Book Marketing and Publishing Tips for Authors–

#45 November 14, 2018 eZine Issue
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.   eBook Awards … Dan Poynter eBook Awards are open!

2.   Two December events … come!

3.   Wahoo ... podcast expands to 7 networks

4.   Discover Tools … Smashwords loves eBooks

5.   Hot podcasts for the month coming … 5 to put on your calendar

6.   Webinars slated … Social Media Makeovers in 30 Days and Discover the Fan Base Formula

7.   Question of the Week … when should I print more books?

8.   Book Shepherd "Fun" of the Week …

This Week Under The Book Shepherd’s Roof:

Loved, loved, LOVED last Friday and Saturday at the Speaking Unplugged as each participant revealed such a variety of insights and experiences that created their shapings, attitudes and what they do. What a treat for me to spend two days with 20 fabulous men and women.

And, I love this pic—books, books, and more books. And the line:
It never fails that I don’t come across individuals who almost gloat that they don’t read books. Sometimes my inner voice becomes the outer voice: If you have kids, you have chosen to dumb them down and reduce their IQ and success factor—is that your intent? That’s when the deer in the headlight glaze peers back.

Pat yourself on the back—you and your words are shaping extraordinary people. What a privilege we have all been given!

A Californian who transplanted to Colorado 28 years ago, I grieve for what is happening to my birth state. Friends and family have lost their homes. ALL of us need to have contingency plans in place. The unexpected does happen … and it always happens at unexpected times.

Wednesday is our social media webinar. Make sure you register, even if you can’t attend live—you will get the recording. Details below.

And, if you are interested in being featured at the Colorado Blvd’s Barnes and Noble on December 19th book signing event, I need to know. Join me … there are FIVE spots left. Think of it: a great way to drive book buyers to a terrific bookstore, meet readers and sell books and raise money for your foundation. Love it. Details below for participation.

Just got the word from audiobook expert Richard Rieman—my newest book, How to Create a $1,000,000 Speech will be uploaded to Amazon this week.  And, pleased to hear my podcast is now available on seven outlets. Woot!

AND … How’s your week going? I love to hear what all of you are up to.

Go for it … AND … How’s your week going?

The 2019 Global Ebook Awards Registration is Accepting Submissions

The Global Ebook Awards are more than an honor for the best ebooks published, they offer high-profile publicity for ebook authors, publishers, and the ebook entered. Recognizing authors so that more readers will discover your ebook. Get a discount on your entry: 32%OFF

Go to

Two Hot Events to attend in December …
December 1st

It’s Our Annual Ho … Ho … Ho … Holiday Party
It’s that time of the year again … Fun, Laughter, Great Food, Interesting Gifts, and Amazing Schmoozing—the food is always excellent, the networking, schmoozing and laughter not to be surpassed.
The Author Holiday Party will be held on:

Date: Saturday, December 1st from 6: 00 to ???

… includes dinner and drinks (no tipping!)

Details are on the website:

December 19

The Holidays are just around the corner … participate in the B & N Book Fair
There are 5 Spots left – is one yours?

Bells will be ringing and shoppers looking on Wednesday, December 19 throughout the day at the B&N top selling store in Colorado. If you have a book that will attract buyers; you are willing to tell all to come on down to the store; is returnable and available through a distributor, let me know now. Spots will be very limited. The financial cost to participate is "ZERO" … you do have a time commitment. Details will be posted on the Events page of the website.


Hot podcasts slated for November
In November
· 10 Tools and Tips for Publicity and Book Marketing with Joan Stewart
· Book Events with Amy Collins
· Tips and Tools for Selling 200 Books in 2 Weeks with John Kremer
·  Publishing Predators Update with Judith Briles
· How to Create Raving Fans with the Fan Formula with Adam Houge

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

And, if you have listened, support our podcast and post a review. Thank you!

More Great Tools

Are You Using Smashwords? … Mark Cocker’s pioneering Smashwords unveiled its new book discovery interface! With one click, readers can control views into nine different shelves to view featured new releases, trending books, bestsellers, bestselling box sets, top series starters, recent purchases by other readers and more.

More Webinars are coming … more Webinars are coming

TODAY- November 14 at 5 MT … it’s time for a social media makeover!

Social Media for Authors in 30 Days

A critical element for every author's platform is social media--using the right portal(s) for the author's expertise plus books delivers influence, credibility, and bookselling momentum. You will get the latest in what to do without feeling the typical social media overwhelm; what strategies to immediately use for a book launch or relaunch; how to gather the right followers to support the author's journey and so much more.

Authors know that social media is a must—how do you control it; how do you know which platforms to use; how do you decide; how often do you post; what new tools should be used for book marketing and launching; and plenty more. Get ready for a mini-course in just one hour that will revamp and goose what you are doing to position yourself and your books on social media with Judith Briles and social media expert, Karen Liz Albert brings 20 years of marketing to the mix.

Register here: 

Wednesday, November 28 …  11 PT, 12 MT, 1 CT, 2 ET

If you are an author who wants Raving Fans; desires and gets mega caseloads of book sales; and wants to land on the USA TODAY Bestseller list, this is your webinar coming up on November 28th. Get ready to discover the Fan Base Formula for Building Raving Fans and Book Buyers. And landing on a premier bestseller’s page.

-Insider strategies on how to maintain book sales.
-Discover how the Amazon algorithm works.
-Learn which specific parts of a book that helps it to convert or gain traction on Amazon's algorithm.
-Learn the best ways that you have found to grow an author audience.
-What does it take to hit the USA TODAY list?
-Discover the best method to hit the USA TODAY list.

Your guide is Adam Houge. He is a Wall Street Journal & USA TODAY bestselling author. After distributing more than 2,500,000 of his own books, he founded The Fan Base Formula for Authors where he teaches authors at all levels, from brand new to New York Times bestsellers, how to grow and maintain consistent and reliable sales with their books. His most recent project will include directly helping other authors to hit the USA TODAY for themselves.


Savvy authors shouldn’t miss this one:
I speak on stages lots; I do online presentations …, and I use PowerPoint slides … always. My slides are good … NOW, they are going to be GREAT! And I’m now in the process of changing them all. Why? Because of the webinar presented on Wednesday … and I would suggest you join me.

First, here’s the replay that runs a total of 80 minutes including questions:  

Next … Get ready for ALL TREATS … and NO TRICKS with Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to watch and learn.
· If you are educating your audience and plan on using visuals … you need to watch and learn.
·  If you are doing any type of interaction that uses slides and PowerPoint, you need to watch and learn.

There is a reason why my presenter, Dr. Jaclyn Kostner is paid the big bucks for all her online and remote presentations (I’m talking 4 and 5 figures for her presentations): she knows how to keep her participants and audiences visually engaged from the get-go. Now, so will you.

Questions of the Week:

Question: When should I order more books?

Answer: Before you run out! Alert to all author who are printing beyond the POD model. All printers are running behind—as in almost a solid month and in some cases, we are seeing print runs stretched out to 10 to 12 weeks. The good news: there is a demand for printed books. The not so good news: if you aren’t paying attention, you may run out. The bad news: you run out. Plan ahead for your sales sake.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Critters often supply the best—here’s a 30-second clip of an amazing owl.

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Skype.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign