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Book Marketing and Publishing Tips for Authors–
eZine Issue #109 January 29, 2020
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. February program … organizing and revamping the business of authoring and publishing
2. Author Tools … Discover Story Origin
3. AuthorYOU VIP Member Benefit … Discover BlueInk Review
4. Webinar … Ask Judith Anything on February 12th
5. Hot podcasts for JANUARY … Add to your calendar and listen/learn
6. Question of the Week …
7. Book Shepherd "Fun" of the Week … Pet therapy
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This Week Under The Book Shepherd’s Roof:
Hello and Good Publishing Day to YOU.
Yes, yes, oh YES … I am loving being in the Caribbean this week. Lots of new faces, voices and books at our annual Publishing at Sea Cruise. The ship is beautiful, the sunshine feels good, and I’m loving the new ideas I pick up each year. Not to mention a few hours of "down time."
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Loved the meet, greet, and selling of books with our "Celebrity Authors" on our at sea cruising days sandwiched between our workshops. And of course, eating always goes over well! Many have already said, "I’ll be back!" The back will be February 21, 2021.
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And, here’s a new link to the AuthorU-Your Guide to Book Publishing podcast SHOW page. You can select which podcast is for you from over
300 shows … the latest will always be posted on top: http://bit.ly/BookPublishingPodcast
Starting to think ahead of for the first Unplugged of the year: it’s Speaking, Speaking, Speaking—get the details here and come to Denver and spend two awesome days with me—March 27-28. http://bit.ly/Unplugged-Speaking. Come … it’s fun and lots of take-aways. Alumni always get a discount.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. February 7 – Author Friday on site Program – The Business of Authoring and Publishing
2. February 8 - AuthorYOU Salons from 8.30 to 11.30 at Judith’s home, Casa Quatar
3. February 12 – Ask Judith Anything webinar – register online … the mic will be open!
4. March 27-28 – Speaking Unplugged
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The FEBRUARY Saturday AuthorYOU Salon will be held Saturday, February 8th – if you are an AuthorYOU.org member – join me at my home—we call it Casa Quatar! All start at 8.30 am —we’ve moved the time up by popular demand!
The AuthorYOU Salons—if you are in Colorado—come for coffee or tea … it’s on me. It’s a perfect way to start your Saturday for author savvy and know-how.
Details HERE. https://www.meetup.com/AuthorYOUSalons/events/260321129/
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Want Tips for Authoring and Publishing?Tomorrow on the AuthorU-Your Guide to Book Publishing podcast, I dig into how to create an Optin and start the "push" to bring new eyes to your website.
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| JOIN the new AuthorYOU …
If you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the
bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?
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| And a heads up—hold the FIRST Saturday of each month for our live event meetings—
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FEBRUARY 7, 2020 … It’s a Friday afternoon …
we couldn’t get a site to hold our gathering for Saturday AM this month
Organizing and Revamping the Business of Authoring and Publishing
Most authors all right-brainers. We like sharing our wisdom from years of experience and insights peppered with real-life situations and events that connect with our readers. We write and publish to resolve their pain and provide solutions. We love the creativity of writing, building a character who may be a bit of an oddball and dropping in unexpected twists in plot.
Your Author Kingdom is a business … yes, yes, it is. Is there a nutsiness to it? Maybe a bit of insanity? Yes, yes there is. Can you blink it away? Nope … you need some strategies to bring saneness and organization to you from the get-go.
Soooooo … are you hoping for the Business Fairy to fly in and deal with this side of your life? Stop hoping … we are going to help you out with answers to questions and beyond.
Oh-Oh … you are already writing, publishing, and selling books. Is it too late? You may be past the get-go. Good news: there is always a starting point, a review point, a makeover point. We will take you there and beyond.
In the BEGINNING, do you know:
~ What websites should you have?
~ When do you register with the State—do you need to?
~ What reports do you need to file?
~ What’s the best way to keep records?
~ What deductions are legit?
~ What taxes do you need to collect?
~ What licenses do you need?
~ If you put all charges on a credit card, do you need the receipts?
~ How should you file your sales tax?
~ If you ONLY sell wholesale on Amazon, do you need a sales tax license?
~ Should you charge sales tax if you sell out of state?
~ You need help on accounting … what should you use?
~ Should your publishing company be a sole proprietorship, an LLC or corporation?
What about ORGANIZATION … like your computer?
~ Do you ever lose files?
~ Want some awesome tips of organizing your writing? Your pictures? Your blogs? Your what?
~ How do you keep creating new material?
~ What file folders should be the minimum?
Postcards (quotes, book comparisons, presale, social media (twitter posts, LinkedIN articles, Instagram), Inventory, One page (author, book, speaker, trainer, coach), expenses, revenue, audio books advertising, eBook audiobooks , paperback advertising, interview questions, office equipment, book drafts, research, local press contacts (weekly paper, TV)
And MORE … we will talk about them all!
Answers are here. You should be too! And, bring your questions. This is a Q & A format.
Drs. Ron Beach and Judith Briles along with CPA Pat Comiskey are your guides.
EARLY BIRD ends on January 31 ... price will increase $10 forward
When: Friday, February 7, 2020
Where: Smokey Hill Library, 5430 S Biscay Circle, Centennial, CO
80015
Time: Noon to 4
Cost: $25 for AuthorYOU members, $35 for Nonmembers. Price increases $ 10 on December 31st.
Register: https://authoru.org/events.html
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2 Author Tools – Discover
BackupBuddy
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The StoryOrigin app helps self-published authors securely distribute review copies and free ebooks, plus it offers a community where you can discover and coordinate group promotions and newsletter swaps. It’s still in beta right now and available for free (but it won’t be free forever). Get ready to join a community of author heroes. Discover the power of the StoryOrigin app that is now in beta testing (meaning all levels are FREE. You will be able to securely distribute review copies of your book; collect the emails of those who review (very cool); swap newsletters and placements. For Fiction and NonFiction.
Jump at this NOW.
https://storyoriginapp.com
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BlueInk Review, LLC – Patti Thorn or Patricia Moosbrugger
eMail: PT@BlueInkReview.com or PM@BlueInkReview.com
Website: www.BlueInkReview.com
Services: Serious
reviews of self-published books.
BlueInk Review offers honest, objective book reviews of self-published titles. Founded by Patti Thorn, former book review editor of the Rocky Mountain News, and Patricia Moosbrugger, an internationally known
literary agent, BlueInk offers reviews penned by professional critics and writers whose bylines have appeared in major newspapers such as the New York Times, Washington Post and Chicago Tribune and senior level editors from major New York publishing houses such as Viking and Crown. Completed reviews run on the BlueInk website, which has special features designed to help publishers and literary agents find promising new material and to help librarians and booksellers discover titles their patrons will be interested in, such as those written by local authors or set in their regions. AuthorYOU members get a discount to BlueInk.
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4 Ask The Book Shepherd ANYTHING about book publishing & book marketing!
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Wednesday, February 12 at NOON Mountain time.
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Ask Dr. Judith Briles, The Book Shepherd, ANYTHING about Book Publishing and Book Marketing - for 90 Minutes!
Join us for a webinar on February 12, 2020 at 12:00 PM CST.
Register: https://register.gotowebinar.com/register/4092444255458458113
join me on Wednesday, February 12th … you ask her any question you have about book publishing, book marketing, writing a book ... or just getting a "little juice" to start your engines and create the Vision for 2020. Who’s Dr. Judith Briles? Let’s start with this: she has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She’s knowledgeable and entertaining and has personally authored 37 books that have been translated to 17 languages in earned over 30 national book awards; sold a
combined 1,000,000 copies; and generated in excess of $5,000,000 in revenues from combined book sales and speaking fees. As an advocate for authors, Judith knows publishing inside and out from both the traditional and independent/self sides. She hosts the podcast AuthorU-Your Guide to Book Publishing on the Toginet Radio Network that generates 30,000 to 100,000 downloads a month and is the Founder of AuthorYOU.org and the Colorado Authors’ Hall of Fame. Judith knows publishing inside and out from both the traditional and independent sides. She is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators. Post your questions as soon as you come on ... Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions. It's 90 minutes to hone in your 2020 vision for author and publishing success (or deal with the 2019 leftovers!).
Webinar REPLAYS
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Get Ready to Grab the Media’s Attention
Do you want to jump-start YOU as an author expert, YOUR book and YOUR publishing business in 2020? Bet you do. Make sure you register for my first webinar of the new year in this new decade.
A good public relations campaign is an important part of getting found and known as an expert. Today, putting your PR online is essential to online
marketing success and a key factor in improving your search engine optimization results. Your online PR creates links to your content, awareness of your brand, and helps build your reputation – all essentials for today’s successful authors.
- You will get: Ideas for content authors can use, from News Releases to Newsjacking
- Six methods for pushing your content online to get found (one requires only 7 keystrokes)
- How inbound links are still one of the key SEO tools, and how you can choose 39 topics that link from tens of thousands of other ExpertClick press room and news releases to your press room, and then link to promote your website.
Replay: https://vimeo.com/384983735
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Slaying the Amazon Marketing Ad Dragon December 5th Replay
Have you ever wondered ...?
Have you ever wondered ...?
·How can I focus on writing and publishing instead of constantly promoting my books?
· How can I get consistent sales of full-priced books full-priced just short-term spikes during promotions?
· How can my book stand out when there are SO many competing books on Amazon and it feels like pulling teeth to get sales?
· How do I get reviews and build my audience FAST if I'm starting from scratch?
· Where can I outsource the work I don't want to do?
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| Hot podcasts slated for this month
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You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image on the Home page—wait for it to upload. Or
www.TheBookShepherd.com (click on the Resources tab).
January 2 – How to Convert Your Expertise to the Kids Market – Lisa Reinicke
January 9 – Essential Publishing Success Tools – Judith Briles
January 16 – Working with Literary Agents – Sandra Bond– Why and How to Collaborate with a Publicist - Joan Stewart
January 23– For Book PR – Questions that Most Publicists Will Ask – Joan Stewart
January 30 - How to Use Ads in Your Marketing – Penny Sansevieri
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Question: Should I have photos on the website
Answer: Yes, Yes, and Yes. Add them to all your pages.
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Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and
back to work—perfect. Love this: Love this—music therapy for abused animals.
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
iTunes - Player FM - Stitcher -
MixCoud - Bluburry - iHeart Radio - Toginet Internet Radio
Get the latest #AuthorU-Your Guide to #Book #Publishing #podcast with @MyBookShepherd via iTunes here: http://bit.ly/BookPublishingPodcast
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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