notices/reminders forward:

Create an Amazon Bestseller Campaign in May is SOLD OUT. The July 2021 … for Your bestseller course in 4 weeks – Starts Wednesday, July 7th

Only 6 spots available

If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates: WEDNESDAYs at 4 pm MT for each 90-minute session:
July 7, 14, 21, 28


PS … there are special rates for Alumni for repeats for the next campaign.

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

JUNE 3  How Speaking Can Morph Your Book Sales  Judith Briles

JUNE 10 Why an Amazon Bestseller Campaign is a GO Judith Briles

JUNE 17 Crowdfunding 101 – Tips & Strategies Judith Briles

JUNE 24  Tips & Strategies for Blogging Power Judith Briles

Questions of the Week:

Question: Should I encourage others to share my blog posts?

Answer: That would be a HUGE YES. Why wouldn’t you? Create a social media campaign with each blog—a sentence to the “what” and “takeaway” and link to your blog. Include in each post as well, where the reader can click and share to his or her platforms.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Cockatoo And Baby Boy Do Everything Together | The Dodo Soulmates

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.


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