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Book Marketing and Publishing Tips for Authors
Newsletter Issue #328– April 10, 2024
Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.
In this Issue
1. Author Tips & Tools ... Discover The Beekeeper movie
2. Author Benefit ... Meet Rebecca Finkel
3. Author Success 1 ... Register for Speaking Unplugged next month
4. April Spring Tea … Come to our author and book party. Bring book lovers
5. Hot podcasts for April … Add to your calendar and listen
6. Salons … April and May are set up
7. Question of the Week … What is a Book Fest?
8. Book Shepherd “Smile” of the Week … Newfie companions
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU … and
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It’s April and I’ve declared it’s Avoid Book Publishing Blunders Month. Each day, I’m posting tips and reminders out to enchance your author success on my social media channels. May will be Speaking on Your Book Month. How about you … have you thought about creating a day or week or month around your book or expertise?
Last Friday, I had a delightful time with Erica Birtle’s podcast, The Book Tribe out of England. Erica was fun, engaging, and smart. And might be a fit for you, your book, your expertise. Let me know if you want me to introduce you.
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Erica Birtles's Studio Book Tribe
I’ve got two more I’m doing as a guest on other podcasts this week and of course my own podcast on Thursday. Are you working on building your guesting calendar? Why not make it your Spring Challenge?
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Loved being with the amazing team of BookBrush on Saturday—a very fast 45 minutes oh the what, why and how for opt-in success for websites.
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One thing I’ve learned working with my Amazon Bestseller Campaign program, authors must do refresh their campaigns at least once a year to
continue to satisfy the Amazon bots that they are still considered a bestsellers. My “redo” campaign last weekend of Brian Barnes and my historical fiction debut, The Secret Journey delivered bestseller status in the US, Canada, Australia, the UK, and France.
And a tip to all of you … revisit the details page on Amazon and IngramSpark. Have you added to the top of it …in BOLD … that your book is a bestseller for readers in the category it claimed? Freshen your pages when you can—it’s a good thing.
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| Next up is Speaking Unplugged next month, May 17 for Online and May 18 for In-Person. First-timers welcome … and wise authors know that refreshers to rejuice and getting going again are wise choices. Join me. Details below.
The Early Bird registration ends in two weeks.
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The April and May B&N Bookfairs are set up—agreements are signed with each and books have been ordered. Grateful for the support B&N has given to the Authors Hall of Fame since its inception. April 20 is at Colorado Blvd in Glendale, April 28 at Southlands Mall in Aurora, and May 11 at West Village in Lakewood. On August 4, we will be in Colorado Springs Briargate—all BN
events are Colorado based.
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This weekend, it’s Author Salon time. On Saturday, the ONLINE starts at 7 am and the IN-PERSON at 9 am. Details are on the Meetup site. Author Salons are set up for April and May ... both Online gatherings and In-Person only for May. If you aren’t participating in these … you are missing out big time for your author success and connecting with other authors. Register on the Meetup site: https://www.meetup.com/authoryousalons/
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Calling all book lovers in Colorado … the Authors’ Book Tea will be held on Saturday afternoon, April 27 in my home from 1 to 4 pm. Suggest you add a HOLD to the date to come and enjoy …
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| Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot.
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Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and rejuicing. Read in less than minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
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Reminder ... AuthorYOU members … the April second Saturday AuthorYOU Salon is slated for Saturday, the 13th.
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This week on the AuthorU-Your Guide to Book Publishing podcast, Kathleen, VP and COO of BookBrush joins me for updates and the latest tips and tools using one of my favorite
author platforms. Listen in.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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If becoming an Amazon bestseller is on your To Do list this year, get signed up for my next series of classes that starts in June. Details on TheBookShepherd.com under events.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. April 11 Podcast
… Social Media Strategies and Tips with BookBrush 2. April 13 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only 3. April 18 Podcast … Conscious Author and Publishing Success 4. April 20 BN BookFair – Colorado Blvd., Glendale CO 5. April 25 Podcast … Creating Podcast Success as a Guest 6. April 27 Author Spring Book Tea IN-PERSON 7. April 28 BN BookFair Southlands Mall, Aurora CO 8. May 8 Author Happy Hour – Kathy Gear 9. May 11 AuthorYOU Salons –ONLINE Only - AuthorYOU members only 10. May 11 BN BookFair – West Village, Lakewood 11. May 17 Speaking Unplugged ONLINE 12. May 18 Speaking Unplugged IN-PERSON 13. June 8 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
14. June 5, 12, 19, 26 Amazon Bestseller
15. June 12 Author Happy Hour – 16. July 13 AuthorYOU Salons – ONLINE & ON-PERSON - AuthorYOU members only
17. August 3 - Author BBQ
18. August 4 BN BookFair Briargate, Colorado Springs, CO
19. August 10 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
20. November 15-22 Writing at Sea at Sea Cruise
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AuthorYOU members … the April second Saturday AuthorYOU Salon is slated for Saturday, the 13th, In-Person and ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new
podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today.
Benefits galore. https://mp.gg/e9d1o
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| 1 Discover a movie you should see.
The Beekeeper’s opening first 10 minutes is a MUST see.
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Why? If you are online … and you are if you are reading this … your accounts are at risk … an innocent, naive click away. Because a massive hack of a computer sets the stage to put the Beekeeper in motion. Then the reveal in the next 15 minutes of the true behind the scenes and how hackers are trained to manipulate a caller. It’s a hack that could happen to you … to me … and a hack that I know has dramatically impacted several authors I know that have been bamboozled by the internet cons. Mega thousands of dollars have been stolen.
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It’s the hack that most of us have seen or heard about. The one that a voice pops up and your computer screen is hijacked. A warning—do not turn your computer off—is played. What do you do? Millions have called the “official” looking logo and the phone number. And when that happens … will it’s not a good thing.
Be forewarned. Call your computer tech. Press escape. DO NOT CALL the number. Watch The Beekeeper. Alert. There is violence in it. The Beekeeper is going to stop the “entity” that destroyed the one person who was kind to
him.
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Ever judge a book by its cover? Yep. Everybody does. Why not create a cover that WOWs your readers? Then follow it up with a polished interior and superior eBook. Rebecca Finkel of F + P Graphic Design can help you meet these goals. With 25 years of book design experience, she will design a book that leaps off the shelf to your readers.
Rebecca Finkel of F + P Graphic Design offers cover, interior, and eBook design services at an affordable rate. Rebecca is regularly recognized by regional, national, and international book and eBook design organizations.
Judith Briles notes, “Rebecca is the master of creativity and delivers the art of perfection for all things in book and cover design. Authors couldn’t be in better hands.”
Visit FPGD.com to see some of her latest projects. She would be happy to start a conversation with you about your book.
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Speaking
Unplugged
Online – May 17
In-Person – May 18
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Would you like to know how powerful you, your bok and experiences are and how they can influence and change others one word at a time? Would you
like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
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Would you be willing to trade just ONE day to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated in excess of $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …
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Don’t delay: All previous Unplugged Speaking
Experiences were SOLD OUT!
Your guide and mentor is Dr. Judith Briles, the author 45 books, publishing expert, and podcast host.
Your day will change your authoring life
Experience a full day of Judith … NO pitches to buy other “stuff”, just Judith Briles Speaking Unplugged delivering an amazing depth of speaking and marketing information that she has derived from her 35-plus years as a professional speaker that has taken her to 12 countries—from Finland to Brazil and all 50 states.
Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.
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Come to the Spring Authors’ Tea
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It’s that time of the year for many of my favorite people: Authors!
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The Annual Authors’ Spring Tea will be held on:
Saturday, April 27, 2024
You and your friends are invited …
It’s the annual Author Holiday Tea where several Colorado Authors do a “show and tell,” offering their wonderful books on a perfect afternoon surrounded by cool people and delectable food. And it’s FREE. The catch: you need to RSVP … and, you can bring friends—we will have books for everyone … PLUS books are the ideal gift—think kids, your friends … how about YOU? And we will have free, new books to give away.
Here’s what’s happening …
When: SATURDAY, April 27th
Time: 1 – 4 pm
Where: Judith Briles’ home:
Heritage Eagle Bend Club gate code will be sent to you when you register or by the author host who invited you.
8122 S Quatar Circle, Aurora CO 80016
The April Treat: 15 authors sharing with you about their books and who they are in 30 seconds each. All books will be displayed on tables for your perusal and to talk, get them signed and talk with the authors.
Books are IDEAL gifts … for yourself, for others. All will be priced at less than what you can buy them on Amazon. Authors will be signing—some books even come with ribbons! We have books for guys, gals, and kids! Plus, tables are laden with tasty goodies. YUMMERS!
RSVP by Registering on Judith’s website … it’s a FREEBIE and a perfect way to spend a few hours on a Saturday afternoon as the Holidays are quickly approaching. Do invite your friends to come as well—the more, the merrier! We just want to make sure that we have plenty of food.
HERE: https://thebookshepherd.com/annual-author-spring-tea-april/
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Hot podcasts slated for April
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
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April 4- Hot Tips and Tricks for Author – Judith Briles
April 11- BookBrush Social Media – Kathleen Sweeney
April 18-How to Create a Conscious Author Mindset Part 1 – JV Crum III
April 25-How to Create a Conscious Author Mindset Part 2 –J V Crum III
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AuthorYOU Salons for April-May
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| Question of the Week ... What Author Conferences are good investments?
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Answer: two words … they are “pitch fests” under the guise of a book information … yes, there is information … but with strings attached. Typically, the speakers are
“pitching” … somethings blatantly, sometimes subtly … there services or deals. The sponsor of the event gets a percentage of whatever is sold ... often 50%. Beware … and be sure what you are getting into.
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you
who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2024 Judith Briles - The Book Shepherd™ All Rights Reserved.
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