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Book Marketing and Publishing Tips for Authors–
eZine Issue #128 – June 17, 2020
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. Author Tools … Discover Copyscape
2. AuthorYOU VIP Member Benefit … Meet Illustrator Don Sidle
4. New Webinar … Create a Workbook that POPS TOMORROW
5. Speaking Unplugged is Rescheduled for September 18-19!
6. Hot podcasts for JUNE … Add to your calendar and listen/learn
7. Question of the Week … How do I find an illustrator for a children’s book?
8. Book Shepherd “Fun” of the Week … For the Longest Time – Phoenix Choir
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU …
Saturday’s Virtual AuthorYOU Salons was
fun, informative, and kick butt. Participants came with their questions … they left with their answers. Easy Peasy. Loved it that we marched through each participants’ websites—with comments about fixes and changes. Interaction to the max!
After horrendous weeks the previous week in Colorado, we shifted to a little heat. High 80s and low 90s were the norms… and the fire warnings are out. Buzz is that all fireworks will be banned for the 4th of July this year. Our neighboring state of Wyoming is a resource where many make the trek to create the neighborhood bash. Will they this year?
This week was one of paying my real estate taxes—quite a ding in the checking account—and having more unscheduled appointments due to the ankle reconstruction surgery I had yesterday generated from a flip flop that had a mind of its own. Four hours later, let’s hope that my ankle is as good as need with its new hardware. Time will tell. Meanwhile, kudos to
the many of my neighbors who have ponied up to help with all the extra watering of plants during the summer season … and to many of you who just did a drop in to help. Thank you to them, thank you to you … and to many of you who called, emailed, and wished speedy healing.
Tis always a pain when these unexpected events land in our lives. I’ve had enough for this year.
Looking forward to the new webinar on creating workbooks TOMORROW. I encourage all of you to
tap into this additional resource to repurpose your expertise into an additional product. Details below.
Love the clematis showing their glory early this morning.
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Speaking Unplugged dates are now SEPTEMBER 18-19. Details HERE: http://bit.ly/Unplugged-Speaking. Treat yourself ... Come … it’s fun and lots of take-aways. Savvy attendees have learned that it’s smart to stay on-site at the hotel. The site is the Embassy Suites DTC North. Alumni participants of previous Unpluggeds always get a deep discount. JOIN me – all my fingers and toes are crossed that the shutdowns will become open doors for events. It will be WONDERFUL to be around people in person. Early bird for
this ends at the end of August 1. This will be a GO, if the “lock-in” eases. We will know soon.
Have you ever explored the network website where I store all my podcasts? Over 200,000 authors download episodes during May. That’s a wowsa for sure! This week, Debra Jason is back with excellent tips on creating, posting, and marketing using Instagram on the AuthorU-Your Guide to Book Publishing podcast. Join me
You can select which podcast is for you from over 300 shows … the latest will always be posted on top of the show page:
http://bit.ly/BookPublishingPodcast--it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. June 18 – Webinar- Hey Authors: Create a Workbook that POPS
2. September – Speaking Unplugged –LIVE in Denver
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| AuthorYOU members … the JULY second Saturday AuthorYOU Salons of the year is slated
for July 11th WILL BE either live in my home or virtual—it depends on the status of where Colorado is on “Stay home”. It starts at 8.30 a.m., ending at 11.30 a.m.
As of this writing, it will be an in-person event—if it changes and goes virtual via Zoom, a special email blast will be created with a password on Friday, June 12th… it’s a day by day scenario in a COVID world. BRING YOUR
QUESTIONS—see you there.
August 1st? member barbeque
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I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program.
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Want Tips for Authoring and Publishing? Last week on the AuthorU-Your Guide to Book
Publishing podcast, Steven Sanchez joined me to deep dive into author publishing success and tools. This week, it’s Debra Jason.
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| JOIN the new AuthorYOU …
Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.
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| And a heads up—hold the FIRST Saturday of each month for our live event meetings—
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Discover Copyscape and protect your website
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Website content theft has increased significantly online. Discover if your site has been copied with with Copyscape, a free and easy to use online tool.
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Let Copyscape do all the work for you in seconds. All you need to do is to go to Copyscape, type in your website URL. https://www.copyscape.com/ Copysentry is a paid version that includes an “alert” notice via scanning the Internet
weekly to see if your exact words pop up. with accurate results. A paid version is also available along with their alert tool that runs $4.95 a month. It’s on the Copyscape website.
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AuthorYOU VIP Member Benefit... Meet Illustrator Don
Sidle
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Don SidleDSidle@comcast.net 303-521-6268 www.DonSidle.net Your One-Stop Shopping for
cartoons, illustrations, drawings, logos, graphics or if you need a fresh art tweak—just about any artwork you will need. We love to create fun art, serious art, cartoons—we believe that we can find a creative solution to any graphics dilemma. Detailed, realistic drawings in a variety of mediums: graphite, colored pencil, watercolor or pen and ink. Look through the website at www.DonSidle.net or call 303-521-6268 to get your project off the ground or rescue it.
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Workbook Wealth – Create a Workbook that Pops Thursday, June 18 at 4 pm MT
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Calling all authors … especially Nonfiction. Is there a Workbook in your midst? Have you thought about taking your sage advice within the covers of your books and creating a WORKBOOK? One that you can sell as a new product?
Why not create one … or several?
Get ready to receive oodles tips and strategies next week. It’s ideal for the established author, coach … anyone who has advice that can be turned into a new product … and did you know that WORKBOOKs sell for more per unit than a book? Now you do.
Get registered and learn the how-tos on the 16th.
Register now: https://attendee.gotowebinar.com/register/3529162252631972363
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| Want to Sell Oodles of Books? New date!
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Join me in Colorado for my 4th Speaking Unplugged slated now for September—– it’s all about creating the Cash Cow 2-Step!
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Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?
Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
If that’s a YES, get yourself to Denver and show up for the 4th annual Speaking Unplugged bootcamp next month. You can with the smart and
savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!
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| Hot podcasts slated for this month
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You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image on the Home page—wait for it to upload. Or
www.TheBookShepherd.com (click on the Resources tab).
June 4 – Author and Book Selling Success – Bob Burg
June 11 – Author Success -Websites, Gadgets &More – Steven Sanchez
June 18 – Instagram Pop & Power – Debra Jason
June 25 –The Future for Authors – Dan Burrus, futurist
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Question: How can children’s authors who are NOT illustrators find and afford quality illustrations for their books?
Answer: You can start with asking other children’s authors who they used (and ask who they didn’t as well). You can check with the Society of Children's Book Writers and Illustrators and ChildrensIllustrators.com. There are links to online portfolio
directories that you can browse by style, medium, topic, and even region. You can go to online resources, such as Fiverr.com and browse a variety of portfolios. I’ve used DonSidle.net for many of my author’s books. You can check with Art Schools—many of their students would love to add “published illustrator” to their resumes.
Costs will vary. Some change by the illustration; others by the project. Illustrators think in pictures. You need to supply the words that will generate them. Always get samples—most will do one to see if his or her style is a fit for you. And my advice—this is where you should use your credit card.
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Book Shepherd “Fun” or an “Uh-Oh” of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and
back to work—perfect. Smile time enjoy— For the Longest Time – a Billy Joel song – with the Phoenix Choir in quarantine – Nice!
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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